Cognizant’s - “Edu-cloud” A Cloud based “education delivery and management" solution for schools Team: CognitiveConsultants Institute: NITIE, MumbaiAnkit Mahajan Ritik Gupta Rakesh Sahu9702408398 8108761191 firstname.lastname@example.org email@example.com firstname.lastname@example.org
Objective:To develop a Cloud based solution to automate and enhance the quality of education andadministration at Schools-“K-12 and below” in India.Education sector: In dire need of low cost cloud model India’s education sector currently offers an estimated US$ 40 billion market, with a potential 16% five-year CAGR. This spans the kindergarten through grade 12 (K-12) segment (US$20 billion), private professional colleges (US$7 billion) .The most attractive and scalable sectors in this group are, K-12 and preschools- KPMG report The education market is generally regarded as the only market towards which Indians are not price-sensitive because it has helped them reach their present standards of living Need for the three pillars in Indian Schooling cloud today: Based on a primary survey Social Media can add value to education industry as :With a number of global institutions entering the country, the scope for adoption of an integratedsolution that manages the entire educational institute is huge.Business Idea:The education sector is witnessing an unprecedented growth in the number of campuses and theirintake of students. Moreover new learning systems demand interactive content models and newcollaborative tools to attract students.With Cognizant EduCloud we propose to design an education solution offering the integratedcapabilities to standardize systems and procedures to manage and deliver education. It would be aset of cloud services and offerings designed to help education systems leverage end to end servicesfrom administrative to educational content and collaborative platforms for exchange of information.
The collaborative tools will empower you to effectively engage all stakeholders – students, Parents,faculties, alumni industry, global top-tier institutes, policymakers, and learning technology partners.We also suggest use of predictive analytics to get real-time insights on student and institutionalperformance and alleviate constrained lab resources for learning.Most importantly the cloud model + standardized procedures across school enable a low cost modelwhich is thus expected to have high acceptability.The solution in brief:Why Cognizant:STRENGTHS OPPORTUNTIES- Consulting experience and existence of CBC - Nascent Education market in India- Image of a ‘US-based’ organization - Huge opportunity in terms of number of schools as- Strong implementation experience well as lack of quality products- Strong development team in India - Competitors focus has only been Maharashtra ,Gujarat and New Delhi- Cognizant 2.0 social media platform expertiseWEAKNESSES THREATS- No education institute collaborations - Competitor existence- Education sector hasn’t been the major focus - Maintaining competitive differentiation
Further, Cognizant currently has a strong development team based out of India. Hence, its ability tosource talent in India is well-established and can be leveraged to build and maintain standardizedsolution.Secondly the emerging consulting practise of cognizant can be leveraged to understand the marketfrom different boards, education contents, school procedures etc. ANNEXUREAssignments Undertaken:A competitor analysis was carried out to understand: The feature matrix of the current solutions in the market ( Independent of whether it is cloud based or not) Current client base Competitor analysis.xlsxKey Insight: Though, a lot of similar products and competitors already exist, the market is still wideopen due to the lack of quality and efficient products. Also, there is a lot of scope for IT in educationsector as a lot still needs to be done. Most importantly, Cloud based solution with pay per usagemodels are missing.A study needs to be undertaken in order to identify: The areas where the user is facing problems in working on the software solutions. Significant customization is needed in the MIS. Daily processes must be studied and understood in great detail to ensure an effective and efficient MIS.School Survey.docxKey Insight: We recommend that collaboration be made with a prominent school to develop andcustomize the MIS and other services with the help of regular update and feedback from the school.This would also help in understanding the intricate details and nuances of various processes andactivities running at schools.