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Operattion Mgt Sample
 

Operattion Mgt Sample

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    Operattion Mgt Sample Operattion Mgt Sample Presentation Transcript

    • Resources, Capability and Outbound FDI from Chinese Companies
      • by
      • Ping Deng , Ph.D.
      • Maryville University of St. Louis, USA
      • December 1st, 2006
      • At the focused conference: The Globalization of Chinese Enterprises organized and sponsored by Rollins College and GeorgiaTech
    • Introduction
      • A number of scholars have recently studied the strategic asset-seeking motivation of MNCs when they invest in developed counties (DCs)
      • However, there is no systematically conceptual and empirical investigation on Chinese firms’ investment motives in DCs
      • This paper focuses on why Chinese MNCs increasingly invest in DCs for strategic assets and the rationale behind such motivation. Our arguments are built by applying the dynamic resource-based view (RBV) of the firm to three leading Chinese firms (Haier, TCL and Lenovo)
    • An RBV Approach & Hypotheses
      • Based on a critical review of the RBV literature, we have developed an dynamic RBV approach which argues latecomers like Chinese firms invest for strategic assets to overcome their initial disadvantages. Three hypotheses are particularly developed:
        • H1 : When investing in DCs, Chinese firms are motivated primarily by seeking strategic assets because strategic resources are largely unavailable domestically but can be accessed to or acquired via FDI in advanced host countries
    • Hypotheses
        • H2 : For Chinese firms, asset-seeking FDI is made necessary because of strategic needs; strategic resources are imperative for Chinese companies to overcome their competitive weakness and enhance their global competitive edge
        • H3 : The Chinese firms that invest in DCs for strategic asset-seeking purpose tend to be those companies that possess strong absorptive capability so as to integrate and build new resources that FDI brings
    • An Asset-seeking Model for Outward Chinese FDI Outward FDI from leading Chinese firms in DCs Asset-seeking motives (strategic resources such as technology, marketing expertise, managerial know-how, reputation, and brandname) Strategic Needs (vulnerable strategic positions and strategic aspiration) Absorptive Capability (Competitive position & related int’l experience) To become globally competitive firms by addressing competitive weakness and enhancing competitive advantage
    • Research methodology
      • To validate the above hypotheses, we employed a qualitative, multiple-case study research method because a large scale of reliable data sets are unavailable
      • Three well-known Chinese firms – Haier, TCL, and Lenovo have been chosen as target firms because of their leading outward investment status in their respective industries
      • The time horizons chosen for the study is the last ten years (1996-2005) when their international expansions were materialized
      • The data are collected both primarily and through secondary sources
    • Haier Group
      • No. 1 Chinese household appliance giant with a total business turnover of more than $12 billion (2004)
        • International sales of more than $1.2 billion
        • 15 technological research institutes, 48 development centers, 18 design institutes, 10 industrial complexes, and 22 overseas production factories
        • Internationally recognized brand is valued at RMB61.6 billion, topping all Chinese trademarks
      • The driving forces underlying Haier’s overseas investment can be well illustrated by the dynamic RBV approach:
        • Haier’s legendary leader -- CEO Zhang Remin
        • Strategic goal, consistent superior quality control, product innovation, and integrated global marketing chains
        • More importantly, not only to exploit its existing advantages but also to expose itself to superior organizational and technological skills that it seeks to acquire and adapt to its own purpose
        • Strategic assets are sought mainly through Greenfield investment, but increasingly showing the tendency of acquisition in DCs
    • TCL Group
      • China’s largest TV producer, with corporate object: A world-class corporation with international competitiveness
      • Compared with global giants, TCL still lags behind and its brand was limited only to Southeast Asia before a large scale of international initiatives
      • Major outward FDI activities are via M&As: $560 million “TCL-Thomson Electronics” (TTE) with 67% holding; acquisition of Germany’s Schneider Electronics; TCL & Alcatel Mobile Phones Limited (TAMP)
      • Through a series of M&As, owned several brands worldwide: Schneider, Thomson, ROVA, RCA, and GoVideo
      • Unique way to acquire strategic assets: from majority-owned JVs to fully owned enterprises
    • Lenovo Group
      • Chinese biggest PC manufacturer, with state (minority)-owned enterprise
      • In the initial stage of internationalization, it had tried the similar approach as Haier’s Greenfield investment, but failed to establish its brand awareness worldwide
      • In April 2003, changed its brandname to Lenovo from Legend to facilitate its international expansion
      • Its key strategic asset seeking initiative is shown in that in December 2004, it acquired IBM’s PC unit for $1.75 billion, getting IBM’s brands such as ThinkPad notebook and ThinkCenter desktops, globally competitive managerial teams and innovative capabilities
    • Asset-seeking FDI: Strategic Needs and Absorptive Capability
      • All the case firms are the domestic leaders in highly competitive industries, with legendary leaders and aspiration of becoming world-class enterprises
      • As strategic assets are largely unavailable domestically and cannot be assessed effectively via other channels, different forms of FDI are explored to acquire such assets for the purpose of building their global competitive position
      • Exploration of strategic assets are more uncertain than exploitation, therefore, acquisition of strategic assets does not guarantee business success particularly in the short term
    • Conclusion and Implications
      • Based on both primary and secondary sources of data, we argue that the asset-seeking FDI from Chinese firms is driven by the logic of strategic resource needs and absorptive capability, thus putting the dynamic RBV approach to new and potentially far-reaching applications
      • The dynamic RBV approach can be a powerful framework in analyzing the strategic behaviors of investment decisions of leading Chinese firms
      • To draw a comprehensive picture of outbound FDI from Chinese firms particularly from the strategic perspective, future research may combine RBV approach with institutional theory due to the critical role of the Chinese government and unique Chinese institutional constraints at different levels
    • Resources, Capability and Outbound FDI from Chinese Companies
      • by
      • Ping Deng , Ph.D.
      • Maryville University of St. Louis, USA
      • Questions? Discussions?
      • Thank You!