リーンスタートアップの14知識エリア Meetup 20110725

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リーンスタートアップの14知識エリア Meetup 20110725

  1. 1. Lean Startup 14 Lean Startup Japan
  2. 2. Scale! from“Running Lean” by Ash Maurya
  3. 3. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  4. 4. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  5. 5. 1.
  6. 6. 1.Startup Lessons Learned (http://www.startuplessonslearned.com/)Steve Blank (http://steveblank.com/)Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  7. 7. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  8. 8. 2.
  9. 9. 2. Ash Maurya Problem/Solution Fit Product/Launch Fit Product/Market Fit“Running Lean” Ash MauryaStartup Lessons Learned (http://www.startuplessonslearned.com/)Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  10. 10. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  11. 11. 3.
  12. 12. 3.Startup Lessons Learned (http://www.startuplessonslearned.com/)Lean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1) ※
  13. 13. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  14. 14. 4.
  15. 15. 4. STP“Running Lean” Ash MauryaLean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  16. 16. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  17. 17. 5.
  18. 18. 5. STP“Running Lean” Ash MauryaLean Startup Circle http://groups.google.com/group/lean-startup-circle?pli=1)Lean Startup Japan (http://leanstartupjapan.org)
  19. 19. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  20. 20. 6.
  21. 21. 6.
  22. 22. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  23. 23. 7. facebook twitter etc...
  24. 24. 7. facebook twitter etc... Running Lean Ash Maurya37 signals http://37signals.com/svn SEO
  25. 25. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  26. 26. 8.MVP
  27. 27. 8.MVP 1.0 Minimum Viable Product (MVP) Running Lean Ash MauryaLean Startup Japan http://leanstartupjapan.org MVP
  28. 28. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  29. 29. 9.UVP
  30. 30. 9.UVP Unique Value Proposition(UVP) Running Lean Ash MauryaLean Startup Japan http://leanstartupjapan.org
  31. 31. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  32. 32. 10.
  33. 33. 10. α Running Lean Ash MauryaPirate Startup Metrics (AARRR) Dave Maccluremarketwire Listen/Plan/Create/Share/Engage/Analyze AIDMA, AISAS ”Pivot” UVP “Pivot”
  34. 34. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  35. 35. 11.
  36. 36. 11. ”Pivot” Running Lean Ash MauryaPirate Startup Metrics (AARRR) Dave Macclure ”Pivot” “Pivot”
  37. 37. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  38. 38. 12.
  39. 39. 12. Running Lean Ash Maurya 80/20Social Change http://kuranuki.sonicgarden.jp/ ”Pivot” scale
  40. 40. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  41. 41. 13.
  42. 42. 13. Bootstraping Running Lean Ash MauryaPaul Greham Blog http://www.paulgraham.com/ramenprofitable.html ”Pivot” scale
  43. 43. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  44. 44. 14.”How to Pivot”
  45. 45. 14.”How to Pivot”Pivot 1. 2. 3. 4. 5.
  46. 46. Scale!!How to “Pivot” .... Pirate Startup Metrics (AARRR), AIDMA, AISAS.... MVP UVP (A/B test) facebook twitter etc... etc...
  47. 47. by Steve Blank
  48. 48. “Lean Startup Japan” All Rights Reserved “Lean Startup Japan”
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