Lean Startup Circle: Sean Ellis Teaches the Keys to Explosive Startup Growth
Upcoming SlideShare
Loading in...5
×
 

Lean Startup Circle: Sean Ellis Teaches the Keys to Explosive Startup Growth

on

  • 12,187 views

Sean Ellis has helped companies like Dropbox, EventBrite and Xobni grow explosively. His expertise was also essential in guiding Uproar and LogMeIn to IPO. Learn how he did it.

Sean Ellis has helped companies like Dropbox, EventBrite and Xobni grow explosively. His expertise was also essential in guiding Uproar and LogMeIn to IPO. Learn how he did it.

Statistics

Views

Total Views
12,187
Slideshare-icon Views on SlideShare
11,216
Embed Views
971

Actions

Likes
50
Downloads
442
Comments
3

25 Embeds 971

http://blog.leanstartupcircle.com 647
http://sprmario.posterous.com 63
http://www.startatgo.com 44
http://internetmarketing-readme.pricemaniacs.com 32
http://www.slideshare.net 31
http://www.meetup.com 30
http://www.startupmarketing.com.au 29
http://bernardmoon.blogspot.com 19
http://posterous.com 14
http://www.fusebox24.co.uk 12
http://174.120.168.226 11
http://sprmario.tumblr.com 11
http://leanstartupcircle.posterous.com 7
https://test.highqsolutions.com 5
http://drizzlin.com 3
http://internetmarketing-readme.blogspot.com 3
https://posterous.com 2
url_unknown 1
http://bernardmoon.blogspot.it 1
http://perevod.yandex.net 1
http://localhost:49265 1
http://www.iweb34.com 1
https://office.highqsolutions.com 1
http://lanyrd.com 1
http://feeds.feedburner.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

13 of 3 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Lean Startup Circle: Sean Ellis Teaches the Keys to Explosive Startup Growth Lean Startup Circle: Sean Ellis Teaches the Keys to Explosive Startup Growth Presentation Transcript

    • Lean Startup Marketing
      Channeling Resources to Create a Fast Growing Startup
      Sean Ellis
      Lean Startup Circle
      March 24, 2010
    • Cross startup learning…
      for betterment of all startups
      Led by entrepreneurs
      • Steve Blank
      • Dave McClure
      • Eric Ries
      • Everyone here
      2
      startup-marketing.com
    • My Lean Experience
      Collective experience outweighs mine
      Steve Blank recommended “lean” preso
      Then couple Eric Ries posts/presentations
      Limited time to participate in lean revolution
      But 15 years of “lean-ish” principles
      3
      startup-marketing.com
    • Objectives for Today’s Meeting
      Share insights for growing a valuable startup
      Fresh look at my approach growing startups using lean startup principles
      Work together to evolve our understanding of startup growth
      4
      startup-marketing.com
    • What are the Lean Startup Principles?
      Low burn by design (no scaling until revenue)
      Learn fast (fail fast)
      Rapid hypothesis testing about market, pricing, customers (customers & markets unknown)
      Metrics, iteration…
      Agile development
      What else?
      5
      startup-marketing.com
    • “Lean-ish” Marketing = Back-to-Back IPOs
      First Startup (1996 launch)
      Lead online game category
      Get users at cost lower than user value (ARPU)
      Minimize waste via sophisticated metrics
      Second Startup (2003 launch)
      Added qualitative research and funnel optimization
      6
      startup-marketing.com
    • Goal: Build Sustainable Valuable Company
      7
      startup-marketing.com
    • Low value startups:
      Scaling or cost-effective marketing
      Valuable startups:
      Scaling cost-effective marketing
      8
      startup-marketing.com
    • Valuable Company Starts with Value
      Product/market fit = product is “must have” (value)
      Become a “must have” with customer development
      Validate “value” assumptions early (who needs/why?)
      Get users on first release ASAP
      Find “must have” users/use cases (facts outside building)
      Pivot if necessary to create value
      9
      startup-marketing.com
    • Getting to Scalable Cost-Effective Marketing
      10
      startup-marketing.com
    • Pyramid through Lean Startup Lens
      Waste – Eliminate wasted time, money, effort…
      Focus – Channel resources to create value
      Speed - Get to next level as quickly as possible
      Learn – Hypothesize, test, refine
      11
      startup-marketing.com
    • Survey User Perceived Value
      Free template at Survey.io
      12
      startup-marketing.com
    • Key “Value” Question
      “How would you feel if you could no longer use Product?”
      13
      startup-marketing.com
    • Start Transition to Growth
      14
      startup-marketing.com
    • Better conversion efficiency
      Improves range & scalability of viable channels
      15
      startup-marketing.com
    • Race to Scale – Key Projects
      Positioning - based on perceived value
      Right metrics - to channel resources
      Optimize conversions - LP & funnel
      Viable economics – monetize user value
      Scalable growth strategy - who/intent?
      What else?
      16
      startup-marketing.com
    • Optimize Landing Pages & Full Funnel
      Home Page
      200,000
      100000
      50%
      Signup
      50000
      100,000
      12.5&
      12.5%
      Path 2
      Path 1
      25000
      X000
      25000
      X%
      Path 1 (step 2)
      X000
      X00
      X%
      X%
      X%
      X%
      Paid
      Paid
      Free
      Free
      X000
      X00
      X00
      X000
      17
      startup-marketing.com
    • Scalable Growth Now Possible
      18
      startup-marketing.com
    • Test from Free to Paid Channels
      19
      startup-marketing.com
    • Driving/Managing Growth
      Budget to maximize positive ROI spend
      20
      startup-marketing.com
    • Valuable Company
      Some loss of control is good
      Understand via triangulation
      Origin tracking
      Trend correlation
      Surveys
      Feed the beast
      21
      startup-marketing.com
    • Channel Your Resources to Climb the Pyramid
      Scale
      Optimize
      Economics
      Positioning
      Product/Market Fit (Value)
      Twitter: @seanellis
      Blog: startup-marketing.com