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Online Reputation Management by Leapdog
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Online Reputation Management by Leapdog

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Your online reputation is either losing you tons of potential customers or you are blowing away the competition by paying attention and getting good reviews from happy customers. Over 70% of people …

Your online reputation is either losing you tons of potential customers or you are blowing away the competition by paying attention and getting good reviews from happy customers. Over 70% of people searching online for local businesses rely on online reviews to decide who will earn their business. Take control of your rep!

Published in: Technology, Business

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  • http://www.marketingcharts.com/direct/online-research-takes-up-large-portion-of-shopping-time-19002/etailing-importance-of-online-research-to-shopping-sept111gif/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
  • Transcript

    • 1. Do You Know What People Are Saying About Your Business Online?
    • 2. Wikipedia Definition of Online Reputation ManagementOnline reputation management (or monitoring) is thepractice of monitoring the Internet reputation of aperson, brand or business, with the goal of suppressingnegative mentions entirely, or pushing them lower onsearch engine results pages to decrease their visibility.
    • 3. The 2011 “Social Shopping Study” indicates that50% of consumers spend 75% or more of their total shopping time conducting online product research? 70% of Consumers Trust Other Consumer Opinions that are Posted Online
    • 4. Your Prospects Are Online Your Competitors Are Online Your Customers Are Online… That Includes Your UNHAPPY Customers
    • 5. Before the Internet, Businesses Controlled Their Messagesvia One-way Communication ChannelsThanks to the Internet, EVERYONE Controls the Message viaBlogs, Social Media, and Customer Reviews
    • 6. Bad CustomerBad Customer Unresolved Customer Unresolved Customer Bad Reputation Bad Reputation Experience Experience Issues Issues
    • 7.  Could Lose Existing Customers Difficulty Getting New Customers Business Can Suffer Financial Loss
    • 8.  Retain Existing Customers Easier to Get New Customers Maintain a Positive Brand Image
    • 9. 1. Be PROACTIVE instead of REACTIVE2. Monitor Online Conversations About Your Business3. Respond and Interact with Consumers Online4. Create and Distribute POSITIVE Content Regularly
    • 10.  Actively Seek Reviews from Satisfied Customers • Boost Conversions • Provide Feedback about Your Product or Service • Consumers TRUST and EXPECT Online Reviews
    • 11.  Offer an Incentive in Exchange for Reviews • Coupons, Discounts, Free Samples, etc. Ask Customers to Review Products by Placing a Calls to Action on Your Product Pages Send Customers to Your Business Listings on Google Places, Yelp, CitySearch, and Others Link Your Business Listing Profiles to Your Website
    • 12.  Flood the First Page of the Search Engines with Positive, Branded Content • Well-Ranked Website • On-Going Search Engine Optimization (SEO) • Articles, Videos, Press Releases, Photos, etc. • Tips, Tools, Helpful Tutorials, and Other Useful content
    • 13. Find Out What People Are Saying About Your BusinessDo a Google Search for Your Business Name… What Comes Up?Check Articles, Blogs, Forums, and Customer Review SitesFrequently Check Your Own Blog / Website for CommentsPay Close Attention to the Social Network Sites
    • 14.  Listen to What People are Saying Respond to Both Positive and Negative Comments Be Respectful and Display a Helpful, Friendly Demeanor Always Quickly Offer a Solution any Problems
    • 15.  Builds Relationships Allows You to Actively Manage and Control Your Brand Shows that You Care Allows Other People to See Your Point of View
    • 16. Already Have Some Negative Online Comments and Reviews?Make Brand Optimization Your Main FocusUse SEO to Drive Down the NegativityCreate and Submit Press Releases, Articles, and VideosCreate a Blog and Submit Fresh, Unique Content RegularlyEngage in Social Media and Build a Loyal Following
    • 17.  Ask for Negative Reviews to be Removed Don’t Ignore Your Unhappy Customers • Promptly Address Issues Know When to Walk Away  Don’t Argue with Customers  Can’t Please Everyone
    • 18. THANK YOU For Viewing Our Online Reputation Management Presentation!If You Would Like More Information About Online Reputation Management, Contact Us Today. Erick Kirks Leapdog Marketing Inc. 919.368.0366 erick@leapdogmarketing.com www.leapdogmarketing.com