Strategic Corporate Research Laura L. Leavitt Assistant Head, Gast Business Library Labor Relations & Business Librarian M...
Today’s Objective <ul><li>Learn how to  research   employers & industries  using a variety of resources </li></ul><ul><li>...
Topics for Today: <ul><li>Unique features of business information </li></ul><ul><li>Company information and analysis </li>...
Business Information Unique Features <ul><li>Initial things to consider…is the  company: </li></ul><ul><li>Public  or  pri...
Company Information  <ul><li>Business & Company Resource Ctr </li></ul><ul><li>General BusinessFile ASAP  </li></ul><ul><l...
Company Information <ul><ul><li>State & Local Resources </li></ul></ul><ul><ul><ul><li>Crain’s Detroit Business Internet D...
Company Information Financial Data <ul><li>EDGAR   </li></ul><ul><ul><li>SEC Filings </li></ul></ul><ul><ul><li>10-K, 10-Q...
Help with Financial Statements <ul><li>IBM’s Guide to Financial Statements </li></ul><ul><li>Investopedia tutorial on Fund...
Company Information Analysis & Opinion <ul><li>Business & Company Resource Ctr    </li></ul><ul><li>Motley Fool  – communi...
Industry Information <ul><li>Overviews </li></ul><ul><ul><li>Business & Company Resource  Ctr  </li></ul></ul><ul><ul><li>...
Industry Information <ul><li>Trade Associations & Trade Magazines </li></ul><ul><ul><li>ASAE’s Gateway to Associations </l...
News & Events What’s the Buzz? <ul><li>Magazines & newspapers </li></ul><ul><ul><li>Business & Company Resource Ctr </li><...
News & Events What’s the Buzz? <ul><li>News Alerts </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><li>Discussion G...
Union Data <ul><li>UnionStats   </li></ul><ul><li>Online collections of CBAs/contracts: </li></ul><ul><ul><li>UC-Berkeley ...
Thank You!! Laura L. Leavitt Assistant Head/Labor Relations & Business Librarian Gast Business Library Michigan State Univ...
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Strategic corporateresearchrevised2011

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Strategic corporateresearchrevised2011

