Director of Strategy
About Room 214
Room 214 is a team of people dedicated to being remarkable. Focused on digital
marketing since 2004, companies hire us to take their social and digital to the next level:
from awareness and leads, to sales and advocacy.
YouTube is Zeus
Largest video platform with 154 million monthly viewers in U.S.
World's second largest search engine behind Google
Offers hyper-targeted video advertising
Only video platform currently available on all devices
Sizable and engaged audiences in health and fitness industries
Significant impact on search engine optimization (SEO)
In fact, next to improving SEO for your on-site content, optimizing
your YouTube channel and videos is the #1 thing you can do to
increase the discoverability of your brand.
WTF is metadata?
The more you tell people about your video, the more likely
they are to find it.
Video Metadata on YouTube
For every video, there are hundreds of small actions that
you can take to make your content more discoverable.
Title, description and tags
Closed caption transcripts
Inclusion in Playlists, which
can also be optimized
Title, description and tags
About Page & Social Links
One Channel Design
First Chance Workout
Effective marketing on YouTube takes time and practice
to master, but there are several things you can do in as
little as 50 minutes that can have a dramatic impact.
Optimize Your Channel
Write a keyword-rich channel description
Add other social media links
Add channels you like or partner with
Link Google Analytics and Google+
Confirm associated website
Link Facebook and Twitter
Add InVideo Programming
Enable “Browse” view
Create content sections
Create channel artwork*
Create channel trailer*
Optimize your trailer
If you haven’t broken a sweat, you can move on to creating
Playlists or optimizing individual videos, including metadata,
captions and annotations.
Practice Makes Perfect
Since it’s always easy to show rather than tell, how
about we ask a volunteer to show us their YouTube
channel and go through our optimization workout?
During the conference, tweet
us @Room_214 with the
hashtag below and we’ll
select one attendee for a free
All the Workout Gear You Need
1. Creator Hub: Your launch pad for everything YouTube
2. Creator Playbook: Optimization and engagement tips
3. Creator Academy: Video classes and tutorials
4. YouTube & Google Analytics: Measure what content works
5. Keyword Tool: What people are searching for
6. One Channel Design & Trailer: Branding and first impressions
7. YouTube Social Media: YouTube’s YouTube Channel
8. Trends & Blog: Research and video insights from YouTube
9. Advertising: AdWords for video and hyper-targeting
Engagement Rather Than Views
Growing your subscribers and increasing “watch time” are now
the most important metrics in YouTube’s algorithm.
This means that providing viewers with high-quality content
that hold their attention is crucial for search ranking,
discoverability, and success of your videos and your channel.
Just Another Social Network
In addition to being the #2 search engine, YouTube is
increasing its social media muscle by adding new
community management features, improving comments,
and adding integrations with with Google+
Remember to tweet us @Room_214 with the hashtag
below and you could receive a free YouTube consultation:
Creator Hub: Tools, Blog & Latest News
Creator Playbook: Optimization & Best Practices
Creator Academy: Self-Guided Courses
YouTube Analytics: Measure What Works
YouTube Keyword Tool: Determine What People are Searching For
One Channel Design & Trailer: Content on Every Device
YouTube Trends: Research & Video Insights
YouTube Advertising: TrueView & Google Adwords for Video
Reel SEO: Terrific Blog & YouTube Channel about All Things Video