August 1st, 2013
HANGOUT WITH
Social Media and SEO for Start-ups
Dar has extensive experience in
social media and digital
marketing. She has worked on
campaigns of every size and
vertical...
AGENDA
 Introduction about DMAC
 The Power of Social Media Marketing
 Social Media Marketing Tips for 2013
 Social Med...
 Over 1.11 billion active
monthly users as of March
31,2013
 Over 665 million daily active
users on average in march
201...
1. Use Fewer Social Sites
SOCIAL MEDIA MARKETING TIPS FOR 2013
2. Connections. Not Sales
SOCIAL MEDIA MARKETING TIPS FOR 2013
3. Help Your Clients/Readers
SOCIAL MEDIA MARKETING TIPS FOR 2013
4. Host Events
SOCIAL MEDIA MARKETING TIPS FOR 2013
5. Use Your Analytics
SOCIAL MEDIA MARKETING TIPS FOR 2013
1. Use Fewer Social Sites
2. Connections. Not Sales
3. Help Your Clients/Readers
4. Host Events
5. Use Your Analytics
SOCI...
Client: The Canadian Plastics Industry Association
Background: On June 6, 2012, City Council voted
to ban single-use plast...
CAMPAIGN STRATEGY
Campaign Strategy:
Create an online awareness campaign to
inform Torontonians of the ban, its
negative i...
www.reversethebagban.ca/take-action
REVERSETHEBAGBAN.CA
www.reversethebagban.ca
facebook.com/reversethebagban
www.twitter.com/reversebagban
THE SOCIAL MEDIA CHANNELS
www.youtube.com/reversebagban
• Thousands of letters written to city council
• Over 10,000 visits reversethebagban.ca
• On November 28, 2012, Toronto Ci...
 The introduction of Google Panda & Penguin
along with other changes made by major search
engines in the past 18 months h...
 Page speed for mobile;
 Content Must Be Compelling; No more backlinks;
 Matt Cutts of Google “Facebook Likes do not
af...
The Client: Vital Signs
The Website: vital-signs.ca
Campaign Objective: Increase qualified
organic search traffic to vital...
• Over 80 Keywords on page 1; over 70
keywords in top 3 positions on page 1
• Sample keywords on page 1, position 1:
“Stor...
KEYWORD RANKINGS ON GOOGLE.CA
KEYWORD RANKINGS ON GOOGLE.CA
KEYWORD RANKINGS ON GOOGLE.CA
KEYWORD RANKINGS ON GOOGLE.CA
Thank you very much
The Power of Social Media and The New Face of SEO - August 2013 - Hang out 21 212
The Power of Social Media and The New Face of SEO - August 2013 - Hang out 21 212
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The Power of Social Media and The New Face of SEO - August 2013 - Hang out 21 212

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Hang out with 21 212 Digital Acelerator and Digital Media Academy of Canadaproviding the latest insights on The Power of Social Media and The New Face of SEO

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The Power of Social Media and The New Face of SEO - August 2013 - Hang out 21 212

