Heather butts anymeeting webinar may 1_2012

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  • Script can look like the artist or titanic
  • Make sure to tell people with the letters next to each bullet point means
  • Heather butts anymeeting webinar may 1_2012

    1. 1. Heather M. Butts, JD, MPH, MA www.learnforlifeconsulting.com ©L.E.A.R.N for Life Consulting, L.L.C.
    2. 2.  Is the audio/screen ok for everyone?  Who am I?  Heather M. Butts, JD, MPH, MA  BA – Princeton University  JD – St. John’s University School of Law  MPH – Harvard University  MA in Education (focus on psychology and online training) Columbia University’s Teachers College  Founder L.E.A.R.N for Life Consulting, L.L.C.  Teach Healthcare Ethics and Health Law At Columbia University and St. John’s University School of Law  Educational and professional background in education and online training www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    3. 3.  www.learnforlifeconsulting.com  www.twitter.com/learnforlife  www.facebook.com/learnforlifeconsulting  Also on Pinterest, LinkedIn and Facebook Groups (links are on my website) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    4. 4. www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    5. 5.  Timeline for webinars with 7 tips (actually probably more like 50 tips, but I will highlight 7 in particular)  Giveaway offer  Discussion of the AnyMeeting platform  4 “Final Thoughts”/Bonus Tips  Questions/Answers www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    6. 6. www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    7. 7.  Step by step timeline for running a webinar from 8 weeks pre-webinar to 2 weeks post- webinar www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    8. 8.  Tip #:1 Define roles and stick to them • The Producer • The Presenter (“The Star”) • The Marketer (The PR Machine) • The Content Provider • The Audience www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    9. 9. • Sometimes called the moderator • Ensures the webinar runs smoothly with as few technical difficulties as possible • Fields and or triages questions from the audience • Oversees real-time recording of webinar • Reviews the chat to ensure audience issues (inability to hear audio, inability to see slides) are quickly dealt with • Oversees post webinar editing of webinar www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    10. 10.  The “face” of the webinar  Tells the story, promotes the product, educates the audience  IDEALLY should be free and unencumbered from producer role, minimally involved with the PR/Marketing role with the focus on the audience and content www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    11. 11.  Should be fully engaged  Should get out of the webinar what they expected  Should ask lots of questions  Should follow-up with the Star if questions were not answered www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    12. 12.  Responsible for creating the PowerPoint/Slideshow  Responsible for fact checking if applicable  Responsible for editing the PowerPoint/Slideshow  Assists Star in answering content based questions  Creates “script” for webinar www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    13. 13.  Gets the word out  Gets people in seats  Deals with registration (may work with Star and Producer on this piece)  Assists with post webinar marketing www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    14. 14. www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    15. 15.  Tip #2: Define how you will fill the information gap for your audience as well as for yourself (S, M, P, C) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    16. 16.  Set up the Registration Process (M)  Keep it simple:  First Name  Last Name  Email Address  One required registration question for future marketing purposes (How did you find out about this webinar?) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    17. 17.  Tip #3: Start and Continue to Market (M)  GOOGLE+  Online Forums  Twitter (Create a twitter hashtag)  YouTube Videos  Pinterest (Yes, Pinterest!)  Facebook  Facebook Ads www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    18. 18.  Marketing Continued (M)  Linkedin: Groups, Events (http://events.linkedin.com/)  Write a guest blog post on a topic very relevant to your webinar topic and put webinar link at the end of blog (along with your twitter, and website information)  Flyers for local businesses  Internet Radio (become a guest) (S,M)  Other webinars that you do prior to the target webinar (S)  Post on Bulletin Boards (M) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    19. 19.  More Marketing (M)  Email Marketing  Your own blog posts  Seminars, workshops and events that you attend  Make sure you cross promote  Groups (Meetups, Professional Organizations, Local Business Groups, places where you audience spends their time)  You’re going to continuously send out reminders www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    20. 20.  If you haven’t already done so, decide on platform you will use for your webinar (S, P)  Contact the platform provider with any questions or concerns you have from a technical standpoint (P). Also find out what kind of support is available. Example from Anymeeting: http://support.anymeeting.com/  Start doing technical run-throughs and practice sessions even if you don’t have your content and slideshow presentation done (S,P) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    21. 21.  Tip #4: Do multiple “Worst Case Scenario” webinars (S, P, A)  Do at least one run through creating multiple worst case scenarios (S,P,A)  If you have children, have them spontaneously run into your practice and make a lot of noise (fun!) (S,P,A)  Do you have a dog? Have the dog in the room with you to see how you react WHEN your dog starts barking (S,P,A)  Be creative – what’s your worst nightmare? Act it out – then own it so it doesn’t own you. (S,P,A) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    22. 22.  Finalize your content and slide presentation (C)  Create a 3-4 minute script in case you have a technical crisis and need to keep speaking while it is resolved (this assumes you still have audio) (C)  If audio fails for more than 30 seconds, have a slide available to alert the audience as to what is going on – but don’t apologize excessively – technical issues can happen! (C) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    23. 23.  