• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Heather butts anymeeting_webinar_july_25,_2012[1]
 

Heather butts anymeeting_webinar_july_25,_2012[1]

on

  • 518 views

Presentation by Heather Butts for Anymeeting.com webinar on July 25, 2012.

Presentation by Heather Butts for Anymeeting.com webinar on July 25, 2012.

Statistics

Views

Total Views
518
Views on SlideShare
467
Embed Views
51

Actions

Likes
0
Downloads
4
Comments
0

2 Embeds 51

http://www.learnforlifeconsulting.com 48
http://www.weebly.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Script can look like the artist or titanic
  • Make sure to tell people with the letters next to each bullet point means

Heather butts anymeeting_webinar_july_25,_2012[1] Heather butts anymeeting_webinar_july_25,_2012[1] Presentation Transcript

  • Heather M. Butts, JD, MPH, MA www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Is the audio/screen ok for everyone?  Who am I?  Heather M. Butts, JD, MPH, MA  BA – Princeton University  JD – St. John’s University School of Law  MPH – Harvard University  MA in Education (focus on psychology and online training) Columbia University’s Teachers College  Teach Healthcare Ethics and Health Law At Columbia University School of Public Health and St. John’s University School of Law  Founder L.E.A.R.N for Life Consulting, L.L.C. www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Online Training and Education  Assistance with running a webinar  Assistance with training you on how to run a webinar  Webinar platform and technical assistance  Online education assistance  College Preparation for the Family  www.learnforlifeconsulting.com  www.twitter.com/learnforlife  www.facebook.com/learnforlifeconsulting  Also on Pinterest, LinkedIn and Facebook Groups (links are on the website) www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Preliminary Data from Webinar “Best Practices” Survey  Refresher from 7 Tips AnyMeeting Webinar on May 1, 2012  7 MORE Tips  Giveaway offer  Discussion of the AnyMeeting platform  Bonus Tips  Questions/Answers www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • http://www.learnforlifeconsulting.com/ webinar-best-practices-survey.html www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • Twitter 10.0% Facebook 5.0% YouTube 5.0% LinkedIn 15.0% Email Marketing 65.0% www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • 30-45 minutes 30.0% 1 hour 50.0% 1-2 hours 20.0% 2 hours or more 0.0% www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • Yes 20.0% No 80.0% www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Some of the responses:  I didnt [know] I could until I found AnyMeeting  It distracts the audience. The presenter is not always in a private place or the places change every time.  Not high definition webcam.  Need eye contact  Too complicated and unsteady when DSL is too slow  Bandwidth and opportunity for glitches to erupt.  (This respondent DOES use a webcam) We use a stand alone webcam/mic combo. It is easy to plug into the laptop & put in front of any speaker. www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • Extremely important 90.9% Very important 9.1% Moderately important 0.0% Slightly important 0.0% Not at all important 0.0% www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • • The Producer • The Presenter (“The Star”) • The Marketer (The PR Machine) • The Content Provider • The Audience www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • • Sometimes called the moderator • Ensures the webinar runs smoothly with as few technical difficulties as possible • Fields and or triages questions from the audience • Oversees real-time recording of webinar • Reviews the chat to ensure audience issues (inability to hear audio, inability to see slides) are quickly dealt with • Oversees post webinar editing of webinar www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  The “face” of the webinar  Tells the story, promotes the product, educates the audience  IDEALLY should be free and unencumbered from producer role, minimally involved with the PR/Marketing role with the focus on the audience and content www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Should be fully engaged  Should get out of the webinar what they expected  Should ask lots of questions  Should follow-up with the Star if questions were not answered www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Responsible for creating the PowerPoint/Slideshow  Responsible for fact checking if applicable  Responsible for editing the PowerPoint/Slideshow  Assists Star in answering content based questions  Creates “script” for webinar www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Gets the word out  Gets people in seats  Deals with registration (may work with Star and Producer on this piece)  Assists with post webinar marketing www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  If you don’t have anyone in the seats, you have a bit of a problem  Focus on marketing and getting people signed up  Determine where your audience resides? Where are they? LinkedIn? Twitter? Facebook?  Continue to follow-up with registrants to make sure they actually show up www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Set up the Registration Process  It should be VERY simple with first and last name, email address  Have one required registration question for future marketing purposes (How did you learn about this webinar? What are you hoping to get out of attending this webinar?) www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  There are lots of ways to market in social media, but one size does not fit all  GOOGLE+  Twitter (Create a twitter hashtag)  YouTube Videos  Pinterest  Facebook  Facebook Ads  Online Forums www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Marketing Continued  Linkedin: Groups, Events (http://events.linkedin.com/)  Write a guest blog post on a topic very relevant to your webinar topic and put webinar link at the end of blog (along with your twitter, and website information)  Internet Radio (become a guest)  Other webinars that you do prior to the target webinar www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  More Marketing Techniques  Email Marketing (CRITICAL!)  Whether you use MailChimp, or Aweber of something else, make sure it works for you and can be fully integrated with your overall marketing efforts  Your own blog posts  Make sure you cross promote  Your blog should be linked with your twitter  Your website should be linked with everything!  Groups (Meetups, Professional Organizations, Local Business Groups, places where you audience spends their time)  Constantly research where your audience might be and don’t be afraid to shift your thinking on the answer to that question www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  If you haven’t already done so, decide on platform you will use for your webinar (AnyMeeting anyone!)  Contact the platform provider with ANY questions or concerns you have from a technical standpoint  If the platform requires a payment, see if you can do a trial (you want to make sure you are comfortable with the platform before committing to it!)  