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リーンスタートアップの14知識エリア Meetup 20110725
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リーンスタートアップの14知識エリア Meetup 20110725

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  • 1. Lean Startup 14 Lean Startup Japan
  • 2. Scale! from“Running Lean” by Ash Maurya
  • 3. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 4. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 5. 1.
  • 6. 1.Startup Lessons Learned (http://www.startuplessonslearned.com/)Steve Blank (http://steveblank.com/)Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  • 7. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 8. 2.
  • 9. 2. Ash Maurya Problem/Solution Fit Product/Launch Fit Product/Market Fit“Running Lean” Ash MauryaStartup Lessons Learned (http://www.startuplessonslearned.com/)Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  • 10. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 11. 3.
  • 12. 3.Startup Lessons Learned (http://www.startuplessonslearned.com/)Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1) ※
  • 13. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 14. 4.
  • 15. 4. STP“Running Lean” Ash MauryaLean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  • 16. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 17. 5.
  • 18. 5. STP“Running Lean” Ash MauryaLean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  • 19. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 20. 6.
  • 21. 6.
  • 22. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 23. 7. facebook twitter etc...
  • 24. 7. facebook twitter etc... Running Lean Ash Maurya37 signals http://37signals.com/svn SEO
  • 25. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 26. 8.MVP
  • 27. 8.MVP 1.0 Minimum Viable Product (MVP) Running Lean Ash MauryaLean Startup Japan http://leanstartupjapan.org MVP
  • 28. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 29. 9.UVP
  • 30. 9.UVP Unique Value Proposition(UVP) Running Lean Ash MauryaLean Startup Japan http://leanstartupjapan.org
  • 31. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 32. 10.
  • 33. 10. α Running Lean Ash MauryaPirate Startup Metrics (AARRR) Dave Maccluremarketwire Listen/Plan/Create/Share/Engage/Analyze AIDMA, AISAS ”Pivot” UVP “Pivot”
  • 34. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 35. 11.
  • 36. 11. ”Pivot” Running Lean Ash MauryaPirate Startup Metrics (AARRR) Dave Macclure ”Pivot” “Pivot”
  • 37. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 38. 12.
  • 39. 12. Running Lean Ash Maurya 80/20Social Change http://kuranuki.sonicgarden.jp/ ”Pivot” scale
  • 40. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 41. 13.
  • 42. 13. Bootstraping Running Lean Ash MauryaPaul Greham Blog http://www.paulgraham.com/ramenprofitable.html ”Pivot” scale
  • 43. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 44. 14.”How to Pivot”
  • 45. 14.”How to Pivot”Pivot 1. 2. 3. 4. 5.
  • 46. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  • 47. by Steve Blank
  • 48. “Lean Startup Japan” All Rights Reserved “Lean Startup Japan”