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[object Object],[object Object],[object Object]
[object Object]
Speakers Rick Smith Director of National Accounts Emily Carroll Strategic Planning + Consumer Insights Suzanne Beane VP, Media + Strategy Emily Van Winkle Communications + PR
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
The Female Consumer 101 ,[object Object],[object Object],[object Object]
The Female Consumer 101 ,[object Object],91% new homes 66% personal computers 92% vacations 80% healthcare 65% new cars  89% bank accounts 93% food 93% OTC pharmaceuticals
Changing Marketing Dynamics ,[object Object],Before
Changing Marketing Dynamics ,[object Object],Today
Engagement: Where to start ,[object Object],[object Object],500 million users 75 million users 46 million users Email: 2 million Users Facebook: 359,114 Users Twitter: 25,000 Users 5 million plus moms 12 million plus email subscribers
Engagement: Where to start ,[object Object],Site registration form Facebook plug-in OpenID
Engagement: Where to start ,[object Object],Search ads
Engagement: Where to start ,[object Object],Extend reach with sign up ads ,[object Object],[object Object],[object Object]
Engagement: Where to start ,[object Object],Search Sign-up form Sign up ads falloff falloff
Engagement: Where to start ,[object Object],Transparency is key with sign up ads ,[object Object],[object Object],[object Object],[object Object]
Brands using sign up ads to engage women:
Engagement: Where to start ,[object Object],Source: Harris Interactive Survey September 2009 Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies? ,[object Object],[object Object]
[object Object]
How Women use Social Media ,[object Object],[object Object],Source:  The First Thing Young Women Do in the Morning: Check Facebook (STUDY)
How Women use Social Media ,[object Object],[object Object],[object Object],Sources:  Facebook Press Room. SFN report: Women 55 and older fastest-growing Facebook demographic. Study: Women use social media more.
How Women use Social Media ,[object Object],[object Object],[object Object],Sources:  Study: Women use social media more. Why Social Media Means Big Opportunities for Women.
Successful Campaigns
Successful Campaigns
[object Object]
Resources for Delivering Digital Campaigns + Know your audience + Understand their motivations + Be mindful of brand sentiment + Prepare to interact
Resources for Delivering Digital Campaigns + Fresh, more engaged consumer database + Deeper demographic/psychographic profile + Comprehensive snapshot of consumer engagement
Resources for Delivering Digital Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources for Delivering Digital Campaigns ,[object Object],[object Object],[object Object]
The Future of Digital Marketing ,[object Object],[object Object],Announcing a LBS any day  1 Million Users and Counting Tag your tweets with location Collect kickbucks for walking into your favorite stores Find the coolest parties – right now! Visit cool spots for virtual passport stamps
The Future of Digital Marketing ,[object Object],Over 1.2 billion mobile phones were sold last year, in the  United States. 16% of them were Smartphones.  By Christmas 2011, Nielsen estimates 1 in 2 Americans  will own a Smartphone.   Mobile 2011: According to a  Kony Solutions Study, 69% of  Fortune 500 companies will  launch mobile solutions over  the next year.  Additionally, a Deloitte study  found 21% of consumers claim  they’ve used web-enabled  Mobile phones during their  shopping process.
The Future of Digital Marketing ,[object Object],[object Object],[object Object],HootSuite manages  Twitter, LinkedIn, Facebook and Ping.fm
The Future of Digital Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Maury Hill, LeapFrog Interactive Vice President, Business Development [email_address] 502-212-1360 Rick Smith, Pontiflex, Inc. Director, National Accounts, Pontiflex [email_address] 718-801-8505

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Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive

  • 1.
  • 2.
  • 3. Speakers Rick Smith Director of National Accounts Emily Carroll Strategic Planning + Consumer Insights Suzanne Beane VP, Media + Strategy Emily Van Winkle Communications + PR
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Brands using sign up ads to engage women:
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 24.
  • 25. Resources for Delivering Digital Campaigns + Know your audience + Understand their motivations + Be mindful of brand sentiment + Prepare to interact
  • 26. Resources for Delivering Digital Campaigns + Fresh, more engaged consumer database + Deeper demographic/psychographic profile + Comprehensive snapshot of consumer engagement
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.

Editor's Notes

  1. Starting conversations, building trust, talking on 1:1 level, relevance