How can Social Media
benefit your business?
         Carol Skyring
           LearnTel
         August 2010



       www....
Video link removed - view video at:
http://www.youtube.com/watch?v=sIFYPQjYhv8
Please
use
hash
tag
#icsp
to
discuss
this
session
1 point if you know what it is
       2 points if you’ve used

•   Blog         •   Google       •   Plurk
•   Wiki       ...
What is social media?
Social media tools
Some facts & figures
Using social media - good & bad
Designing a social media str...
What is
Social
Media
          ?
“a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, and that a...
Get the T-Shirt at http://www.despair.com/somevedi.html
Social Media

• Umbrella term that defines various
 activities that integrate technology & social
 interaction using words...
It’s a conversation!
Anyone can join the conversation with these tools




             http://www.flickr.com/photos/fredcavazza/3428921418/in/...
The Tools - well a few of them


                    •   Blogs
                    •   Microblogging
                    •...
Blogs
•   ‘Blog’ is a shortened term for ‘Weblog’
•   Way to easily publish to the Web
•   A 'personal' website - can be g...
Microblogging
    •   Share what you are doing
        in 140 characters

    • People are using it to share
        resou...
Social Networking


    •   Teens & musicians



    •   Myspace for grown-ups!
    •   Thousands of 'groups'


    •   Pr...
Closed Social Networking



        •   Set up your own social networking
            site based around interests
        ...
Sharing
Some
facts &
figures
          !
Nearly 1/4 use social media
43% increase last 12 months
906
                                                                   million
                                           ...
More people use social
               media than email

                                                                  ...
500 million active users
 worldwide (July 2010)




                    Source: Online Media Daily, August 5, 2010
   http...
100 million users worldwide
         (April 2010)




                           Source: The Economic Times 15 April, 2010...
750 tweets sent each second
           Source: http://blog.twitter.com 18 June 2010




       http://www.flickr.com/photo...
Over 20% of tweets concern
   products and brands
              Source: http://live.psu.edu/story/41446




       http://...
How can
you use
Social
Media
          ?
Learning (PLN)
         Human RSS
       Communication
Harness collective intelligence
   Marketing & promotion
New breed of customer



•   Opinions
•   Networked
•   Connected
•   Want to be
    heard
Video responses on YouTube
Since February 2010:
                 •   YouTube: 30 million views
                 •   Twitter: > 100,000 followers
    ...
Pepsi ditches Superbowl for Social Media




Generated over 3 million unique visitors and 16 million votes
          on th...
So you’re not a large
 international company...

you don’t need social media


    RIGHT?
WRONG!
What are they saying about you?
Ooops!

              xxxxxxxxxxxxxx




xxxxxxxxxxx
Designing
a
strategy
            >
Who?


Why?               What?
       HOW

  When?          Where?
Next steps
Slides: http://www.slideshare.net/learntel/presentations

Follow the blog: http://web2tools.biz

Enrol for the ...
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
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How Can Social Media Benefit Your Business

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A presentation I gave for the International Customer Service Professionals (www.icsp.com.au) in August 2010.

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How Can Social Media Benefit Your Business

