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10217196 6. aiesec_logo_booklet_2012
 

10217196 6. aiesec_logo_booklet_2012

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    10217196 6. aiesec_logo_booklet_2012 10217196 6. aiesec_logo_booklet_2012 Document Transcript

    •   AIESEC Logo Booklet 2012 This document should be followed in all circumstances with any office of AIESEC or any other entity which is using the AIESEC logo.   1
    •  Table  of  Contents  The AIESEC Logo  .....................................................................................................................  3   ...............................................................................................................  3  The Global descriptor  Colour Combinations  ...............................................................................................................  4  Short  Logo  .............................................................................................................................................................................................  4  Short  Logo  with  no  background  ..................................................................................................................................................  5  Long  Logo  with  descriptor  .............................................................................................................................................................  5  Long  logo  without  descriptor  .......................................................................................................................................................  6  Clear  space  ....................................................................................................................................  6  Logo  placement  and  Size  ...............................................................................................................  7       2
    •  The AIESEC LogoIntroduced in 1991, the AIESEC logo remains a relevant and important component of theAIESEC brand identity.The logo Design shows• Young people gaining definition as they come out of the blue Mass• Young people forming themselves as individuals for the future.In short, it represents how AIESEC enables young people to discover and develop theirpotential and head towards their future with a clearer and stronger vision for themselves.The logo should not be modified in anyway and should always be used according to theguidelines in this section.• The Logo symbolizes• Young people shown through carrying of book• Walking forward represents walking towards the future• Increasing definition represents forming/developing as individuals• Emerging from the blue mass represents building your own path or moving towards your personal visionThe logo will continue to appear on all AIESEC media and materials in all circumstances.The Global descriptorThe Global Descriptor is preferred to accompany the AIESEC Logo. The descriptorsupports the AIESEC logo in people understanding more about the organisation at first viewitself.The use of the logo under the Logo is optional. However, the descriptor can only be usedunder the Logo. 3
    •  Colour CombinationsThe logo can be used as a powerful tool for communication if communicated consistentlyand with repeatedly. Being the most powerful visual element within our brand we canstrengthen our overall brand by representing it on the right backgrounds. Blue Pantone 286C Web (hex) #003399 RGB 0/51/153 CMYK 100/91/6/1 HSB 220/100/60 Lab 25/21/-61The following combinations of the logo here illustrate the correct use of the logo in positiveand reverse formats. Any of these combinations can be used in any medium ofcommunication, i.e. print, web, etc.Any other combinations or changes to the typeface should not be used.Short  Logo     4
    •  Short  Logo  with  no  background    The AIESEC logo can be superimposed on top of an image with a solid background withthe logo being clearly visible and not disappearing into the background.Long  Logo  with  descriptor           5
    •  Long  logo  without  descriptor        Clear  space    To protect the strength and integrity of the logo, a clear space, free of any other visualelements, should be maintained. This includes additions of entity (country, territory, local)names, changing background colors, or adding a shadow. The only exception is with theglobal descriptor.In the example below, the unit of measurement for clear space equals the height of thepeople. The clear space on the right side is 1 unit. The clear space on the left, bottom, andtop is 0.5 units.               6
    •  Logo  placement  and  Size  The placement for the logo is to bleed off the left or bottom side of the page and cover 80percent of the page. The logo should be placed prominently on any materials and shouldnot be placed as a background, within text, or underneath text or images.On A4 pages – both portrait and landscape – the height of the logo should be at least 8millimeters. We recommend 1.5 units from the logo to the upper or lower edge of the page(see illustration). For other page sizes, follow the 80% recommendation and use thedownloadable vector format to resize at optimal proportions and without quality loss.The use of the descriptor under the logo is optional however when you decide to it pleaseadhere to the space guidelines. 7