Charlotte Hounds - Partnership Overview 2013-2014

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Charlotte Hounds - Partnership Overview 2013-2014

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Lacrosse is the fastest growing sport in America. The Charlotte Hounds burst onto the scene as an expansion team in 2012 and have quickly amassed a loyal following, healthy attendance and solid......

Lacrosse is the fastest growing sport in America. The Charlotte Hounds burst onto the scene as an expansion team in 2012 and have quickly amassed a loyal following, healthy attendance and solid media coverage. And the team is pretty good too. Let's discuss how we can partner for mutual benefit.

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  • 1. PROJECT DATE CLIENT 2013-2014 YOUR NAME HERE. CHARLOTTE HOUNDS PARTNERSHIP OVERVIEW
  • 2. YEAR IN PHOTOS KEY POINTS OF ACTIVATION - 2013
  • 3. FAN EXPERIENCE
  • 4. PERFORMANCE REGULAR SEASON: 7 WINS, 7 LOSSES IN 2ND YEAR, TEAM FINISHED 4TH IN STANDINGS AND QUALIFIED FOR MLL CHAMPIONSHIP WEEKEND. TEAM ADVANCED TO FINAL ONLY TO LOSE 10-9 TO THE DEFENDING CHAMPION CHESAPEAKE BAYHAWKS. POST SEASON: 1 WIN, 1 LOSS
  • 5. ATTENDANCE Average: 4,082 / Event (Note: Inclement Weather effected multiple events) 4/27 vs Denver 3,192 5/11 vs Rochester 3,101 6/8 vs Ohio 4,291 6/15 vs Boston 5,463 6/22 vs Chesapeake 3,330 7/13 MLL All-Star Game 6,184 7/20 vs New York 3,012 8/3 vs Hamilton 4,317
  • 6. TRAFFIC WWW.CHARLOTTEHOUNDS.COM 2013 JAN Uniques 5,623. Total 8,325 Avg Duration 01:49 New Visits 56.58% FEB Uniques 5,099. Total 7,376 Avg Duration 01:43 New Visits 56.89% MAR Uniques 7,817. Total 10,690 Avg Duration 01:47 New Visits 63.12% APR Uniques 12,548. Total 18,845 Avg Duration 02:23 New Visits 55.95% MAY Uniques 15,501 Total 22,384 Avg Duration 01:57 New Visits 55.12% JUN Uniques 17,539. Total 26,832 Avg Duration 02:07 New Visits 53.39% JUL Uniques 15,814. Total 23,422 Avg Duration 01:48 New Visits 54.86% AUG Uniques 14,932. Total 21,552 Avg Duration 01:41 New Visits 56.51%
  • 7. BE SOCIAL. AS OF AUGUST 2013 10,444 4,543 10,6836,270 #RELEASETHEHOUNDS
  • 8. C R E D I T U N I O N PARTNERS
  • 9. DATE TIME PROGRAM DETAILS Jan 21, 2013 12:00 - 2:00pm Bobcats Game MLK Game Jan 21, 2013 9:00 - 4:00pm Turn & Burn Shooting Clinic Feb 2, 2013 10:00 AM Cabarrus Clash Free Clinic Feb 2, 2013 1:00 PM High Point vs Delaware College Game Feb 3, 2013 11:30am - 2:30pm Fort Mill Meetings First Day/Parent Meetings Feb 7, 2013 8:00 - 9:30pm Stick With Us Parent Meeting Feb 9, 2013 9:00 - 11:00am Providence Day MS Clinic Feb 9, 2013 11:30 - 2:00pm BA/Mountain Island Clinic Free Clinic Feb 16, 2013 8:30am - 1:00pm Stick With Us HS Boys Feb 21, 2013 5:30 - 7:30pm Xtreme First Rec Day Feb 22, 2013 6:30 - 8:30pm Coxmill Elementary Family Night Feb 24, 2013 All Day Irmo Lacrosse Experience & Clinic Feb 25, 2013 4:30 - 5:00pm Providence HS Hounds Led Practice Feb 27, 2013 4:30 - 6:00pm Porter Ridge HS Hounds Led Practice Feb 28, 2013 