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YouTube Beyond Bloopers & Kittens!

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How to use YouTube for business.

How to use YouTube for business.


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Transcript

  • 1. Presented By: Luke Andrews – Leapwise Media
  • 2. WHEN YOU THINK ABOUT
    IS THIS WHAT
    YOU THINK OF?
  • 3. BEYOND BLOOPERS & KITTENS!
  • 4. AGENDA
    What Is YouTube
    YouTube Basics
    Why Should I Care?
    Getting Started
    Content
    Your Plan
  • 5. SO WHAT IS?
    YouTube is a video sharing website
    A powerful marketing tool
    It is changing how people consume media
  • 6. THE BEGINNING
    Three former PayPal Employeesstarted YouTube in February 2005.
    On April 2005 they posted their first video a 19 second clip called “Me at the Zoo”.
    In December 2005YouTubeofficially launches.
  • 7. EXPLOSIVE GROWTH
    On December 17thSaturday Night Live’s "Lazy Sunday” is posted…
    It receives over 2 Million views in one week!
  • 8. THE TIPPING POINT
    By June of 2006 over 65,000 videoswere uploaded everyday
    Over 100 million werebeing viewed everyday
    October 2006 YouTube was acquired by Google for $1.65 Billion dollars
  • 9. TODAY
    #3 Viewed website in the world(#1 Google & #2 Facebook)
    #2 Search Engine
    35hrs of video are uploaded every minute
    81% of internet users watch online videos
    Over 2 Billion views a day(That is double the prime time audiences of all3 major broadcast networks … Combined!)
    100 Million views are on mobile devices
  • 10. THE BASICSA QUICK YouTube ROADMAP
  • 11. INTERNAL VS. EXTERNAL
    Video Is Viewed DirectlyOn YouTube’s Site
    Video Is EmbeddedOn An External Site
  • 12. HOME
    PAGE
    Search / Browse
    Account Login
    Recommended Videos
    Spotlight, Trending, or Featured Videos
    Popular By Channel
  • 13. VIDEO
    PAGES
    Video Player
    Video Description
    Top Comments
    Video Responses
    Suggested Videos
  • 14. VIDEO
    DETAILS
    Video Player
    Like Button
    View Counter / Stats
    Sharing Tools
    Full Video Description
    Category & Tags
  • 15. CHANNEL
    PAGES
    Video Player
    Subscribe Button
    Your Videos
    Custom Backgrounds
    Profile
    Channel Comments
  • 16. BEHIND THE SCENES
    Account Controls
    Channel Settings
  • 17. ACCOUNT
    MANAGER
    Account Login
    Upload
    Account Controls
    Sub Menu
    Video Manager
  • 18. CHANNEL SETTINGS
    Channel Settings
    Standard Themes
    Custom Options
    Channel Preview
  • 19. VIDEO
    UPLOAD
    Uploader(15min. Max)
    Progress Bar
    SEO ToolsTitle, Description, Tags, Category, Privacy Settings
  • 20. YouTubeINSIGHT
    Statistics
    Tracking
    Demographics
    Reporting
  • 21. TOP VIDEOS | 2010
  • 22. WHY SHOULD I CARE?
    Video is a Powerful Medium
    It’s Cost Effective
    Online Distribution Has Leveled The Playing Field
    The Audience Is Already There, Are You?
    SEO (Search Engine Optimization)(Sites with properly optimized video are 53x more likelyto generate a first page ranking on Google)
  • 23. GET STARTED
    Setup Your Account
    Customize Your Channel
    Develop Your Content
    Upload Your Videos
    Tag, Link, Embed & Cross Promote
    Interact Through Comments / Responses
    Track Statistics With YouTube Insight
  • 24. BEYOND KITTENSBUSINESSES ON YouTube
  • 25. CONTENT EXAMPLES
    Build Your BrandRather than selling individual products, focus on building trust.