  1. 1. Strategic Corporate Research Laura L. Leavitt Assistant Head, Gast Business Library Labor Relations & Business Librarian Michigan State University (517) 355-4647 [email_address] August 25, 2011
  2. 2. Today’s Objective <ul><li>Learn how to research employers & industries using a variety of resources </li></ul><ul><li>… . to better assess the REAL threats and opportunities faced by a company or industry </li></ul><ul><li>… .and place you in a better overall bargaining position . </li></ul>
  3. 3. Topics for Today: <ul><li>Unique features of business information </li></ul><ul><li>Company information and analysis </li></ul><ul><li>Financial data </li></ul><ul><li>Industry information and analysis </li></ul><ul><li>News </li></ul>
  4. 4. Business Information Unique Features <ul><li>Initial things to consider…is the company: </li></ul><ul><li>Public or private ? </li></ul><ul><li>Subsidiary or parent ? </li></ul><ul><li>… and, is the information: </li></ul><ul><li>“ Free” or proprietary ? </li></ul>
  5. 5. Company Information <ul><li>Business & Company Resource Ctr </li></ul><ul><li>General BusinessFile ASAP </li></ul><ul><li>Thomas Register </li></ul><ul><li>Yahoo! Finance </li></ul>
  6. 6. Company Information <ul><ul><li>State & Local Resources </li></ul></ul><ul><ul><ul><li>Crain’s Detroit Business Internet Directory </li></ul></ul></ul><ul><ul><ul><li>Chamber of Commerce directories Ex: Des Moines Partnership </li></ul></ul></ul><ul><ul><ul><li>Office of the Secretary of State </li></ul></ul></ul><ul><ul><li>See Business Filings by State </li></ul></ul>
  7. 7. Company Information Financial Data <ul><li>EDGAR </li></ul><ul><ul><li>SEC Filings </li></ul></ul><ul><ul><li>10-K, 10-Q, 8-K and Proxy Statements (DEF 14A) </li></ul></ul><ul><li>Business & Company Resource Ctr </li></ul><ul><li>Annual Reports </li></ul><ul><ul><li>IRIN </li></ul></ul><ul><ul><li>Co. Website (ex: Ford Motor Company ) </li></ul></ul><ul><li>Yahoo! Finance </li></ul>
  8. 8. Help with Financial Statements <ul><li>IBM’s Guide to Financial Statements </li></ul><ul><li>Investopedia tutorial on Fundamental Analysis </li></ul><ul><li>Baruch College’s online Guide to Financial Statements </li></ul><ul><li>Books!! </li></ul>
  9. 9. Company Information Analysis & Opinion <ul><li>Business & Company Resource Ctr </li></ul><ul><li>Motley Fool – community driven ratings </li></ul><ul><li>StockTwits </li></ul><ul><li>Yahoo!Finance </li></ul><ul><li>Zack’s – ABR’s (Average Brokerage Ratings) </li></ul>
  10. 10. Industry Information <ul><li>Overviews </li></ul><ul><ul><li>Business & Company Resource Ctr </li></ul></ul><ul><ul><li>Dun & Bradstreet Industry Reports Free registration required. </li></ul></ul><ul><ul><li>IBISWorld Industry Reports Brief reports free, longer reports for sale. </li></ul></ul><ul><li>Market Research - aggregators </li></ul><ul><ul><li>MarketResearch.com </li></ul></ul><ul><ul><li>ResearchandMarkets.com </li></ul></ul>
  11. 11. Industry Information <ul><li>Trade Associations & Trade Magazines </li></ul><ul><ul><li>ASAE’s Gateway to Associations </li></ul></ul><ul><ul><li>TSNN: Trade Show Directory </li></ul></ul><ul><li>Statistics </li></ul><ul><ul><li>Bureau of Economic Analysis </li></ul></ul><ul><ul><li>Bureau of Labor Statistics </li></ul></ul><ul><ul><li>Economic Census </li></ul></ul>
  12. 12. News & Events What’s the Buzz? <ul><li>Magazines & newspapers </li></ul><ul><ul><li>Business & Company Resource Ctr </li></ul></ul><ul><ul><li>General BusinessFile ASAP </li></ul></ul><ul><ul><li>New York Times (1985-present in Academic OneFile) </li></ul></ul><ul><ul><li>NewsBank Michigan Newspapers </li></ul></ul><ul><ul><li>… .ALL available through </li></ul></ul>
  13. 13. News & Events What’s the Buzz? <ul><li>News Alerts </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><li>Discussion Groups/BBs </li></ul><ul><ul><li>Yahoo! Groups </li></ul></ul><ul><li>Anti-Company Sites </li></ul><ul><ul><li>Starbucks </li></ul></ul><ul><ul><ul><li>http://www.starbucked.com </li></ul></ul></ul><ul><ul><li>United Airlines </li></ul></ul><ul><ul><ul><li>http://www.untied.com </li></ul></ul></ul>
  14. 14. Union Data <ul><li>UnionStats </li></ul><ul><li>Online collections of CBAs/contracts: </li></ul><ul><ul><li>UC-Berkeley IIR Library http://iir.berkeley.edu/library/contracts/index.html </li></ul></ul><ul><ul><li>Cornell University http ://digitalcommons.ilr.cornell.edu/cba / </li></ul></ul><ul><ul><li>MSU – MI Public Sector Agreements http :// www2.lib.msu.edu/branches/lir/contracts.jsp </li></ul></ul>
  15. 15. Thank You!! Laura L. Leavitt Assistant Head/Labor Relations & Business Librarian Gast Business Library Michigan State University 50 Law College Building East Lansing, MI 498824-1300 517-355-4647 [email_address] http://staff.lib.msu.edu/leavitt9/

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