Find out what kind of support is available. Example from AnyMeeting: http://support.anymeeting.com/  Start doing technical run-throughs and practice sessions even if you don’t have your content and slideshow presentation done www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Do at least one run through creating multiple worst case scenarios  If you have children, have them spontaneously run into your practice and make a lot of noise  Do you have a dog? Have the dog in the room with you to see how you react WHEN your dog starts barking  Be creative – what’s your worst nightmare? Act it out – then own it so it doesn’t own you. www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Create a twitter hashtag and have the producer tweet on twitter about the webinar as it is happening  Have the producer keep an eye on the chat box for any issues/problems  Make your producer the point person for technical issues so you can focus on amazing content and a fantastic webinar www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Have your producer send a final reminder about the webinar 5 minutes into the webinar to all registrants. This can be scheduled before the webinar and should be done on twitter, Facebook, and email to registrants and overall list  Have the producer put updates on social media before, during that after the webinar www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Engage your audience through:  Prizes  Have giveaways that you announce at the end of the webinar and entice your audience with the giveaways during the webinar  Have a bonus for participants that stay on until the end  Polls  Questions and Answers  Fantastic Content www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Decide how you’re going to use your webinar recording for marketing purposes  Get your recording edited and ready for distribution within 24-48 hours if possible  Follow-up with:  Very engaged audience members  Asked lots of questions  Challenged you during the webinar  You may need to go back to look at the chat to confirm these audience members  ALL registrants  Everyone else via twitter, facebook, LinkedIn and the other marketing ways we mentioned in the beginning www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Look at any available data to see how you can make the next webinar even better  Polls  Feedback  The chat log  Provide polling data to your registrants, attendees and followers on social media  Send out a thank you to attendees with a short post-webinar survey to get additional feedback  Always utilize data you have to make the next webinar, and your overall business, better www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Web conferencing that will always be completely free  Integrated PayPal system (make $ from your event)  Host up to 200 attendees with no time limits  Full service and premium features, including 6- way video conferencing and hosted recordings  For more information visit www.anymeeting.com www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Everyone will receive a free report entitled, “Webinar Best Practices.” If you want to be part of the report, please fill out the Webinar Best Practices Survey by July 31, 2012 : http://www.learnforlifeconsulting.com/webinar-best- practices-survey.html  I will also provide 10 participants with a free 30 minute consultation on their next webinar. Please click on the link below:  http://www.learnforlifeconsulting.com/anymeeting-webinar- giveaway.html  Everyone will receive a free copy of “How to Run A Successful, Pitfall-Free, Lead Generating Webinar.”  http://www.learnforlifeconsulting.com/ebook-webinar- tips.html www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Mind Body Medicine Network, LLC  I met Ed Glauser, LPC through the last AnyMeeting webinar (Thank you AnyMeeting!!)  He contacted me and was interested in taking his webinar success to the next level  He had an upcoming webinar entitled "Effective Self- Regulation Clinical Strategies for Restorative Sleep Recovery“ with Larry Cammarata, PhD and Linda Cammarata, RN, RYT  I joined the webinar team as their producer www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Why is this a success story?  Ed, Linda and Larry were committed to doing the WORK! We practiced, worked out technical glitches, and did more practices!  The four of us worked as a team, recognizing each others strengths and supporting each other through the process  We established roles from the beginning, with my role being the producer, Ed being co-producer and marketer with some presentation functions, Linda being the primary presenter and Larry being the moderator.  We enjoyed working with each other and gained respected each other during the process. www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  What worked?  Everyone stayed in their “lane.” Roles were defined and adherence was very high  Technical glitches were caught in one of several practices and dealt with immediately  Buy-in was high from the entire team  Suggestions were utilized and improved upon (the “teacher” learned from the student)  Did I mention we really like each other and enjoy working together?  You can see the final product here  http://www.mindbodymedicinenetwork.com/Featured- Recordings.html www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Webcam v. No Webcam  If you’re going to use a webcam make sure the lighting is good (windows for daytime, great lighting if the webinar is at night)  You’ve got to make eye contact with the webcam (this will take practice to make sure you’re eyes are not shifting between your slides and your webcam (which can then make you appear . . . “shifty”)  Make sure whatever is behind you is not distracting www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  This is if you wish to create a screencast  Camtasia, Microsoft Expression Encoder , Screenflow and other Screencast software: http://tech.abhishekbiswal.com/2011/03/best-free- alternative-to-camtasia.html  You can also use programs such as Windows Movie Maker or iMovie www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  If you’re going to be selling a product or service, let the audience know up front. It’s your job to keep them engaged until the end even if you are selling a product  The most important point of the webinar should NOT be to sell something but to provide useful information. www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Practice with all the equipment you will be using  Microphone (ideally have a back-up)  Exact computer or computers you will be using during the webinar  Any other equipment you will utilize  If you have access to an extra laptop/computer have it available, charged and ready to go with the slideshow loaded www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  If you’re using links, test the links to make sure they are still live and not broken  May want to have back-up documents in case the links do not work during the presentation www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Facebook Group: Online Training and Education Group: https://www.facebook.com/groups/22869180 0547732/  Would love to see you! Join and promote yourself, your webinars, ask questions and join in the fun. I greet everyone that joins with a personal message! www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  •  Email: heather.butts@learnforlifeconsulting.com  Phone: (347) 921-0510  www.learnforlifeconsulting.com  www.twitter.com/learnforlife  www.facebook.com/learnforlifeconsulting  Also on Pinterest, LinkedIn and Facebook Group (links are on my website) www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.
  • www.learnforlifeconsulting.comJuly 25, 2012 ©L.E.A.R.N for Life Consulting, L.L.C.