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How to launch a product in an old organisation, using Lean | Filip Persson | LTG-20
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How to launch a product in an old organisation, using Lean | Filip Persson | LTG-20

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Presentation held at Lean Tribe Gathering 20 in Malmö may 6 2014. …

Presentation held at Lean Tribe Gathering 20 in Malmö may 6 2014.
Read more about Lean Tribe here: http://leantribe.org

Published in: Engineering, Technology, Business

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  • 1. Filip Persson Product Manager, Lundalogik AB HOW TO LAUNCH A PRODUCT 
 IN AN OLD
 ORGANISATION, USING LEAN
  • 2. ! A SUCCESS 20-YEARS
 IN THE MAKING
  • 3. IT’S LIKE SALES… …MEETS SPOTIFY
  • 4. AVOIDING FAILURE
  • 5. TESTINGTHE THEORIES
  • 6. VALIDATED
 LEARNING
 IS THE
 KEY METRIC
 OF SUCCESS* 1 *The Lean Startup, Eric Ries
  • 7. ORGANIZE INNOVATION
 DIFFERENTLY FROM PRODUCTION* 2 *Innovators Dilema, Clayton M. Christensen
  • 8. KNOW
 WHO KNOW WHO
 YOU ARE
 SELLING TO* 3 *Crossing the Chasm, Geoffrey A. Moore
  • 9. PROJECT X
  • 10. PROJECT X Can you persuade other companies to follow suit?
 It is virtually impossible. They all look at me as if I'm crazy. [...] It's been in Harvard Business Review. They've seen it. ” ” P&G’s Claudia Kotchka in Fast Company
  • 11. Filip Persson Product Manager, Lundalogik AB projectx.lundalogik.se