Vincent Lecavalier
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Transcript

  • 1. Vincent Lecavalier Foundation Communications Audit
    KasandraVok, JordannWindschauer, Brad Walker, Haley Turner, Tyler Fleming and Justin Cohen-Mayo
  • 2. Introduction
    Mission Statement: The VinnyLecavalier Foundation works to build hope for children and families battling pediatric cancer and blood disorders and to fund medical research, programming and pediatric patient care through the new Vincent Lecavalier Pediatric Cancer and Blood Disorders Center at All Children’s Hospital in St. Petersburg, FL.
  • 3. History
    Vincent Lecavalier created the VinnyLecavalier Foundation and donated $3 million to build the new wing in the All Children's Hospital.
    The new wing opened in January 2010
    In 2011, the Center expects to perform 50 bone marrow transplants, see 125 new patients and treat 4,000 kids on an outpatient basis.
  • 4. Organizational Structure
    Four separate entities:
    Vincent Lecavalier Foundation: ran by Liz Willyoung
    Tampa Bay Lightning PR: Bill Wickett, the VP of Communications and Brian Breseman, PR Director
    Paradise Advertising: assists in marketing efforts
    All Children’s Hospital: ran by Ann Miller
  • 5. PR Activites and Programs
    Vinny 4 Courage coin launched this October
    Fundraisers such as the annual celebrity poker game, Tampa Bay’s Cut 4 A Cure and Toast 4 charity wine tasting
    Text donation campaigns
    Website: www.Vinny4.com
  • 6. Relevant Publics
    General Publics:
    Tampa Bay Lightning fans
    Vincent Lecavalier fans
    Tampa Bay population
    Those involved in pediatric cancer
    Stakeholders: Board of Advisors, hospital founders and patients
  • 7. Media Relations
    The media is handled through the three affiliated organizations: the Tampa Bay Lightning, All Children’s Hospital and Paradise Advertising.
    Social Media is replacing press and even email
  • 8. Interactive/Web Communications
    Mainly communicates with their audience through Facebook.
    Between January and May their Twitter following increased 200 percent and Facebook popularity increased 96 percent
    Interactive website showcases media, mission, contact information and online donations
  • 9. Philanthropy
    Supports many philanthropies through donated and autographed merchandise
    Leukemia and Lymphoma society
    Pediatric Cancer Foundation
    Toyota Tampa Bay
    Big Brothers Big Sisters
    Gulf Coast Oncology
  • 10. Corporate Advertising
    Objective is to build corporate image, reputation and awareness.
    3 main areas of corporate advertising:
    -100,000+ database
    - Website
    - On Site
  • 11. Samples of Communications Materials
  • 12.
  • 13. Sample of Communications Materials
    http://www.youtube.com/watch?feature=player_embedded&v=ng9d2zpi2CU
  • 14. Website/Social Media
    Facebook: http://www.facebook.com/vinny4?sk=photos#!/vinny4
    Twitter: http://twitter.com/#!/vlf4
    Website: http://www.vinny4.com
    Online Newsroom: http://www.vinny4.com/category/news/