We are living in a time where organization are no longer in control of their message. The end consumer can not only control your message but is also demanding that you communicate with them differently. If you do not change the way you deliver your message – your audience will go elsewhere.
You might be asking yourself - what is this?
This includes social media but also goes beyond it. It includes future trends, Web 3.0, 4.0 it is more than social media.
Why should we care? What’s the impact? I’d like to show you a video that you may or may not have seen that will show the impact of the media revolution.
It’s about people. People creating content, people collaborating, people sharing Clay Shirky: Here Comes Everybody: The power of organizing without organization
And guess what ….
For many people, the internet is the first place they turn to when they aren’t feeling well. This is even more prevalent when we talk about chronic disease because not only are patients looking for information but also their loved ones. This chart indicates search volume for the term “signs of stroke”. You can see how over the years the search volume rises.
Keyword activity and search volume is now being mined from social networks to provide much more relevant search results. The #1 spot on Google will soon no longer belong to the person who is best at search engine optimization. It will belong to those who have the best reputation, how are the most engaged and who are the most authentic. This is a screen shot from google flu trends. Google take search volume results to estimate flu activity.
Report published this month.
This is a cycle
Content must be relevant to our audiences and delivered authentically. The more relevant you are, the more trust you build, the more engaged your audience becomes.
When we are open to sharing we benefit from feedback and can create better outcomes. We need to cultivate a culture of sharing and we can use technology to support that.
The web allows us to fail fast. This isn’t a bad thing – it gives us the opportunity to test theories and new approaches with very little financial and personal investment. We can learn from our failures, modify what we need to and try again. The same applies to our successes. This also speaks to measurement. If we have clearly defined – MEASURABLE – goals we can support this cycle Measurement is the key to learning.
In order to be successful in this area we need to be patient. We cannot expect immediate action but if clearly outlined our goals and properly measure them – with time we will see results.
Emerging communication technologies in health care
Harnessing The Power of Emerging Communication Technologies
Before the internet groups have always come together to share their passions
Early internet included message boards and chat rooms .
<ul><li>Social media are media for social </li></ul><ul><li>interaction, using highly accessible and </li></ul><ul><li>scalable publishing techniques. Social </li></ul><ul><li>media uses web-based technologies to turn </li></ul><ul><li>communication into interactive dialogues. </li></ul><ul><li>- Wikipedia 2010-10-07 </li></ul>
<ul><li>It’s about TWO-WAY conversations </li></ul>
<ul><li>Traditional digital communication has always </li></ul><ul><li>Been 1 to many. The game changer with </li></ul><ul><li>Social Media is that now it is many to many. </li></ul><ul><li>The power to publish is in everyone’s hands. </li></ul>
What is Emerging Communication Technologies? CCDPC Perspective….
Technologies that will enable learning and knowledge dissemination & exchange with public health practitioners and the general public.
“ A revolution doesn’t happen when society adopts new tools, it happens when society adopt new behaviours” - Clay Shirky
<ul><li>In 2008, 82 million people created content </li></ul><ul><li>online. </li></ul><ul><li>That number is expected to grow to </li></ul><ul><li>115 million by 2013. </li></ul><ul><li>Mashable.com </li></ul>
<ul><li>Health issues are popular subjects </li></ul>
<ul><ul><li>Searching for health information online was reported by 70% of home users </li></ul></ul><ul><ul><li>74% of women used the Internet to search for information about health or medical conditions, while 66% of men did so. </li></ul></ul><ul><li>- Statistics Canada </li></ul>
<ul><li>Search for “Signs of Stroke” </li></ul>
<ul><li>Social Search </li></ul><ul><li>Keyword activity & search volume is now </li></ul><ul><li>being mined to provide leading indicators of </li></ul><ul><li>public health. </li></ul>
<ul><li>Currently there are 17,000 mHealth </li></ul><ul><li>applications in major app stores </li></ul><ul><li>Expected growth: 500 million people will be </li></ul><ul><li>using mobile health application by 2015 </li></ul><ul><li>-Research2guidance Nov. 2010 </li></ul>
<ul><li>Share </li></ul>“ Much more needs to be known and shared about how best to use social media to achieve public health outcomes. Action research focused on “learning by doing” and sharing lessons among peers across the globe is vital.” Source: What social media offers to health professionals and citizens, Bulletin of the World Health Organization, Volume 87, Number 8, August 2009