    Product PromotionHighlight a specific product or service.
    Getting to Know YouGo behind the scenes of your retail store, offices, or factory.
    DemoShow your product in action, or give specifics on how to use your product.
    InstructionalShow your viewers how to do something. Build Your Expert Status.
  • 26. BUILD YOUR BRANDDOMINO’S
    801,541 views
  • 27. DOMINO’S
    Re-Building Their Brand
    They Were Brutally Honest
    Involved Us In Their Story
    The Documentary Style Fit The Story
    Longer Format Than A Commercial
  • 28. PRODUCT PROMOTIONOLD SPICE
    32,236,116 views
  • 29. PRODUCT PROMOTIONOLD SPICE – LIVE RESPONSE
    329,536 views
  • 30. OLD SPICE
    Started as a Traditional Commercial
    Extremely Creative & Well Crafted
    Reinforces Brand
    Embraced Unique Aspect of Online Video With 24hr Marathon of Live Responses
  • 31. GETTING TO KNOW YOUBENSONS FOR BEDS
    1,018,437 views
  • 32. BENSONS FOR BEDS
    Simple Concept
    Budget Friendly
    Got Employees Involved
    Showed A CleanWarehouse & Fun Culture
    Set A World Record!
  • 33. DEMONSTRATIONBLEND-TEC
    9,811,195views
  • 34. BLEND-TEC
    Simple & Fun Concept
    Shows Clear Advantages of Product
    Consistent & New Content
    Interactive By Taking Viewers Requests
  • 35. INSTRUCTIONALLOWE’S – INSTALLING A FAUCET
    90,826views
  • 36. LOWE’S
    Easy To Produce
    Budget Friendly
    Freely Shares Knowledge
    Builds Trust
  • 37. WHAT CANWE LEARN FROM THEM?
    Be Unique
    Be Yourself
    Focus on Building Trust
    Creativity is Rewarded
    Engage Your Audience
    Cross Promote With Social, Web,& Traditional Marketing
    Tag Your Videos with Keywords
  • 38. “GOING VIRAL”
    Going Viral is a phenomenon where a video is being shared and forwarded at an extremely fast exponential rate.
    A social landslide started by one small rock.
  • 39. “GOING VIRAL”
    You Can Design For Viral Growth(The basics are similar to what we’ve covered but with these focuses)
    Really Know Your Audience
    Be Funny or Quirky, Take Risks
    It Should Not Look Like an Ad
    Keep It Short
    Design For Responses / Remixing
    BUT…
  • 40. “GOING VIRAL”
    IS NOT RIGHT FOR EVERYONE
    And is not always a good thing, embarrassing videos can go viral as well.
    Remember True Viral Videos are rare…and Designed Viral Videos are evenmore rare
  • 41. YOUR TURNBRAINSTORMING
  • 42. LET’S ANSWER THESE KEY QUESTIONS:
    Who Is My Audience?
    What Is My Unique Story?
    How Can I Best Tell My Story, Right Now?
  • 43. CONTENT EXAMPLES
    Build Your BrandRather than selling individual products, focus on building trust.
    Product PromotionHighlight a specific product or service.
    Getting to Know YouGo behind the scenes of your retail store, offices, or factory.
    DemoShow your product in action, or give specifics on how to use your product.
    InstructionalShow your viewers how to do something. Build Your Expert Status.
  • 44. QUESTIONS?
  • 45. GET STARTED
    Setup Your Account
    Customize Your Channel
    Develop Your Content
    Upload Your Videos
    Tag, Link, Embed & Cross Promote
    Interact Through Comments / Responses
    Track Statistics With YouTube Insight
  • 46. ADDITIONAL RESOURCES
    YouTube Helphttp://www.youtube.com/t/about_youtube
    Basic Getting Startedhttp://www.youtube.com/t/about_getting_started
    In Depth Guidehttp://www.youtube.com/t/about_essentials
  • 47. Branding – Design – Video - Web

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