What is the Lean Startup? (and why should I care?) Hank Horkoff Barcamp Shanghai June 12, 2010
“ Part or all of Plan A is wrong” Source: Getting to Plan B, Komisar and Mullins
What is the Lean Startup? <ul><li>The Lean Startup is the  disciplined   approach to imagining, designing and building new...
Stages of a Lean Startup The  Search  for a Business The  Growth  of a Business 中国精实创新网   http://leanstartupchina.com Cust...
Goal: Minimize time through the loop Ideas Code Data Build Measure Learn
The Customer Discovery Process Source: Ash Maurya, Practice Trumps Theory
Goals of Customer Discovery <ul><li>Think through you idea & assumptions </li></ul><ul><li>Whose problem are you solving? ...
Links: http://leanstartupchina.com  ( 中文 ) http://steveblank.com  http://startuplessonslearned.com http://ashmaurya.com
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Lean startup-barcamp-shanghai 2

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  • How many people have an engineering background? How many people currently have a web or mobile startup? Did you write a business plan for it?
  • There are 2 results: Either your fail, or End up wasting time, money and effort
  • Where did the lean startup originate?
  • Lean startup-barcamp-shanghai 2

    1. 1. What is the Lean Startup? (and why should I care?) Hank Horkoff Barcamp Shanghai June 12, 2010
    2. 2. “ Part or all of Plan A is wrong” Source: Getting to Plan B, Komisar and Mullins
    3. 3. What is the Lean Startup? <ul><li>The Lean Startup is the disciplined approach to imagining, designing and building new web & mobile software products. </li></ul><ul><li>Lean Startup principles standardize common startup practices which incorporate best practices from other entrepreneurs, thereby reducing startup risk. </li></ul><ul><li>A “practical MBA” for entrepreneurs </li></ul>中国精实创新网 http://leanstartupchina.com
    4. 4. Stages of a Lean Startup The Search for a Business The Growth of a Business 中国精实创新网 http://leanstartupchina.com Customer Discovery Customer Validation Customer Creation Company Building
    5. 5. Goal: Minimize time through the loop Ideas Code Data Build Measure Learn
    6. 6. The Customer Discovery Process Source: Ash Maurya, Practice Trumps Theory
    7. 7. Goals of Customer Discovery <ul><li>Think through you idea & assumptions </li></ul><ul><li>Whose problem are you solving? </li></ul><ul><li>What is the minimum viable product (MVP)? </li></ul>中国精实创新网 http://leanstartupchina.com
    8. 8. Links: http://leanstartupchina.com ( 中文 ) http://steveblank.com http://startuplessonslearned.com http://ashmaurya.com

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