Social Media Palooza
Your Presenter   Michael Wunsch   with special guest Emily Van Winkle
Today’s Agenda                       3   + The Evolving Media Landscape   + Social Media History   + Why Is Social Media I...
?                      ?       QUESTIONWhat is your current definition       of Social Media?            ?
The Evolving Media    Landscape
Integrated Digital Lifestyle       6       Today’s consumer is always on                        at work.
Integrated Digital Lifestyle      7       Today’s consumer is always on                       at home.
Integrated Digital Lifestyle        8       Today’s consumer is always on                      at leisure.
Today’s Consumer Has Changed (for good)
The Break Up   10
Social Media  History
?        QUESTIONWho is credited with being the first social networking site?   a) Friendster b) Facebook c) SixDegrees    ...
?        QUESTIONWho is credited with being the first social networking site?  a) Friendster b) Facebook c) SixDegrees     ...
The Evolution of Social Media                        14                                        2004   2005   20061995     ...
Who Dominates?
?        QUESTIONApproximately 5% of Twitter users  account for 75% of all activity             True / False             ?
?        QUESTIONApproximately 5% of Twitter users  account for 75% of all activity            True / False             ?
The Power of the People                                                             18                          3,279,102	...
What is Social Media Marketing?                    19   + A collective experience based on relevancy   + A digital experie...
The Era of Conversation and Consumer Control                  20Advantages:    + Personalizes the brand        + Shows the...
The Era of Conversation and Consumer Control                                21Disadvantages:    + Huge time investment    ...
The Era of Conversation and Consumer Control                         22     One of the dangers to the effective adoption o...
What Are The Possibilities?                23Three Main Forms of Social    + Sharing        + Del.icio.us, StumbleUpon, Mi...
?       QUESTIONMore than 70% of Facebook users are outside the United States.            True / False            ?
?       QUESTIONMore than 70% of Facebook users are outside the United States.           True / False            ?
?                      ?       QUESTION  What are the strengths andweaknesses of your organization?             ?
Why Is Social Media So      Important
The Power of the People                                                         28Social Media Stats    + 70% of consumers...
The Power of the People   2961% of Facebook’susers are middleaged and olderFemales 55 to 64years old are thefastest growin...
The Power of the People                                                     30Social Media Stats    + 62% say they value t...
A New Paradigm                  31   + Must be transparent   + Consumers will catch you   + Personas and real people
A New Paradigm for Advertising                  32   + Continuous effort / must have commitment   + Major investment in ti...
The Brand Importance                                                   33   + Your brand values are what your consumers sa...
The Brand Importance - Engagement                   34   + Brands must establish rules of engagement       + Do you correc...
?                      ?     QUESTIONWhat are your brand values?          ?
Social Media & SEO                     36   + Universal search   + Direct impact on search results   + Search trending mor...
The Good, The Bad, The   Downright Ugly
?          QUESTION   How many hours of video areuploaded to YouTube every minute?       a) 12 hours b) 24 hours c) 32 hou...
?           QUESTION   How many hours of video areuploaded to YouTube every minute?       a) 12 hours b) 24 hours c) 32 ho...
The Good: Dell – Zero to Hero   40
The Good: PostSecret   41
The Good: EA Joins Conversation   42
The Good:   (Twitter Response)   43
The Good: Starbucks   44
The Bad:   45
The Bad - Molson   46
The Bad – Chevy Video Contest   47
The State of the Blogosphere
?                      ?     QUESTIONWho are the most prominent bloggers in your industry?          ?
Should Our Brand Blog?                  50   + What is commitment level   + Set content calendar / mins.   + Strategy – on...
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Next Week’s Agenda                           56   + Educating Staff / The Commitment   + Social Response Matrix / How and ...
Questions?
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Social Media-Palooza (Part I), by LeapFrog Interactive

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This introduction to Social Media takes you on a journey from the start of social media through today, highlighting its importance and the evolving media landscape. We explore companies doing it the right way and visit some examples of social media gone wrong.

Presentation compiled and presented by Michael Wunsch, VP of Client Services, and Emily Van Winkle.

Published in: Technology, Business
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Social Media-Palooza (Part I), by LeapFrog Interactive

