The 7 Excuses People
Make When Asked Why
They Don’t Run Their Own
25 October 2010
"I dont think I can make money from webinars,
and can't see their place in my product portfolio."
• If you are a service based organisation, you can
productise your knowledge and share it with prospective
clients. Free Webinars can help to build your list with
prospective clients interested in what you do.
• Your webinars can help qualify them, or you can charge
for them and earn a revenue from the "admission fees".
Alternatively you could always followup your webinar
delegates by email with one of your other "existing
solution" cross sell or upsell promotions.
"I don't know how to create content for a webinar."
• Many people don't. Some interview industry experts, record
the interview, transcribe the interview, create a report or
other digital product using the content of the interview and
sell it and its derivatives.
• Other website owners conduct polls and surveys to find out
what prospects and clients are interested in, and outsource
the content creation or compilation for their Webinars.
"My list isn’t big enough, to promote a webinar."
• OK. So find a JV partner, website owner, or
ezine/newsletter owner whose list is big enough, offer to
interview them on the understanding that they will mail their
list. Alternatively there are a whole host of different tactics
you can use to promote your calls and webcasts such as
PPC, blogging, using squeeze pages, Free Items of Values
and much more.
• You could even embed your content using an on demand
webinar platform and distribute your content on high traffic
sites and resources to help get signups for your webinar. .
• Maybe you need to incentivise or reward them with bonus
gifts and incentives to register for your Free and "paid for"
• Maybe you'll offer them an early bird discount, or other
added value to help encourage them to sign up.
"I don't think I can motivate prospects to
register for my webinars"
"I don't have much of a marketing budget or
advertising budget, so how I can promote my
• Refer back to Slide 4. You could also do ad swaps in
people's ezines, or offer to write articles for their
ezine/newsletter. Maybe you know a Group owner on
Facebook or linkedin.com with a sizeable list who might
offer to do an endorsed mailing for you.
• When you think about it long enough, you can come up
with lots of ways to promote your webinars.
• You have a psychological advantage, as many people love
to be interviewed, and many will furnish you with questions,
that will help them be seen or come across in a good light,
and put across all the relevant points they want to share.
• Refer to Slide 3, for you could ask your prospects and
clients questions that they have about a particular topic or
subject and pose their questions in writing to your "guest
speaker or expert". You could of course, get someone else
to interview them. Either way, you've got an excellent
strategy for generating content for your webinars.
"I don't have the confidence to interview experts in
different industries. I wouldn't know what to say to
them or ask them”
• Maybe you will, then again, maybe you won't. But, what if
you got just 20 people to pay you £49 to attend a webinar.
What if you got 4 joint venture partners to recommend you
to their lists and they generate 100 registrations for your
• What if you get 1, 3 or 5 (or more) people signing up to your
£3000, 8 week telecoaching program. Remember webinars
are seminars without the travelling, without the room hire,
and without the overnight stays, and your prospects will
recognise that. You could then record your webinars and
get the same joint venture partners to sell your transcripts,
audios, videos or other digital products you create from
your webinar content, to sell it back to their lists.
"I really don't think I could earn an extra £5000
a month from webinars."
and learn about how to run
your own webinars.
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