Do 2-3 final short practices (S, P)  If you’re using links, test the links to make sure they are still live not broken (C)  May want to have back-up documents in case the links do not work during the presentation (for example a screen shot of your website if you’re planning to link to it during the presentation) (C) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    24. 24.  Remember Tip #4 Tip #4: Do multiple “Worst Case Scenario” webinars (S, P, A)  Do another short practice creating multiple worst case scenarios (S,P,A) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    25. 25.  Tip #5 Have all your equipment ready and test it while you’re doing the practices (P)  Microphone (ideally have a back-up)  Resources for lavalier microphones: http://www.bhphotovideo.com/find/newsLetter/ Lavalier-Microphones.jsp  Computer headset microphones: http://www.ehow.com/list_6968178_computer- headset-microphones.html www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    26. 26.  If you have access to an extra laptop/computer have it available, charged and ready to go with the slideshow loaded (P) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    27. 27. www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    28. 28.  Take a deep breath!  Join the webinar and if you have a chat room, chat with the early arrivals www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    29. 29.  Have fun! (S)  Send a final reminder 5 minutes into the webinar (M). This can be scheduled before hand and should be done on twitter, facebook, and email to registrants and overall list  Announce a Webinar giveaway (S) to entire audience and a special prize to 1-2 audience members  You can announce the exact giveaway before the webinar or “tempt” the audience www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    30. 30.  If you’re going to be selling a product or service, let the audience know up front. It’s your job to keep them engaged (see next slide) until the end even if you are selling BUT see next point (S)  Tip #6: Make sure your content is fantastic. The main point of the webinar should NOT be to sell something but to provide useful information. Remember Point #1 (S,C) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    31. 31.  Engage your audience through (S,P,A):  Fantastic Content  Video  Polls  Voting  Surveys  Prizes  Questions and Answers  A bonus for staying on until the end www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    32. 32.  Make a point about your twitter hashtag but don’t overdo it – you want your audience paying attention to you, not their twitter feeds! (S, A)  Tip #7: Hold a free webinar 1 hour maximum, as a lead-in to a “bootcamp” or longer, paid seminar or service (lead/customer generator) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    33. 33. www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    34. 34.  This is where, if you had great content, your lead- generation machine will begin  Get your recording edited and ready for distribution within 24 hours if possible (P)  Follow-up with (M):  Super engaged audience members  ALL registrants  Everyone else via twitter, facebook, LinkedIn and the other marketing ways we mentioned in the beginning  Keep using social media, email marketing and blogs post- webinar for maximum lead-generation www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    35. 35.  Look at any available data to see how you can make the next webinar even better (S,P,C)  Provide polling data to your registrants, attendees and followers on social media (P,A)  Send out a thank you to attendees with a short post-webinar survey to get additional feedback (P,A) Remember, you’re doing this to help make a better webinar for your audience for next time  Look at your data AGAIN to see what’s working (lead generation) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    36. 36.  Web conferencing that will always be completely free  Integrated PayPal system (make $ from your event)  Host up to 200 attendees with no time limits  Full service and premium features, including 6- way video conferencing and hosted recordings  For more information visit www.anymeeting.com www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    37. 37.  The First 20 registrants to respond the link below will receive a complimentary evaluation of their webinar process/next webinar with a 30 minute follow-up phone conference/evaluation.  http://www.learnforlifeconsulting.com/anymeeti ng-webinar-giveaway.html  Everyone will receive a free copy of my upcoming e-book, “How to Run A Successful, Pitfall-Free, Lead Generating Webinar.” (Release date – May 8, 2012)  http://www.learnforlifeconsulting.com/ebook- for-anymeeting-participants.html www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    38. 38.  Webcam v. No Webcam  If you’re going to use a webcam make sure the lighting is good (windows for daytime, great lighting if the webinar is at night)  You’ve got to make eye contact with the webcam (this will take practice to make sure you’re eyes are not shifting between your slides and your webcam (which can then make you appear “shifty”  Make sure whatever is behind you is not distracting www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    39. 39.  Mailchimp v. Aweber for Newsletters and Autoresponder Purposes  I use Mailchimp but a lot of people love Aweber  Experiment with various times to send newsletters and emails (I send my newsletter once a week on Saturday Mornings at 8AM – works GREAT!)  Here’s a link to a fantastic article comparing both: http://www.probloggingsuccess.com/aweber- mailchimp-best-email-autoresponder/ www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    40. 40.  Camtasia, Microsoft Expression Encoder , Screenflow and other Screencast software: http://tech.abhishekbiswal.com/2011/03/best -free-alternative-to-camtasia.html  Will also want to use an editing program such as Windows Movie Maker www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    41. 41.  Facebook Group: Online Training and Education Group: https://www.facebook.com/groups/22869180 0547732/  Would love to see you, join and promote yourself, your webinars, ask questions and join in the fun. I greet everyone that joins with a person al message! www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.
    42. 42.  www.learnforlifeconsulting.com  www.twitter.com/learnforlife  www.facebook.com/learnforlifeconsulting  Also on Pinterest, LinkedIn and Facebook Group (links are on my website) www.learnforlifeconsulting.com5/1/2012 ©L.E.A.R.N for Life Consulting, L.L.C.

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