  1. 1. Social Media Palooza
  2. 2. Your Presenter Michael Wunsch with special guest Emily Van Winkle
  3. 3. Today’s Agenda 3 + The Evolving Media Landscape + Social Media History + Why Is Social Media Important + The Good, The Bad + The Blogosphere + Looking Ahead
  4. 4. ? ? QUESTIONWhat is your current definition of Social Media? ?
  5. 5. The Evolving Media Landscape
  6. 6. Integrated Digital Lifestyle 6 Today’s consumer is always on at work.
  7. 7. Integrated Digital Lifestyle 7 Today’s consumer is always on at home.
  8. 8. Integrated Digital Lifestyle 8 Today’s consumer is always on at leisure.
  9. 9. Today’s Consumer Has Changed (for good)
  10. 10. The Break Up 10
  11. 11. Social Media History
  12. 12. ? QUESTIONWho is credited with being the first social networking site? a) Friendster b) Facebook c) SixDegrees ?
  13. 13. ? QUESTIONWho is credited with being the first social networking site? a) Friendster b) Facebook c) SixDegrees ?
  14. 14. The Evolution of Social Media 14 2004 2005 20061995 2010 2003
  15. 15. Who Dominates?
  16. 16. ? QUESTIONApproximately 5% of Twitter users account for 75% of all activity True / False ?
  17. 17. ? QUESTIONApproximately 5% of Twitter users account for 75% of all activity True / False ?
  18. 18. The Power of the People 18 3,279,102  friends 620,359  friends 1,043,850  friends 218,172  friends 1,824  videos  uploaded   330  videos  uploaded   Channel  Views:   Channel  Views:   20,024,491 2,221,268   137,206  followers   4,848  Followers
  19. 19. What is Social Media Marketing? 19 + A collective experience based on relevancy + A digital experience with no boundaries + A loss of brand control – Gain of community + Participatory + Experiencing massive growth fueled by our need to interact + A new era of conversation and consumer control
  20. 20. The Era of Conversation and Consumer Control 20Advantages: + Personalizes the brand + Shows the culture of a company + Lower cost than traditional marketing and advertising + Helps accomplish branding goals + Extends the branding reach + Large Search Engine Optimization impact + Links, fresh content, more real estate
  21. 21. The Era of Conversation and Consumer Control 21Disadvantages: + Huge time investment + Once content is posted, it’s almost impossible to remove from the Internet + Example: Domino’s + No control of conversation, only influence
  22. 22. The Era of Conversation and Consumer Control 22 One of the dangers to the effective adoption of social media as a marketing strategy is the large percentage of those who consider themselves knowledgeable – but have no social media experience.
  23. 23. What Are The Possibilities? 23Three Main Forms of Social + Sharing + Del.icio.us, StumbleUpon, Mixx + Networking + Facebook, MySpace, Bebo + Publishing + Twitter, YouTube, Yelp
  24. 24. ? QUESTIONMore than 70% of Facebook users are outside the United States. True / False ?
  25. 25. ? QUESTIONMore than 70% of Facebook users are outside the United States. True / False ?
  26. 26. ? ? QUESTION What are the strengths andweaknesses of your organization? ?
  27. 27. Why Is Social Media So Important
  28. 28. The Power of the People 28Social Media Stats + 70% of consumers rely on various types of social media sites + Dell has attributed more an $6.5 million in revenue directly to Twitter + Best Buy has over 2,500 employees assisting customers via Twitter on the Twelpforce initiative with full ad support + Over 50% of the Fortune 500 maintain at least one active Twitter account + More than 50% of Twitter users report using for business purposes + Social media sites score significantly higher than company websites as the source of information most likely to influence their purchasing decisions
  29. 29. The Power of the People 2961% of Facebook’susers are middleaged and olderFemales 55 to 64years old are thefastest growingsegment onFacebook1 out of 8 couplesmarried in the USmet using socialmedia
  30. 30. The Power of the People 30Social Media Stats + 62% say they value the information received in their conversation more than information received from ads + 75% of survey respondents said they spend at least one hour a week on social networks, with almost 19% spending more than seven hours a week on those sites + Consumers, especially men, feel better about companies and their brands when they can interact with them through social media + 58% said if they tweet a poor customer service experience, they would like the company to respond
  31. 31. A New Paradigm 31 + Must be transparent + Consumers will catch you + Personas and real people
  32. 32. A New Paradigm for Advertising 32 + Continuous effort / must have commitment + Major investment in time + Very personal + The social community comes first
  33. 33. The Brand Importance 33 + Your brand values are what your consumers say or think they are + Your brand is evolving with or without you!!! + Your consumers are absolutely part of the conversation + As a brand, you can listen
  34. 34. The Brand Importance - Engagement 34 + Brands must establish rules of engagement + Do you correct errors + How do you provide support + Will you ask for consumer feedback + Are you prepared to reward good behavior + Know your landscape
  35. 35. ? ? QUESTIONWhat are your brand values? ?
  36. 36. Social Media & SEO 36 + Universal search + Direct impact on search results + Search trending more social + Real estate over position
  37. 37. The Good, The Bad, The Downright Ugly
  38. 38. ? QUESTION How many hours of video areuploaded to YouTube every minute? a) 12 hours b) 24 hours c) 32 hours ?
  39. 39. ? QUESTION How many hours of video areuploaded to YouTube every minute? a) 12 hours b) 24 hours c) 32 hours ?
  40. 40. The Good: Dell – Zero to Hero 40
  41. 41. The Good: PostSecret 41
  42. 42. The Good: EA Joins Conversation 42
  43. 43. The Good: (Twitter Response) 43
  44. 44. The Good: Starbucks 44
  45. 45. The Bad: 45
  46. 46. The Bad - Molson 46
  47. 47. The Bad – Chevy Video Contest 47
  48. 48. The State of the Blogosphere
  49. 49. ? ? QUESTIONWho are the most prominent bloggers in your industry? ?
  50. 50. Should Our Brand Blog? 50 + What is commitment level + Set content calendar / mins. + Strategy – one or many (purpose) + Not content for content’s sake
  51. 51. 51
  52. 52. 52
  53. 53. 53
  54. 54. 54
  55. 55. 55
  56. 56. Next Week’s Agenda 56 + Educating Staff / The Commitment + Social Response Matrix / How and When + PR Emergency Planning + What Platform for your Business + Measuring Success + Social Media Plan Creation
  57. 57. Questions?
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