Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02

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Hmdownloadabletemplatefor10multipletypequestions 100515223300-phpapp02

  1. 1. TOP 10 Learning Questions for A Downloadable Template For use for the Assignment in Marketing Management (Chapter 20 :Introducing New Market Offerings ) Rosalia Reyes September 08,2010 Change with Graphic or Clipart that Matches The Chapter Topic
  2. 2. 1. ___ start of the new-product development process. <ul><li>Need </li></ul><ul><li>Want </li></ul><ul><li>Idea </li></ul><ul><li>Improvement </li></ul><ul><li>Addition </li></ul>Create 2 Fill in the Blank questions
  3. 3. 2. ____ is individual’s decision to become a regular user of a product <ul><li>Interest </li></ul><ul><li>Adoption </li></ul><ul><li>Trial </li></ul><ul><li>Awareness </li></ul>
  4. 4. 3. Stages in the new product- development have these except: <ul><li>Idea generation </li></ul><ul><li>Screening </li></ul><ul><li>Concept development & testing </li></ul><ul><li>Business analysis </li></ul><ul><li>Adoption process </li></ul><ul><li>Product development </li></ul><ul><li>Market testing </li></ul><ul><li>Commercialization </li></ul>Create 2 “Except” questions
  5. 5. 4. Causes of new-product failure have these except: <ul><li>Market/marketing failure </li></ul><ul><li>Financial failure </li></ul><ul><li>Timing failure </li></ul><ul><li>Market size failure </li></ul><ul><li>Technical failure </li></ul><ul><li>Organizational failure </li></ul><ul><li>Environmental failure </li></ul>
  6. 6. 5. Which of the following is true? <ul><li>New-product marketer should not facilitate movement in adoption process </li></ul><ul><li>Companies not often target innovators and early adopter w/ product rollouts. </li></ul><ul><li>Customer adoption is the process by w/c customers learn about new product. </li></ul><ul><li>Early majority are skeptical conservatives </li></ul><ul><li>who are risk averse and price sensitive. </li></ul><ul><li>E. Early adopters are deliberate pragmatists </li></ul><ul><li>who adopt the new technology. </li></ul>“ Which is true’ Create 2 questions using or “Which is false’ format
  7. 7. 6. Which of the following is False? <ul><li>Marketing strategy is a three-part plan for introducing new-product. </li></ul><ul><li>Strategy should not describes the </li></ul><ul><li>target market’s size and structure. </li></ul><ul><li>C. Marketing strategy describes the long-run sales and profit goals. </li></ul><ul><li>D. Marketing should outline the planned price, distribution and budget. </li></ul>
  8. 8. 7. One factor in influencing consumer- adoption process is <ul><li>Purchase occasions </li></ul><ul><li>Purchasing frequency </li></ul><ul><li>Personal influence </li></ul><ul><li>Purchase intention </li></ul><ul><li>Perceived value </li></ul>Create 4 questions that are application or example based (local, recent, common, interesting)
  9. 9. 8.The following are categories of new-product except: <ul><li>New-to-the-world </li></ul><ul><li>New product line </li></ul><ul><li>Additions </li></ul><ul><li>Improvements </li></ul><ul><li>Technology-driven </li></ul><ul><li>Repositioning </li></ul><ul><li>Cost reductions </li></ul>
  10. 10. 9.Stages in the adoption process are these except: <ul><li>Awareness </li></ul><ul><li>Interest </li></ul><ul><li>Evaluation </li></ul><ul><li>Trial </li></ul><ul><li>Testing </li></ul><ul><li>Adoption </li></ul>
  11. 11. 10.In concept testing, researchers measure product dimension by these questions except: <ul><li>Communicability and believability </li></ul><ul><li>Need level </li></ul><ul><li>Want level </li></ul><ul><li>Gap level </li></ul><ul><li>Perceived value </li></ul><ul><li>Purchase intention </li></ul><ul><li>User targets, purchase occasions, </li></ul><ul><li>purchasing frequency </li></ul>
  12. 12. TOP 10 Learning Questions for A Downloadable Template For use for the Assignment in Marketing Management (Chapter Topic and # that you were assigned) Student Name Date Change with Graphic or Clipart that Matches The Chapter Topic

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