Is Government Ready to Embrace What Social Media Offers?<br />Learon Dalby<br />GIS Program Manager,<br />Arkansas Geograp...
If you can’t explain it simply, you don’t understand it well enough.<br />- Albert Einstein<br />
Insanity: doing the same thing over and over again and expecting different results.<br />- Albert Einstein<br />
Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move ...
How many of you have a personal social media account<br />Buzz<br />Facebook<br />LinkedIn<br />Myspace<br />Twitter<br />...
How do you think people in various age groups communicate?<br />10-20<br />30-40<br />40-50<br />50-60<br />70-80<br />90-...
Tools<br />
Where am I?<br />Where are you?<br />Smoke Signals<br />      Celestial Navigation<br />	       Homing Pigeons<br />      ...
How do they communicate?<br />How will they communicate?<br />
Q1. If you use fax – do you want to start using a telegraph?<br />Q2. If you use email – do you want to start using a fax?...
Would you dare pick one channel to watch?<br />
Communicate the way people communicate…<br />
Yes! That may mean in multiple ways<br />
Why does government operate the same way it always has?<br /><ul><li>Generally slow, unresponsive, and one-way communicati...
Communication</li></ul>People reallycare<br />
AGIO Communication<br />Email list serve<br />Twitter<br />Facebook<br />YouTube<br />Blog<br />Traditional Website<br />S...
How does government respond to?<br />Mobile<br /><ul><li>Websites
Communication</li></ul>People reallycare<br />Can we do more with less?<br />Authoritative Data Sources<br />1-x Gov emplo...
Authoritative Data<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br /...
Authoritative Data<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br /...
Disaster<br />It is only a disaster if it directly impacts you…<br /> Emotionally<br /> Financially<br /> Socially<br />
People generally communicate when moved…<br /> Emotionally<br /> Financially<br /> Socially<br />
People generally communicate when moved…<br /> Emotionally<br /> Financially<br /> Socially<br />Are we listening?<br />Ar...
People moved to do something<br />Each of these are demonstrating peoplecare.<br />http://vimeo.com/9182869<br />
http://bit.ly/XHqfT<br />
An open source project which allows users to crowd-source crisis information to be sent via mobile.<br />
Loud Explosion in Portland – March 28, 2010<br />
General Services<br />
http://geoss.esri.com/geoviewer/<br />
http://geoss.esri.com/geoviewer/<br />
http://geoss.esri.com/geoviewer/<br />
http://geoss.esri.com/geoviewer/<br />
AGIO Decal Game<br />http://bit.ly/d0Kbps<br />Began on 3/05/2010<br />
AGIO Decal Game<br />Goal- Picture of the AGIO decal in all 50 states<br />Rules- Take picture and send to us<br />http://...
AGIO Decal Game<br />
AGIO Decal Game<br />
AGIO Decal Game<br />
#AGIOdecal Resource Page<br />
#AGIOdecal Resource Page<br />Over 145 photos<br />
#AGIOdecal Resource Page<br />
#AGIOdecal Resource Page<br />
#AGIOdecal Lessons Learned<br />It's not about you, it's about the game<br />Make it easy<br />Logistics<br />Cost, levera...
Apply Lessons Learned<br />Reporting Potholes – Communicating Fixes<br />Reporting Holidays -  Communicating Trash Schedul...
