RFID Wristbands And Social Media Check-Ins - 3 New Trends
The hotels Facebook page went from 4,000 fans to 70,000 in just three months. Not only was the move hugelysuccessful in promoting the hotel and spreading the word, the hotel received reams of valuable customerinformation. The wristbands helped them collect customer demographics, what shows the guests saw, and even who they were with.
Many businesses and event promoters are taking note ofthe experiment in Ibiza. They are trying to figure out other ways to use RFID technology to create robust experiencesfor their end customers. Here are three new trends in RFID wristbands and social media check-ins.
Transmedia is the concept of taking social media beyond the realm of text, photo, video, and music to become aplatform for a fully integrated marketing-rich experience for the end user. This allows businesses as far ranging asamusement parks and retail stores to gather informationon their customers, and allows their customers to carry a dialogue about the businesss products and services.
A retail store installed RFID sensors when they launched a new line of jeans targeted to the tween market. Customers could swipe their cellphones QR reader overthe device so they could input comments about the jeansor their shopping experience, photos of them wearing thejeans, and even product ratings and then upload it to the social media site of their choice.
Using RFID technology in this way, many businesses are gathering a wealth of customer information to determine how well or how poorly a product or service line is doing.In the Ibiza example, marketers were supplied informationon what their customers were doing, who they were doingit with, and how they were enjoying it. The retail business was provided a means of collecting real-time information on their customers shopping experience.
What makes this combination of RFID with social media unique and effective is that users are able to comment and provide information about their experience in real-time, while it is happening. In the future, we will likely seemarketers use this as another medium to reach customers with marketing pieces and promotions to drive in-store behavior.
In the next few years, we are bound to see an increase inthe adoption of RFID technology among various industries and businesses, especially Business-to-Consumer companies. Many people and businesses are already including RF codes on their business cards and marketing materials so their customers can quickly scan and store information directly to their phone.