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slidedeck from the #leasingsocial breakout at the #ELFAConvention 2011 meeting in San Antonio, TX.

slidedeck from the #leasingsocial breakout at the #ELFAConvention 2011 meeting in San Antonio, TX.

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  • One of our aims is to help you get a grip on a more subtle and nuanced vision of social software. We don’t think it’s helpful to our industry to simple say ‘use Facebook, communicate on twitter’ . It’s far better to try and understand the principlesto help drive decisions on how social software can work. There is a lot of technical detail we could get into, but we think understanding few key technologies will help.
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    • 1. The current and future impacts of social software for leasing and asset finance Andrew Denton CHP Consulting Peter Thomas Manifesto Group @leasingsocial Breakout session Monday 24 October 2.30
    • 2. Introduction
      • About our session
    • 3. Introduction
      • Social media is not just
      • broadcast, PR or listening
    • 4. Introduction
      • All business needs a
      • social layer
    • 5. Our aims
      • What is social software?
      • Social software principles
      • How social software works
      • The LeasingSocial landscape
      • Case studies
      • Wrap
    • 6. What is social software?
    • 7. What is social software?
    • 8. What is social software?
    • 9. What is social software?
    • 10. What is social software?
    • 11. What is social software?
      • of college freshmen spend more than an hour a day on Facebook .
      76 %
    • 12. What is social software?
    • 13. What is social software?
    • 14. What is social software?
      • of FTSE 100 companies actively use Twitter
      63 %
    • 15. What is social software? The Group Social media in the FTSE100 – June 2011
    • 16. TBG Digital Global Facebook Advertising Report 2011
    • 17. What is social software?
    • 18. What is social software?
      • of Fortune500 companies actively use Twitter
      • up from 33% in 2009
      60 %
    • 19. What is social software?
    • 20. What is social software?
    • 21. What is social software?
      • of B2B companies acquire customers using Facebook
      41 %
    • 22. What is social software?
      • of all US adults use social networking sites
      50 %
    • 23. What is social software?
      • Facebook pageviews in June 2011
      1 Trillion
    • 24. What is social software?
      • worldwide social media users
      1 Billion
    • 25. Social software principles
    • 26. Social software principles
      • Relationships: the social graph
    • 27. Social software principles
    • 28. Social software principles
    • 29. Social software principles
    • 30. Social software principles
      • Information: APIs
    • 31. Social software principles
    • 32. Social software principles
      • Privacy: OAuth
    • 33. Social software principles
      • Interoperability: web intents
    • 34. How social software works
    • 35. How social software works
      • Started as: broadcast, PR
      0 .1
    • 36. How social software works
    • 37. How social software works
      • Became: conversation
      1 .0
    • 38. How social software works
    • 39. How social software works
    • 40. How social software works
      • Rules of the road 2.0
        • Authentic , relevant , meaningful , trustworthy & timely content
        • amplification , not just fans
        • What you want people to do
        • What you want people to say
    • 41. How social software works
    • 42. How social software works
    • 43. How social software works
      • Influence
        • A set of relationships
        • You <-> Your Customer
        • Your Customer <-> Other Businesses
        • You <-> Not-yet-Customers
        • Not-yet-Customers <-> Other Businesses
    • 44. Leasing today 0 .1
    • 45. Leasing today Q: 1 .0 ?
    • 46. The potential
    • 47. Applying the 2.0 model to leasing
      • Rules of the road 2.0
        • Authentic , relevant , meaningful , trustworthy & timely content
        • amplification , not just more fans
        • What you want people to do
        • What you want people to say
    • 48. Asset Finance Asset Finance is the answer to a question
    • 49. Leasing influencers
      • Lessees
      • Intermediaries
      • Funders
      • Employees
      • Consultants
      • Asset managers
    • 50. Leasing 2.0
    • 51. Case Studies
    • 52. Gradwell
    • 53. Gradwell
      • How it works
        • Traditional SME b2b social media approach
      • What they want
        • Use LinkedIn & Twitter as authentic relationship builders
      • What they get
        • Better conversion and retention
    • 54. Sungevity
    • 55. Sungevity
    • 56. Sungevity
      • How it works
        • Integrated social into the message ‘power for the people’
      • What they want
        • Consumers to amplify the campaign
      • What they get
        • Recommendation, buzz, lead generation
    • 57. Sungevity
    • 58. Infor
    • 59. Infor
      • How it works
        • Use all social media channels to saturation
      • What they want
        • Built on ‘downwiththebigERP’ media campaign targeted at mid-market companies
      • What they get
        • Standout in a crowded market dominated by large ERP companies
    • 60. Psion
    • 61. Psion
      • How it works
        • Focus on knowledge-sharing between customers
      • What they want
        • Customers share experiences relevant to their businesses
      • What they get
        • Intense discussion of product details
    • 62. Gatorade
    • 63. Gatorade
      • How it works
        • Use their brand ambassadors as influencers
      • What they want
        • Create a participatory brand
      • What they get
        • Authentic conversations between fans, customers, athletes and scientists
    • 64. San Antonio Spurs/NBA
    • 65. San Antonio Spurs/NBA
    • 66. San Antonio Spurs/NBA
      • How it works
        • Leverage the fan community through authentic, relevant content
      • What they want
        • Build community, influence, engage and active fans
      • What they get
        • Increased buzz through shares, visible engagement with fan-centric stories
    • 67. What ’ s holding you back?
    • 68. What ’ s holding you back?
    • 69. What ’ s holding you back?
    • 70. What ’ s holding you back?
    • 71. What ’ s holding you back?
    • 72. What ’ s holding you back?
    • 73. What ’ s holding you back?
    • 74. Wrap: Signposts 2.0
      • Get the basics right
        • Optimise (so people find you)
        • Manage (so it s under control)
        • Measure (so you know who found you)
      • Identify key influencers
        • Understand their concerns
      • Develop authentic content
        • that will be shared by your influencers to generate action – share, discuss, contact, apply, buy
      • Re-share and re-mix
        • Your influencers ’ content and actions
    • 75.
      • leasingsocial.net
      • and add your view
      • @leasingsocial