Will government work for them?<br />
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Is government ready to embrace what social media

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Transcript of "Is government ready to embrace what social media"

  1. 1. Is Government Ready to Embrace What Social Media Offers?<br />Learon Dalby<br />GIS Program Manager,<br />Arkansas Geographic Information Office<br />
  2. 2. If you can’t explain it simply, you don’t understand it well enough.<br />- Albert Einstein<br />
  3. 3. Insanity: doing the same thing over and over again and expecting different results.<br />- Albert Einstein<br />
  4. 4. Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction. <br />- Albert Einstein <br />
  5. 5. How many of you have a personal social media account<br />Buzz<br />Facebook<br />LinkedIn<br />Myspace<br />Twitter<br />Wave<br />YouTube<br />
  6. 6. How do you think people in various age groups communicate?<br />10-20<br />30-40<br />40-50<br />50-60<br />70-80<br />90-100<br />
  7. 7. Tools<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. Where am I?<br />Where are you?<br />Smoke Signals<br /> Celestial Navigation<br /> Homing Pigeons<br /> Magnetic Compass<br /> Radio Triangulation<br /> Satellite GPS<br /> Automotive GPS<br /> GPS enabled smart phones <br /> Location Based Apps, Games, Social Networks<br />Credit to @shanesnow for Mashablehttp://mashable.com/<br />
  19. 19. How do they communicate?<br />How will they communicate?<br />
  20. 20. Q1. If you use fax – do you want to start using a telegraph?<br />Q2. If you use email – do you want to start using a fax?<br />Q3. If you use a cell phone – do you want to start using pay phones?<br />
  21. 21. Would you dare pick one channel to watch?<br />
  22. 22. Communicate the way people communicate…<br />
  23. 23. Yes! That may mean in multiple ways<br />
  24. 24. Why does government operate the same way it always has?<br /><ul><li>Generally slow, unresponsive, and one-way communication</li></ul>Will that be enough in the future?<br /><ul><li>Is that enough now?</li></li></ul><li>How does government respond to?<br />Mobile<br /><ul><li>Websites
  25. 25. Communication</li></ul>People reallycare<br />
  26. 26. AGIO Communication<br />Email list serve<br />Twitter<br />Facebook<br />YouTube<br />Blog<br />Traditional Website<br />Same Message communicated on all channels. <br />All channels are monitored so communication happens bi-directional<br />
  27. 27. How does government respond to?<br />Mobile<br /><ul><li>Websites
  28. 28. Communication</li></ul>People reallycare<br />Can we do more with less?<br />Authoritative Data Sources<br />1-x Gov employee<br />10 people saying the same thing<br />100 people saying the same thing<br />1,000 people saying the same thing<br />10,000 people saying the same thing<br />100,000 people saying the same thing<br />1,000,000 people saying the same thing<br />10,000,000 people saying the same thing<br />
  29. 29. Authoritative Data<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />
  30. 30. Authoritative Data<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />At the St. Vincent Hospital<br />What critical mass makes this:<br />A hospital<br />St. Vincent Hospital<br />What if the legal name is Doctors Hospital<br />
  31. 31. Disaster<br />It is only a disaster if it directly impacts you…<br /> Emotionally<br /> Financially<br /> Socially<br />
  32. 32. People generally communicate when moved…<br /> Emotionally<br /> Financially<br /> Socially<br />
  33. 33. People generally communicate when moved…<br /> Emotionally<br /> Financially<br /> Socially<br />Are we listening?<br />Are we responding?<br />
  34. 34. People moved to do something<br />Each of these are demonstrating peoplecare.<br />http://vimeo.com/9182869<br />
  35. 35.
  36. 36. http://bit.ly/XHqfT<br />
  37. 37. An open source project which allows users to crowd-source crisis information to be sent via mobile.<br />
  38. 38. Loud Explosion in Portland – March 28, 2010<br />
  39. 39. General Services<br />
  40. 40. http://geoss.esri.com/geoviewer/<br />
  41. 41. http://geoss.esri.com/geoviewer/<br />
  42. 42. http://geoss.esri.com/geoviewer/<br />
  43. 43. http://geoss.esri.com/geoviewer/<br />
  44. 44. AGIO Decal Game<br />http://bit.ly/d0Kbps<br />Began on 3/05/2010<br />
  45. 45. AGIO Decal Game<br />Goal- Picture of the AGIO decal in all 50 states<br />Rules- Take picture and send to us<br />http://bit.ly/d0Kbps<br />Began on 3/05/2010<br />
  46. 46. AGIO Decal Game<br />
  47. 47. AGIO Decal Game<br />
  48. 48. AGIO Decal Game<br />
  49. 49. #AGIOdecal Resource Page<br />
  50. 50. #AGIOdecal Resource Page<br />Over 145 photos<br />
  51. 51. #AGIOdecal Resource Page<br />
  52. 52. #AGIOdecal Resource Page<br />
  53. 53. #AGIOdecal Lessons Learned<br />It's not about you, it's about the game<br />Make it easy<br />Logistics<br />Cost, leverage online platforms<br />Be flexible<br />Success is measured a number of ways. <br />@cageyjames Tweeted "Arkansas hasn't got this much play since Clinton was president!" <br />we believe that is success.<br />
  54. 54. Apply Lessons Learned<br />Reporting Potholes – Communicating Fixes<br />Reporting Holidays - Communicating Trash Schedule<br />Reporting Crimes - Communicating Crime Reports / Fixes<br />Reporting School Issues – Communicating Fixes<br />Citizen - Government<br />
  55. 55. Will government work for them?<br />
  56. 56. Contact Information<br />Learon Dalby<br />Learon.dalby@arkansas.gov<br />Twitter:@learondalby<br />http://www.slideshare.net/learondalby<br />
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