Promotion                      IMC Group Presentation Nov. 2011    Present byC3121022 Jiqiang Zu
Table of Content                      Introduction                             The Definition of Sales Promotion        ...
IMC Group Presentation – Sales Promotion
IMC Group Presentation – Sales Promotion
•    http://www.youtube.com/watch?v=SF3eJMCeduc (Sales Promotion in Mall)   •    http://www.youtube.com/watch?v=NKNRdGbM8r...
 Introduction       The Definition of Sales Promotion            Sales Promotion identified as a series of different ca...
 The Categories of Sales Promotion      •    Different business sector implements various sales promotion schemes to     ...
Loyalty                                                           Sweepstakes           Programs                          ...
Contest                                 B2B Sector                      & Dealer                     Incentives           ...
 Sales Promotion in Retail Business           Retail division is the one, which uses sales promotion incentives frequentl...
Video-3IMC Group Presentation – Sales Promotion
IMC Group Presentation – Sales Promotion
Loyalty                     Programs                            Samples                                           Sweepsta...
Video – 1, 2IMC Group Presentation – Sales Promotion
Reference      •    Belch G & Belch M, (2011). Advertising and Promotion: An Integrated Marketing Communications Perspecti...
Thank you sincerely                and there is no                   discount                   on that!IMC Group Presenta...
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Sales promotion (imc group presentation)

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Sales promotion (imc group presentation)

  1. 1. Promotion IMC Group Presentation Nov. 2011 Present byC3121022 Jiqiang Zu
  2. 2. Table of Content  Introduction  The Definition of Sales Promotion  The Categories of Sales Promotion  Sales Promotion in Retail Business  Supermarket  Shopping Centre & Boutique  Conclusion  Reference ListIMC Group Presentation – Sales Promotion
  3. 3. IMC Group Presentation – Sales Promotion
  4. 4. IMC Group Presentation – Sales Promotion
  5. 5. • http://www.youtube.com/watch?v=SF3eJMCeduc (Sales Promotion in Mall) • http://www.youtube.com/watch?v=NKNRdGbM8rI (Exclusive VIP sales promotion) • http://www.youtube.com/watch?v=4OKdA-KNG8Q (Supermarket short-term / holiday promotion)IMC Group Presentation – Sales Promotion
  6. 6.  Introduction  The Definition of Sales Promotion  Sales Promotion identified as a series of different campaigns operate by manufacturers or dealers in their marketing plan.  The purpose is to increase the sales of goods in a specific time period and attract more customers to approach more products from them.  Advertising and personal selling support sales promotion significantly. However, sales promotion differs from both of them.IMC Group Presentation – Sales Promotion
  7. 7.  The Categories of Sales Promotion • Different business sector implements various sales promotion schemes to arise the sales of products/service, market share and brand image from time to time consistently. • There are seventeen frequent methods of sales promotion have been practicing in different business field, and they can be arranged under retail sector and B2B sector in the market.IMC Group Presentation – Sales Promotion
  8. 8. Loyalty Sweepstakes Programs Coupons Samples Price Off Premium Refunds Rebates Event Bonus Packs MarketingIMC Group Presentation – Sales Promotion
  9. 9. Contest B2B Sector & Dealer Incentives Trade Training Allowance Program Point of Purchase Display Trade Cooperative Show AdvertisingIMC Group Presentation – Sales Promotion
  10. 10.  Sales Promotion in Retail Business Retail division is the one, which uses sales promotion incentives frequently in the marketing segment.  Supermarket – It is the place where conducts all sales promotion schemes. Price Off Premium Bonus Packs Coupon sIMC Group Presentation – Sales Promotion
  11. 11. Video-3IMC Group Presentation – Sales Promotion
  12. 12. IMC Group Presentation – Sales Promotion
  13. 13. Loyalty Programs Samples Sweepstakes Event Marketing  Shopping Centre & Boutique: Giveaway free samples, Sweets takes, Refund / Rebates and Event marketing are frequently undertake at shopping malls and boutiques.IMC Group Presentation – Sales Promotion
  14. 14. Video – 1, 2IMC Group Presentation – Sales Promotion
  15. 15. Reference • Belch G & Belch M, (2011). Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th edition, McGraw Hill. • Clow K &Baack D, (2004). Integrated Advertising, Promotion, and Marketing Communication. 2ndedtion. Prentice Hall, Upper Saddle River, New Jersey. • Devon DelVecchio, David Henard, and Traci Haigood-Freling, (2006). “The Effect of Sales Promotion on Post-Promotion Brand Preference: A Meta-Analysis,”Journal of Retailing, 82 (September), 203-213. • DelVecchio, D. (2005). Deal-Prone Consumers Response to Promotion: The Effects of Relative and Absolute Promotion Value. Psychology & Marketing, 22, 373-392.IMC Group Presentation – Sales Promotion
  16. 16. Thank you sincerely and there is no discount on that!IMC Group Presentation – Sales Promotion

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