How Can Social Media Benefit Your Business

How can Social Media benefit your business? Carol Skyring LearnTel August 2010 www.learntel.com.au

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1 point if you know what it is 2 points if you’ve used • Blog • Google • Plurk • Wiki • Slideshare • Friendfeed • Facebook • YouTube • Diigo • MySpace • Flickr • uStream • Ning • Delicious • Plaxo • Twitter • Netvibes • Wikipedia • Foursquare • Bebo • LinkedIn

What is social media? Social media tools Some facts & figures Using social media - good & bad Designing a social media strategy

What is Social Media ?

“a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” Kaplan Andreas M., Haenlein Michael, (2010) Business Horizons,Vol. 53, Issue 1, p. 59-68. http://www.ﬂickr.com/photos/b-tal/163450213/

Get the T-Shirt at http://www.despair.com/somevedi.html

Social Media • Umbrella term that defines various activities that integrate technology & social interaction using words, pictures, videos and audio. • Involves "building" shared meaning among communities. • Interactions between people. • The ‘story’ is always evolving. http://www.flickr.com/photos/grantmac/1341021537/

It’s a conversation!

Anyone can join the conversation with these tools http://www.flickr.com/photos/fredcavazza/3428921418/in/photostream/

The Tools - well a few of them • Blogs • Microblogging • Social Networking • Sharing What are they? What can we do with them?

Blogs • ‘Blog’ is a shortened term for ‘Weblog’ • Way to easily publish to the Web • A 'personal' website - can be group • Can be public or private • Group blog for sharing ideas • Individual blogs - reﬂection • Collect & publish resources • Write for an audience

Microblogging • Share what you are doing in 140 characters • People are using it to share resources, thoughts, ideas AND to talk about your brand • Closed microblogging service

Social Networking • Teens & musicians • Myspace for grown-ups! • Thousands of 'groups' • Professional networking • Groups & forums

Closed Social Networking • Set up your own social networking site based around interests • Small cost, free or open source

Sharing

Some facts & figures !

Nearly 1/4 use social media 43% increase last 12 months

906 million hours/ month Source: Nielson NetView: June 2010 en_us.nielsen.com/content/dam/nielsen/en_us/documents/pdf/Fact Sheets/NetView_US.pdf

More people use social media than email 301.5 276.9 2009 2009 Millions of people using Email Millions of people using Social Networks & Communities (U.S., Europe, Australia, Brazil) (U.S., Europe, Australia, Brazil) Source: Nielsen Company

500 million active users worldwide (July 2010) Source: Online Media Daily, August 5, 2010 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133355

100 million users worldwide (April 2010) Source: The Economic Times 15 April, 2010 http://economictimes.indiatimes.com/infotech/internet/Twitter-snags-over-100-million-users- eyes-money-making/articleshow/5808927.cms

750 tweets sent each second Source: http://blog.twitter.com 18 June 2010 http://www.flickr.com/photos/thenextweb/3346248321/

Over 20% of tweets concern products and brands Source: http://live.psu.edu/story/41446 http://www.flickr.com/photos/thenextweb/3346248321/

How can you use Social Media ?

Learning (PLN) Human RSS Communication Harness collective intelligence Marketing & promotion

New breed of customer • Opinions • Networked • Connected • Want to be heard

Video responses on YouTube

Since February 2010: • YouTube: 30 million views • Twitter: > 100,000 followers • Facebook: > 750,000 fans • Fan interaction up 800% Overall sales for Old Spice body-wash products up 107% in the last month

Pepsi ditches Superbowl for Social Media Generated over 3 million unique visitors and 16 million votes on the Pepsi Refresh Project website: www.refresheverything.com.

So you’re not a large international company... you don’t need social media RIGHT?

WRONG!

What are they saying about you?

Ooops! xxxxxxxxxxxxxx xxxxxxxxxxx

Designing a strategy >

Who? Why? What? HOW When? Where?

Next steps Slides: http://www.slideshare.net/learntel/presentations Follow the blog: http://web2tools.biz Enrol for the online course: http://socialmediacourse.eventbrite.com Contact me: cskyring@learntel.com.au

How Can Social Media Benefit Your Business

by Carol Skyring on Aug 10, 2010

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How Can Social Media Benefit Your Business — Presentation Transcript