  1. 1. August 1st, 2013 HANGOUT WITH Social Media and SEO for Start-ups
  2. 2. Dar has extensive experience in social media and digital marketing. She has worked on campaigns of every size and vertical from start-ups to large corporations to help them achieve their various objectives. One of Dar’s specialties is in providing corporate training in social media management. Dar currently works at iRISEmedia, a leading digital marketing agency in Toronto, as Director of Social Media Marketing. Mentor at 21 212, Co- founder and Quarterback at DMAC. Gustavo Has been working in the online space since 1998 and specifically with Digital Marketing since 2004. He has worked as a university professor in Brazil since 2001 and possesses vast experience creating and developing certification, post graduate and bachelor programs. Jim has been the founder and President of iRISEmedia.com, a leading digital marketing agency in Toronto from 2004 to the present. His particular specialty is in SEO and Social Media but he also focuses on the company’s R&D and intellectual property initiatives. He was also Legal and Online Marketing Director for Incorpore Brazil from 1996- 2004. He has law degree from Osgoode Hall University in Canada. THE LECTURERS Dar Refaeli Gustavo Loureiro Jim Bensimon
  3. 3. AGENDA  Introduction about DMAC  The Power of Social Media Marketing  Social Media Marketing Tips for 2013  Social Media Case Study  The new face of SEO  SEO Tips for 2013  SEO Case study  Q&A
  4. 4.  Over 1.11 billion active monthly users as of March 31,2013  Over 665 million daily active users on average in march 2013  Over 18 million users in Canada  The average Facebook user spends more than 30 minutes per day on it  Over 500 million registered users  Twitter now has 200 million active users  24 billion searches each month  More than 50% of active Twitter users follow companies, brands and products  YouTube is the 2rd largest Search Engine in the world  Over 1 billion unique users each month  Over 4 billion videos are watched every day  700 Youtube videos get shared on Twitter daily  100 million people take a social action on YouTube (likes, shares, comments) every week THE POWER OF SOCIAL MEDIA MARKETING
  5. 5. 1. Use Fewer Social Sites SOCIAL MEDIA MARKETING TIPS FOR 2013
  6. 6. 2. Connections. Not Sales SOCIAL MEDIA MARKETING TIPS FOR 2013
  7. 7. 3. Help Your Clients/Readers SOCIAL MEDIA MARKETING TIPS FOR 2013
  8. 8. 4. Host Events SOCIAL MEDIA MARKETING TIPS FOR 2013
  9. 9. 5. Use Your Analytics SOCIAL MEDIA MARKETING TIPS FOR 2013
  10. 10. 1. Use Fewer Social Sites 2. Connections. Not Sales 3. Help Your Clients/Readers 4. Host Events 5. Use Your Analytics SOCIAL MEDIA MARKETING TIPS FOR 2013
  11. 11. Client: The Canadian Plastics Industry Association Background: On June 6, 2012, City Council voted to ban single-use plastic shopping bags from retail stores in Toronto as of January 1, 2013. Campaign Objective: Reverse the ban on plastic bags by getting City Council to vote against the implementation of the by-law Campaign length: 3 months CAMPAIGN OVERVIEW
  12. 12. CAMPAIGN STRATEGY Campaign Strategy: Create an online awareness campaign to inform Torontonians of the ban, its negative impacts and the benefit of plastic bags and the industry. Encourage the public to send letters to City Council expressing their thoughts about the ban. Campaign Platforms:
  13. 13. www.reversethebagban.ca/take-action REVERSETHEBAGBAN.CA www.reversethebagban.ca
  14. 14. facebook.com/reversethebagban www.twitter.com/reversebagban THE SOCIAL MEDIA CHANNELS www.youtube.com/reversebagban
  15. 15. • Thousands of letters written to city council • Over 10,000 visits reversethebagban.ca • On November 28, 2012, Toronto City Council voted to reverse the bag ban THE RESULTS
  16. 16.  The introduction of Google Panda & Penguin along with other changes made by major search engines in the past 18 months have increased the importance of content driven and quality backlinking SEO strategies.  Outdated SEO strategies used by many “SEO firms” can endanger a website’s search engine rankings and may lead to de-indexing by Google.  Fresh content is key and must perform triple duty:  Keyword targeted and optimized  Link worthy  Social media worthy THE NEW FACE OF SEO
  17. 17.  Page speed for mobile;  Content Must Be Compelling; No more backlinks;  Matt Cutts of Google “Facebook Likes do not affect SEO rankings”. However combined Social Media Data (Facebook, Twitter, google+, youtube) does increase SEO rankings;  Google Penguin can now penalize individual pages as opposed to entire sites;  Google Panda rolls out data 10 days in every month (beware of bad backlinks);  Design – User Experience are grossly underrated. SEO TIPS FOR 2013
  18. 18. The Client: Vital Signs The Website: vital-signs.ca Campaign Objective: Increase qualified organic search traffic to vital-signs.ca SEO Strategy: Optimize website and targeted keyword phrases for vital-signs.ca to appear in top organic search results on page 1 of Google.ca and other search engines Campaign length: Since March 2011 Keywords on page 1 at start of campaign: 0 CAMPAIGN OVERVIEW: VITAL SIGNS
  19. 19. • Over 80 Keywords on page 1; over 70 keywords in top 3 positions on page 1 • Sample keywords on page 1, position 1: “Storefront signs” & “outdoor signs” • Increase of organic website search traffic by 205% in a 1 year period Vital-signs.ca appears in position 1, page 1 for ‘storefront signs in Google.ca Organic traffic to Vital-signs.ca increase by over 200% in a year CAMPAIGN ACHIEVEMENTS: VITAL SIGNS
  20. 20. KEYWORD RANKINGS ON GOOGLE.CA
  21. 21. KEYWORD RANKINGS ON GOOGLE.CA
  22. 22. KEYWORD RANKINGS ON GOOGLE.CA
  23. 23. KEYWORD RANKINGS ON GOOGLE.CA
  24. 24. Thank you very much

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