4:30 - 8:00pm Myers Park at Lake Norman HS Games Feb 28, 2013 4:30 - 5:30pm Latin Boys Hounds Led Practice Mar 1, 2013 4:30 - 6:00pm Independence Hounds Led Practice Mar 2, 2013 9:30am - 1:00pm Stick with Us MS Tournament MS Tournament Mar 3, 2013 5:00 - 7:00pm Checkers Chubby's Bday Mar 7, 2013 9:55 - 10:10am Providence Day MS Assembly Mar 7, 2013 6:00 - 7:30pm Davidson Day at Christian HS Game Mar 8, 2013 Bobcats Rufus' Bday Mar 9, 2013 5:00 - 8:00pm Lake Norman at Providence HS Games Mar 10, 2013 5:30 - 7:30pm SCOG Men's League Mar 14, 2013 4:30 - 8:00pm Myers Park at Catholic HS Game Mar 16, 2013 1:30 - 4:00pm CYLA Intersquad Games COMMUNITY / EVENTS2013 CALENDAR
  • 10. Mar 20, 2013 4:00 and 7:00pm Queens Lax Doubleheader College Game Mar 21, 2013 9:00 - 10:00am Charlotte Fire Department Fire Safety Bowl Mar 30, 2013 7:00 PM Charlotte Lacrosse Club Benefit Apr 10, 2013 7:00 PM Providence at Hough HS Game Apr 11, 2013 7:30 - 9:00am Men's Shelter Breakfast Apr 12, 2013 5:00 PM Weddington at Marvin Ridge HS Game Apr 20, 2013 7:30 AM Charlotte Sports Foundation "Race to the Top" Apr 20, 2013 9:00-10:00am Myers Park Baptist Church Cardio Craze Apr 22, 2013 InReach Golf Tournament Apr 24, 2013 6:30 - 8:30pm Loeber/PDS Thank You Dinner Apr 25, 2013 12:00 - 1:00pm Lowe's Take Daughter/Son to Work Day Apr 25, 2013 11:00 - 1:30pm Moe's Apr 26, 2013 12:45 - 1:30pm PDS HS Lax Lunch&Learn Apr 26, 2013 4:30 - 8:30pm Providence Day LS Lax Night Apr 28, 2013 Walk to End Lupus Now May 4, 2013 3:00 - 5:00pm Levine Children's Hospital Neonatal Spring Fling May 10, 2013 11:15 - 12:15 KIPP May 11, 2013 Morning Turn and Burn Challenge Rec Tournament May 17, 2013 Evening Epicenter Live at Five May 18, 2013 5:45 - 10:00am Morrison YMCA Run! Ballantyne 5K, 10K & Fun Run May 18, 2013 11:00 - 1:00pm Birdsong Brewery Fundraiser May 18, 2013 9:30am - 1:00pm Rage by the River Tournament Youth Tournament May 21, 2013 6:30 - 8:30pm Lake Norman Fieldhouse Grand Opening May 30, 2013 Evening WWC Live at Five Jun 1, 2013 9:30am - 12pm Xcel 2 Fitness Big Event Jun 4, 2013 5:30-7:00 Junior Hounds Jun 4, 2013 12 - 1pm Barringer Academic Center Dance Team/Blue Jun 6, 2013 Evening Team 24/7 Practice Jun 7, 2013 Afternoon Providence Day Cool Kids Camp 6/8 - 6/9 All Day Stick With Us Charlotte Summer Classic Jun 11, 2013 5:30-7:00 Junior Hounds Jun 14, 2013 11:00 - 12:00pm CCDS Lacrosse Camp Jun 15, 2013 8:30 - 11:30am Fort Mill Catawba Classic Jun 18, 2013 12 -1pm Belk Scout Camp Hounds/lax and Scouts Jun 21, 2013 5:00 - 8:00pm Powerade State Games Opening Ceremonies Jun 22, 2013 10 - 11am Pet Food Drive 6/22 - 6/23 AM Warrior Southern Sizzle Jun 24, 2013 9:00am - 12:00pm All South Lacrosse Camp Jun 24, 2013 7:00 - 8:30pm Turn and Burn Challenge Cittadino Shooting Clinic Jun 25, 2013 10:00-11:00am 9-1-1 Heroes Ceremony Jun 27, 2013 Night Powerade State Games Showcase Jun 28, 2013 6:00 - 10:00pm Yelp Event
