Is government ready to embrace what social media
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Is government ready to embrace what social media

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Presented at the 2010 Mid America GIS Conference

Presented at the 2010 Mid America GIS Conference

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Is government ready to embrace what social media Is government ready to embrace what social media Presentation Transcript

  • Is Government Ready to Embrace What Social Media Offers?
    Learon Dalby
    GIS Program Manager,
    Arkansas Geographic Information Office
  • If you can’t explain it simply, you don’t understand it well enough.
    - Albert Einstein
  • Insanity: doing the same thing over and over again and expecting different results.
    - Albert Einstein
  • Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction.
    - Albert Einstein
  • How many of you have a personal social media account
    Buzz
    Facebook
    LinkedIn
    Myspace
    Twitter
    Wave
    YouTube
  • How do you think people in various age groups communicate?
    10-20
    30-40
    40-50
    50-60
    70-80
    90-100
  • Tools
  • Where am I?
    Where are you?
    Smoke Signals
    Celestial Navigation
    Homing Pigeons
    Magnetic Compass
    Radio Triangulation
    Satellite GPS
    Automotive GPS
    GPS enabled smart phones
    Location Based Apps, Games, Social Networks
    Credit to @shanesnow for Mashablehttp://mashable.com/
  • How do they communicate?
    How will they communicate?
  • Q1. If you use fax – do you want to start using a telegraph?
    Q2. If you use email – do you want to start using a fax?
    Q3. If you use a cell phone – do you want to start using pay phones?
  • Would you dare pick one channel to watch?
  • Communicate the way people communicate…
  • Yes! That may mean in multiple ways
  • Why does government operate the same way it always has?
    • Generally slow, unresponsive, and one-way communication
    Will that be enough in the future?
    • Is that enough now?
  • How does government respond to?
    Mobile
    • Websites
    • Communication
    People reallycare
  • AGIO Communication
    Email list serve
    Twitter
    Facebook
    YouTube
    Blog
    Traditional Website
    Same Message communicated on all channels.
    All channels are monitored so communication happens bi-directional
  • How does government respond to?
    Mobile
    • Websites
    • Communication
    People reallycare
    Can we do more with less?
    Authoritative Data Sources
    1-x Gov employee
    10 people saying the same thing
    100 people saying the same thing
    1,000 people saying the same thing
    10,000 people saying the same thing
    100,000 people saying the same thing
    1,000,000 people saying the same thing
    10,000,000 people saying the same thing
  • Authoritative Data
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
  • Authoritative Data
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    At the St. Vincent Hospital
    What critical mass makes this:
    A hospital
    St. Vincent Hospital
    What if the legal name is Doctors Hospital
  • Disaster
    It is only a disaster if it directly impacts you…
    Emotionally
    Financially
    Socially
  • People generally communicate when moved…
    Emotionally
    Financially
    Socially
  • People generally communicate when moved…
    Emotionally
    Financially
    Socially
    Are we listening?
    Are we responding?
  • People moved to do something
    Each of these are demonstrating peoplecare.
    http://vimeo.com/9182869
  • http://bit.ly/XHqfT
  • An open source project which allows users to crowd-source crisis information to be sent via mobile.
  • Loud Explosion in Portland – March 28, 2010
  • General Services
  • http://geoss.esri.com/geoviewer/
  • http://geoss.esri.com/geoviewer/
  • http://geoss.esri.com/geoviewer/
  • http://geoss.esri.com/geoviewer/
  • AGIO Decal Game
    http://bit.ly/d0Kbps
    Began on 3/05/2010
  • AGIO Decal Game
    Goal- Picture of the AGIO decal in all 50 states
    Rules- Take picture and send to us
    http://bit.ly/d0Kbps
    Began on 3/05/2010
  • AGIO Decal Game
  • AGIO Decal Game
  • AGIO Decal Game
  • #AGIOdecal Resource Page
  • #AGIOdecal Resource Page
    Over 145 photos
  • #AGIOdecal Resource Page
  • #AGIOdecal Resource Page
  • #AGIOdecal Lessons Learned
    It's not about you, it's about the game
    Make it easy
    Logistics
    Cost, leverage online platforms
    Be flexible
    Success is measured a number of ways.
    @cageyjames Tweeted "Arkansas hasn't got this much play since Clinton was president!"
    we believe that is success.
  • Apply Lessons Learned
    Reporting Potholes – Communicating Fixes
    Reporting Holidays - Communicating Trash Schedule
    Reporting Crimes - Communicating Crime Reports / Fixes
    Reporting School Issues – Communicating Fixes
    Citizen - Government
  • Will government work for them?
  • Contact Information
    Learon Dalby
    Learon.dalby@arkansas.gov
    Twitter:@learondalby
    http://www.slideshare.net/learondalby