7 Useful Tools for the Lean product Manager | Erik Bjernulf | LTG-21

920 views
706 views

Published on

Presentation held at Lean Tribe Gathering 21 in Stockholm May 13 2014. Read more about Lean Tribe here: http://leantribe.org

Published in: Engineering, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
920
On SlideShare
0
From Embeds
0
Number of Embeds
206
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

7 Useful Tools for the Lean product Manager | Erik Bjernulf | LTG-21

  1. 1. agile product management 7 Useful Tools for the Lean product manager Erik Bjernulf Kista 2014-05-13
  2. 2.  High Tech Product Management professional  Business and R&D management positions at Ericsson, Infineon and startups  Partner and product planning specialist at Tolpagorni  Interim SPM  Member of ISPMA Syllabus Group (Certified SPM) Erik Bjernulf
  3. 3. www.tolpagorni.com
  4. 4. What we do Training • Open • On Site • Conferences Consulting • Product Planning • Product Marketing • Product Strategy • PM Assessment • Interim PM since 2010
  5. 5. © TOLPAGORNI product management 2014 Product Management OPPORTUNITY SPACE SOLUTION SPACE
  6. 6. © TOLPAGORNI product management 2014 7 PM Tools #1 Personas #2 The Value Canvas #3 RAM #4 Value Mapping #5 The Product Brochure #6 The Pie Chart #7 API UX
  7. 7. © TOLPAGORNI product management 2014 #1 Personas  Key strategic asset  Use for market insight  Writing requirements  Prioritization  Define test cases  User documentation  Product marketing  Continuous use!!!
  8. 8. © TOLPAGORNI product management 2014 #2 The Value Canvas OUTCOME - Andreas will be able to xxx PAIN - Andreas has a daily problem doing xxxx GAIN - Andreas can improve his work efficiency by xxx PAIN RELIEVER - Feature GAIN CREATOR - Feature PRODUCTS - Functions Persona: Andreas Developer
  9. 9. © TOLPAGORNI product management 2014 #3 RAM Requirements Abstraction Model Support multiple languages Usability internationally Change language during operation Add new language Why? How? Product Level (Goal) Feature Level (“Supports”) Function Level (functions/action) Inventor: Gorschek, BTH
  10. 10. © TOLPAGORNI product management 2014 #3 RAM Requirements Abstraction Model Support multiple languages Usability internationally Change language during operation Add new language Pictograms Product Strategies Corporate Strategies Align? Why? How? Product Level (Goal) Feature Level (“Supports”) Function Level (functions/action) Component Level (Implementation) Inventor: Gorschek, BTH
  11. 11. © TOLPAGORNI product management 2014 #4 Value Mapping
  12. 12. © TOLPAGORNI product management 2014 #4 Value Mapping THE requirements conference coming to Sweden !!!
  13. 13. © TOLPAGORNI product management 2014 #5 The product brochure Create a product story!
  14. 14. © TOLPAGORNI product management 2014 #6 The Pie Chart Effort Prioritization Maintenance New features New products New customers
  15. 15. © TOLPAGORNI product management 2014 #7 The API UX UX for the B2B Customer!
  16. 16. © TOLPAGORNI product management 2014 #7 The API UX UX for the B2B Customer!
  17. 17. © TOLPAGORNI product management 2014 Open Space: Tools! #1 Personas #2 The Value Canvas #3 RAM #4 Value Mapping #5 The Product Brochure #6 The Pie Chart #7 API UX

×