Your SlideShare is downloading. ×
0
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile - are you there? Steffen Ehrhardt for ROCKIT Performance Marketing

149

Published on

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
149
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 76% use a smartphone when commuting to work (ourmobileplanet.com, 2012)
  • 67% use a smartphone in a restaurant/cafe, e.g. during lunch break (ourmobileplanet.com, 2012)
  • 78% use a smartphone at work (ourmobileplanet.com, 2012)60% moved from smartphone to PC while browsing the internet or shopping online (Multi-Screen Study, 2012)
  • 84% of smartphone shoppers use their devices to help shop while in a store (In-Store Shopper Research, 2013)
  • 59% consume internet and TV parallely and 31% look up products on their mobile devices after having seen them on a TV ad (Sevenonemedia, 2013)
  • Transcript

    • 1. Google – vertraulich. Vervielfältigung nicht gestattet. Steffen Ehrhardt April 2014 Mobile is always there YouAre Too?
    • 2. Google – vertraulich. Vervielfältigung nicht gestattet. Agenda 1 Mobile consumer journey 2 Do you reach your mobile users? 3 Be seen – be first – be best
    • 3. Google – vertraulich. Vervielfältigung nicht gestattet. Y E S T E R D A Y T O D A Y
    • 4. Google – vertraulich. Vervielfältigung nicht gestattet. Y E S T E R D A Y T O D A Y
    • 5. Google – vertraulich. Vervielfältigung nicht gestattet. UK 62% Smartphone Penetration DE 40% Smartphone Penetration CH 54% Smartphone Penetration MD ~20% Smartphone Penetration
    • 6. Google – vertraulich. Vervielfältigung nicht gestattet.
    • 7. Google – vertraulich. Vervielfältigung nicht gestattet.
    • 8. Google – vertraulich. Vervielfältigung nicht gestattet.
    • 9. Google – vertraulich. Vervielfältigung nicht gestattet.
    • 10. Google – vertraulich. Vervielfältigung nicht gestattet.
    • 11. Google – vertraulich. Vervielfältigung nicht gestattet.
    • 12. Google Confidential and Proprietary 77% Source: Our Mobile Planet, Understanding the Mobile Consumer, Ipsos MediaCT and Google consumer survey, May 2013 Today, mobile is a part of daily life of consumers use a smartphone today - up from [44%] a year ago of consumers have researched a product or service on their phone of consumers say they’ve used a smartphone to research a purchase completed on a computer of consumers say they’ve used a smartphone to research a purchase completed offline of consumers say they’ve completed a purchase on a smartphone 56% 46% 40% 38%
    • 13. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. Online commerce growth is driven by mobile 8% 20% 31% -6% 15% 93% 120% 132% 47% 88% Amazon Otto Gruppe Idealo Apple.com eBay Shops Desktop Mobile WebsiteTrafficYoY% Source: comscore, 2013
    • 14. Google – vertraulich. Vervielfältigung nicht gestattet.
    • 15. Google – vertraulich. Vervielfältigung nicht gestattet. Agenda 1 Mobile consumer journey 2 Do you reach your mobile users? 3 Be seen – be first – be best
    • 16. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. You lose out on your competition if you do not appear on mobile
    • 17. Google – vertraulich. Vervielfältigung nicht gestattet. Agenda 1 Mobile consumer journey 2 Do you reach your mobile users? 3 Be seen – be first – be best
    • 18. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. Three steps to reach your mobile users 1. BE SEEN 2. BE FIRST 3. BE BEST If you are not moving – your competitors will. Make the best out of the mobile web – it will only become bigger and more important. Make sure people can find you
    • 19. Google – vertraulich. Vervielfältigung nicht gestattet.Google – vertraulich. Vervielfältigung nicht gestattet. Some useful sources www.google.com www.youtube.com www.consumerbarometer.com www.ourmobileplanet.com
    • 20. Google – vertraulich. Vervielfältigung nicht gestattet. With mobile you are always there Thank your very much! Steffen Ehrhardt

    ×