  • 11. Jul 11, 2013 9:30 - 12:30 Queens Univ. Lax Camp Jul 11, 2013 5:30 - 8:00pm 7th St Market July 13, 2013 All Day MLL Tournament All-Star Jul 18, 2013 5:00 - 9:00pm White Water Center Jul 23, 2013 6:00 - 10:00pm Special Olympics Special Olympics NA Jul 30, 2013 9:30 - 10:30am Chesterbrook Academy Aug 1, 2013 School Tools Kickoff Aug 7, 2013 Mountain Island Clinic Aug 24, 2013 Ortho Carolina Classic 10K Classic Sept 5, 2013 LCH: Seacrest Studios with Players Sept 7, 2013 10:00am - 2:00pm Alexander Youth Network Family Day Sept 7, 2013 3:00 - 7:00pm Crank It Lacrosse Clinic with Flanagan Sep 14, 2013 6:00 - 10:00pm JWU Wilcat Palooza Sep 21, 2013 6:30am-10:30am Levine Cancer Institute (Ovarian Cancer) Stiletto Sprint Sept 21, 2013 All Day Lake Norman Classic Tournament Sept 22, 2013 11:00am - 3:00pm 24/7 Lacrosse Youth Games Sep 28, 2013 10am-12pm Make A Wish Cornhole Tournament Sep 29, 2013 2:00 - 3:30pm Stanley County Clinic Sep 29, 2013 3pm BCC Rally Family & dog walk 5K BCC Rally Family & dog walk 5K Oct 5, 2013 All Day Trilogy: Carolina Masters Lacrosse Tournament Oct 11, 2013 Special Olympics Media Day Oct 12, 2013 All Day Fort Mill Lacrosse Club Van Lax Classic Tournament Oct 19, 2013 All Day 24/7 Lacrosse Fall Throwdown Tournament Oct 26, 2013 All Day South Charlotte Select Charlotte Fall Classic Nov 9, 2013 AM Make-A-Wish Foundation Walk for Wishes Nov 17, 2013 2:00 - 4:00pm Charlotte Epicenter Family Day Dec 14, 2013 8:00 AM Harris YMCA Krueger Reindeer Romp 5K & Kids Dash Jan 29, 2014 4:30-7:00PM Ronald McDonald House of Charlotte Meal Time: Dinner COMMUNITY EVENTS: 95 AREA OF FOCUS: RADIUS OF 110 MILES
  • 12. SUMMARYWHAT’S IN IT FOR YOU? LACROSSE IS THE FASTEST GROWING SPORT IN AMERICA. YOU CAN’T AFFORD TO WAIT. PARTNER WITH THE HOUNDS AND LET US GO TO WORK FOR YOU! BRAND VISIBILITY/ASSOCIATION HIGHLY VISIBLE SIGNAGE - REGULARLY APPEARS IN REGIONAL AND NATIONAL TV BROADCASTS DISPLAY SPACE AT ALL REGULAR SEASON HOME GAMES ON-FIELD PROMOTION/CONTEST PA ANNOUNCEMENT BRAND INTEGRATION ON CHARLOTTEHOUNDS.COM FAN INTERACTION ASSOCIATE WITH A DESIRABLE DEMOGRAPHIC DATA CAPTURE TRACKER - OUR SOUVENIR PROGRAM ADDITIONAL EXPOSURE SPECIAL OFFER/COUPON MEDIA - PRINT, RADIO, TV E-BLAST INCLUSION TO TEAM DATABASE TICKETS/HOSPITALITY DESIRABLE TIME OF YEAR HISTORIC VENUE INTIMATE SETTING CUSTOMER APPRECIATION EMPLOYEE REWARDS FAMILY FUN COMMUNITY MASCOT APPEARANCE(S) CROSS-PROMOTION OF EVENTS GRASSROOTS/FUN SOCIAL MEDIA FACEBOOK: ON-GOING MENTIONS AND SHARES TWITTER: FREQUENT MESSAGING AND RE-TWEETING OF YOUR INITIATIVES. BE SOCIAL AND JOIN THE CONVERSATION! DESIGNATIONS AND RIGHTS DESIGNATION AS “OFFICIAL PARTNER OF THE CHARLOTTE HOUNDS” CATEGORY EXCLUSIVITY AVAILABLE RIGHT TO USE TEAM LOGOS AND WORD MARKS IN LOCAL ADVERTISING AND MARKETING PIECES, SUBJECT TO APPROVAL. RIGHT TO USE IMAGES OF TEAM PLAYERS IN THE COURSE OF MAJOR LEAGUE LACROSSE ACTION, SUBJECT TO APPROVAL. THESE ARE JUST SOME KEY ASSETS. WE WANT TO CUSTOMIZE A PARTNERSHIP TO MEET YOUR NEEDS. LET’S DISCUSS... WADE LEAPHART CHARLOTTE HOUNDS 704.206.1516 WLEAPHART@CHARLOTTEHOUNDS.COM