  1. 1. How can Social Media benefit your business? Carol Skyring LearnTel August 2010 www.learntel.com.au
  2. 2. Video link removed - view video at: http://www.youtube.com/watch?v=sIFYPQjYhv8
  3. 3. Please
use
hash
tag
#icsp
to
discuss
this
session
  4. 4. 1 point if you know what it is 2 points if you’ve used • Blog • Google • Plurk • Wiki • Slideshare • Friendfeed • Facebook • YouTube • Diigo • MySpace • Flickr • uStream • Ning • Delicious • Plaxo • Twitter • Netvibes • Wikipedia • Foursquare • Bebo • LinkedIn
  5. 5. What is social media? Social media tools Some facts & figures Using social media - good & bad Designing a social media strategy
  6. 6. What is Social Media ?
  7. 7. “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” Kaplan Andreas M., Haenlein Michael, (2010) Business Horizons,Vol. 53, Issue 1, p. 59-68. http://www.flickr.com/photos/b-tal/163450213/
  8. 8. Get the T-Shirt at http://www.despair.com/somevedi.html
  9. 9. Social Media • Umbrella term that defines various activities that integrate technology & social interaction using words, pictures, videos and audio. • Involves "building" shared meaning among communities. • Interactions between people. • The ‘story’ is always evolving. http://www.flickr.com/photos/grantmac/1341021537/
  10. 10. It’s a conversation!
  11. 11. Anyone can join the conversation with these tools http://www.flickr.com/photos/fredcavazza/3428921418/in/photostream/
  12. 12. The Tools - well a few of them • Blogs • Microblogging • Social Networking • Sharing What are they? What can we do with them?
  13. 13. Blogs • ‘Blog’ is a shortened term for ‘Weblog’ • Way to easily publish to the Web • A 'personal' website - can be group • Can be public or private • Group blog for sharing ideas • Individual blogs - reflection • Collect & publish resources • Write for an audience
  14. 14. Microblogging • Share what you are doing in 140 characters • People are using it to share resources, thoughts, ideas AND to talk about your brand • Closed microblogging service
  15. 15. Social Networking • Teens & musicians • Myspace for grown-ups! • Thousands of 'groups' • Professional networking • Groups & forums
  16. 16. Closed Social Networking • Set up your own social networking site based around interests • Small cost, free or open source
  17. 17. Sharing
  18. 18. Some facts & figures !
  19. 19. Nearly 1/4 use social media 43% increase last 12 months
  20. 20. 906 million hours/ month Source: Nielson NetView: June 2010 en_us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact Sheets/NetView_US.pdf
  21. 21. More people use social media than email 301.5 276.9 2009 2009 Millions of people using Email Millions of people using Social Networks & Communities (U.S., Europe, Australia, Brazil) (U.S., Europe, Australia, Brazil) Source: Nielsen Company
  22. 22. 500 million active users worldwide (July 2010) Source: Online Media Daily, August 5, 2010 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133355
  23. 23. 100 million users worldwide (April 2010) Source: The Economic Times 15 April, 2010 http://economictimes.indiatimes.com/infotech/internet/Twitter-snags-over-100-million-users- eyes-money-making/articleshow/5808927.cms
  24. 24. 750 tweets sent each second Source: http://blog.twitter.com 18 June 2010 http://www.flickr.com/photos/thenextweb/3346248321/
  25. 25. Over 20% of tweets concern products and brands Source: http://live.psu.edu/story/41446 http://www.flickr.com/photos/thenextweb/3346248321/
  26. 26. How can you use Social Media ?
  27. 27. Learning (PLN) Human RSS Communication Harness collective intelligence Marketing & promotion
  28. 28. New breed of customer • Opinions • Networked • Connected • Want to be heard
  29. 29. Video responses on YouTube
  30. 30. Since February 2010: • YouTube: 30 million views • Twitter: > 100,000 followers • Facebook: > 750,000 fans • Fan interaction up 800% Overall sales for Old Spice body-wash products up 107% in the last month
  31. 31. Pepsi ditches Superbowl for Social Media Generated over 3 million unique visitors and 16 million votes on the Pepsi Refresh Project website: www.refresheverything.com.
  32. 32. So you’re not a large international company... you don’t need social media RIGHT?
  33. 33. WRONG!
  34. 34. What are they saying about you?
  35. 35. Ooops! xxxxxxxxxxxxxx xxxxxxxxxxx
  36. 36. Designing a strategy >
  37. 37. Who? Why? What? HOW When? Where?
  38. 38. Next steps Slides: http://www.slideshare.net/learntel/presentations Follow the blog: http://web2tools.biz Enrol for the online course: http://socialmediacourse.eventbrite.com Contact me: cskyring@learntel.com.au

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