How Agile Coaches
Help Us Win
The Agile Coach Role @ Spotify
Brendan Marsh

November 27, 2013
Inspiration for this talk
What is an agile coach
at Spotify?

What do
they do?

3

Why do we believe they
help us win?
4

24M active users.
6M paying subscribers.
20M songs.
Growing fast
30

3 years ago
Growing fast
Tribes
10

100

Provide fast and
reliable access to all
the world's music

250

30

Chapter

Chapter

Chapter...
How do we scale?

7
Squad

•
Self-organizing
•
• Cross-functional
• 5-7 engineers, less than 10
Autonomous
•
“Feel like a mini-startup”

C
P
Provide fast and
reliable access to all
the world's music

Tribes
Chapter

Chapter

Chapter

Enable high product
developme...
Squads
Scope of the Agile Coach
Individuals

Squads
Agile Coaches

Tribes
12

The agile coach
Our primary goal:
High performing
teams and a high
performing
organization
Motivated people...

building valuable,
quality products...

...fast!
How do we help them
reach high performance?
November 27, 2013
16

By going
above and beyond
the call of an
Agile Practitioner
Sprints
Scrum

XP

Planning Poker

User stories

We definitely do the basics...
Stand ups

Demos

Story Points

Kanban

Re...
Agile - Lean
Practitioner

Lyssa Adkins - The Agile Coaching Competency Framework
Teaching
Mentoring

Lyssa Adkins - The Agile Coaching Competency Framework

Agile - Lean
Practitioner

Coaching
Facilitati...
Teaching

Agile - Lean
Practitioner

Mentoring
Technical
Mastery
Lyssa Adkins - The Agile Coaching Competency Framework

C...
21

Some recent examples
of this in practice
1 on 1 coaching
- Team members
- Product owners
- Chapter leads
- Senior management

Coaching
Squad coaching

Agile - Lean
Practitioner
Teaching
Mentoring

Coaching
Facilitating

- During standups
- Retrospectives
- ...
Agile - Lean
Practitioner

Team offsite
- Full day(s) offsite
- Team building
- Problem Solving

Teaching
Facilitating
TDD/XP workshop
- 2 day workshop
- Facilitated by coach and CL
- Focus on engineering skills

Agile - Lean
Practitioner
Te...
Agile - Lean
Practitioner

PO book club
- Series of lunch and learns
- Challenges POs
- What is the impact of planned work...
27

Putting it all
together
Section name

How do WE grow?
•Conferences / Meetups
•Training / Workshop
•Thought Leader Talks
•Mentoring
•Pairing
•Agile...
Section name

Recap
First level text
• Second level
– Third level
– Fourth level

Recap

30
Brendan Marsh
Agile coach
brendanm@spotify.com
@brendanmarsh
brendanmarsh.com
How agile coaches help us win | Brendan Marsh | LTG-18
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Presentation given at Lean Tribe Gathering in Stockholm dec 10 2013.

Published in: Business, Technology

How agile coaches help us win | Brendan Marsh | LTG-18

  1. 1. How Agile Coaches Help Us Win The Agile Coach Role @ Spotify Brendan Marsh November 27, 2013
  2. 2. Inspiration for this talk
  3. 3. What is an agile coach at Spotify? What do they do? 3 Why do we believe they help us win?
  4. 4. 4 24M active users. 6M paying subscribers. 20M songs.
  5. 5. Growing fast 30 3 years ago
  6. 6. Growing fast Tribes 10 100 Provide fast and reliable access to all the world's music 250 30 Chapter Chapter Chapter Enable high product development speed while maintaining a highly available service Chapter P P P P Squad Squad Squad Squad P P P P Squad Squad Squad Squad Now
  7. 7. How do we scale? 7
  8. 8. Squad • Self-organizing • • Cross-functional • 5-7 engineers, less than 10 Autonomous • “Feel like a mini-startup” C P
  9. 9. Provide fast and reliable access to all the world's music Tribes Chapter Chapter Chapter Enable high product development speed while maintaining a highly available service Chapter P P P P Squad Squad Squad Squad P P P P Squad Squad Squad Squad
  10. 10. Squads
  11. 11. Scope of the Agile Coach Individuals Squads Agile Coaches Tribes
  12. 12. 12 The agile coach
  13. 13. Our primary goal: High performing teams and a high performing organization
  14. 14. Motivated people... building valuable, quality products... ...fast!
  15. 15. How do we help them reach high performance? November 27, 2013
  16. 16. 16 By going above and beyond the call of an Agile Practitioner
  17. 17. Sprints Scrum XP Planning Poker User stories We definitely do the basics... Stand ups Demos Story Points Kanban Retrospectives November 27, 2013
  18. 18. Agile - Lean Practitioner Lyssa Adkins - The Agile Coaching Competency Framework
  19. 19. Teaching Mentoring Lyssa Adkins - The Agile Coaching Competency Framework Agile - Lean Practitioner Coaching Facilitating
  20. 20. Teaching Agile - Lean Practitioner Mentoring Technical Mastery Lyssa Adkins - The Agile Coaching Competency Framework Coaching Facilitating Business Mastery Transformational Mastery
  21. 21. 21 Some recent examples of this in practice
  22. 22. 1 on 1 coaching - Team members - Product owners - Chapter leads - Senior management Coaching
  23. 23. Squad coaching Agile - Lean Practitioner Teaching Mentoring Coaching Facilitating - During standups - Retrospectives - Planning meetings - We’re part of the team Technical Mastery Business Mastery Transformational Mastery
  24. 24. Agile - Lean Practitioner Team offsite - Full day(s) offsite - Team building - Problem Solving Teaching Facilitating
  25. 25. TDD/XP workshop - 2 day workshop - Facilitated by coach and CL - Focus on engineering skills Agile - Lean Practitioner Teaching Facilitating Technical Mastery
  26. 26. Agile - Lean Practitioner PO book club - Series of lunch and learns - Challenges POs - What is the impact of planned work? Teaching Facilitating Business Mastery
  27. 27. 27 Putting it all together
  28. 28. Section name How do WE grow? •Conferences / Meetups •Training / Workshop •Thought Leader Talks •Mentoring •Pairing •Agile Practices Sharing •Lean coffee •Unconference 29
  29. 29. Section name Recap First level text • Second level – Third level – Fourth level Recap 30
  30. 30. Brendan Marsh Agile coach brendanm@spotify.com @brendanmarsh brendanmarsh.com
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