Shirky is referring to publishing but this is equally true of educational and learning institutions and of the Training departments they contain.It become true as well of the industry that then supports this point of view of the world. There is a powerful, if not overpowering tendency to do things they way we know how – to reduce to the known mechanismsInnovation then tends to come from outside of the traditional or incumbent industries and institutions
Courses are what we all know, what departments are set up to deliver and what suppliers are designed to offer.
The web now defines our expectations about technology and online content. Our life outside work is the standard by which our learning tools are judged. This world has moved at a dramatic pace for 15 plus years and continues to challenge corporate IT and eLearning systems and tools. If it is easy to compare an analogue of the learning industry to the industrial Victorian model – that is exactly what we have inherited – it is actually quite hard to compare the web to anythingOn the web we play many roles – depending on what we want to achieve
Relevance is THE key – it is everythingSo many, if not all great web experiences and tools are defined by getting out of the wayRelevance may be as detailed as a search result, it may be defined by location, time of day, task, mood, it may be mandated at times.But...on the web, the user chooses what is most relevant
These are tools in t e proper sense – they are used by individuals to make certain tasks easier and more effective.These are the experiences that are defining the expectations of all learners now – within and without organisations They cover a wide range of activity – NONE of them are specialist learning tools
The LMS is THE tool for corporate eLearning – and it is a problemIt is highly controlledIt is not yoursIt dictates the training required – not the learning neededCreating and sustaining a training ghetto
Clearly, we need to ferment a revolution. That will take some time however and in the meantime we need to get stuff done...Some tactical ideas to numb the pain
Allow users to discoverConsistency is good and is helpful – not in content but probably in pretty much everything else
Let your users know where they are, what’s the organising principle, what’s nearby, what might be nextAlso – pictures and images are crucial – a vital part of the final result and a cue of interest, relevance and production quality to users.
The story of Steve here
The Web Has Shown the Way: E-learning Needs to Follow
The web has shown the way.
eLearning needs to follow to be relevant.
Learning Pool Live – 23/10/2013
Head of Online, BBC Academy
• An imposter
• I have no eLearning background, no training or HR
background, no Psychology qualification
• An opinionated imposter
• Formed from 16 years of online efforts - some of those in
online education/learning (small ‘e’, small ‘l’)
• An opinionated imposter from the BBC Academy
• Central Function
• Centre of expertise
• BBC and industry objectives
…and the web….
Finding things out
Trying something out
Watching others efforts
Getting things done
We need new ways of working and
• Start managing a product
Beyond course production/commissioning
• Digital product management skills
– Information Architecture
– User experience
– User Interface
– Product Management – a lifecycle