August 25 PRSA Luncheon presentation by Candy Rice
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August 25 PRSA Luncheon presentation by Candy Rice



Candy Rice gave an engaging presentation on Getting through Obstacles, Rejuvenating, Brainstorming, & Taking your Business Mobile. Visit her online:

Candy Rice gave an engaging presentation on Getting through Obstacles, Rejuvenating, Brainstorming, & Taking your Business Mobile. Visit her online:



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  • A businessman took a short vacation to a small Greek coastal village. Unable to sleep he walked the pier. A small boat with just one fisherman had docked and inside the boat were several large tuna. “How long did it take you to catch them?” he asked. “Only a little while” the Greek replied. “Why don’t you stay out longer and catch more fish? he asked. “I have enough to support my family and give a few to friends,” the Greek fisherman said as he unloaded them into a basket. “But …. What do you do with the rest of your time?” The fisherman looked up and smiled” I sleep late , fish a little , play with my children , take a nap with my wife and stroll into the village , where I sip wine and play guitar with my friends”. The businessman laughed “Sir I am an MBA and can help you. You should fish more, and with the proceeds buy a bigger boat. In no time you could have several boats with the increase haul. Eventually you would have a fleet of fishing boats. Then instead of selling your catch to the middleman, you could sell directly to the consumers. You could control the product, processing, and distribution. You would need to leave this small coastal village and move to the city to run your expanding empire “. The fisherman asked “But, sir, how long will all this take?” “15- 20 years, 25 tops” said the businessman. “But what then?” The businessman laughed and said “That’s the best part, when the time is right, you would announce an IPO and sell your company stock to the public and become very rich. You would make millions”. “Millions? Then what?” asked the fisherman. “Then you could retire and move to a small coastal fishing village , where you could sleep late, fish a little, play with your kids, take a nap with your wife, and stroll to the village in the evenings where you could sip wine and play guitar with your frien…”From:
  • 1. You have someone to talk to for an extended period -How often does that really happen? In this day and age, people are often so busy they don’t have time to just sit and talk.2. You have subconscious or overt prompters for conversation – great billboard advertising, an interesting bumper sticker, a car you like, etc. Many things can trigger a conversation, which evolves to ideas and problem solving.3. You have a need to connect – or in some cases just talk – about your business and have a ready audience within reach. So you do. It’s that simple!4. You have few interruptions – The TV is off, you can’t text and drive, the kids aren’t vying for attention and the dog doesn’t need to be walked. Amazing how much creativity spews forth when you have brain cells left for it.5. You aren’t talking to just your co-workers, partners or subordinates about work – You are chatting with your spouse, a buddy, you children or a neighbor.I actually find number 5 most valuable. Why? Because they bring a different and fresh perspective to your business, even if that is not an area they work in.Now, the challenge of brainstorming in the car is limited resources for making a list, taking notes or doing immediate look-ups. I actually think that can be a good thing b/c it allows you to stay focused on the business at hand. But if you are like me and need to record the key conversational elements in some way, maybe implement one of the following tactics.Check your cell phone for voice recording capabilities and make verbal notes once you are parked.Keep a notebook in the car, solely for the purpose of car brainstorming. Go ahead and clip one of your favorite pens to it so nothing hinders you from capturing what you need when you have the chance to write.Ask your passenger to help you remember the key points – maybe even have them call your voicemail and leave a message so you can note it later. Go for a drive with your colleagues. Get out of the office for an hour. Go someplace you wouldn’t normally go and hold your brainstorm session there. New sights often translate into new ideas.

August 25 PRSA Luncheon presentation by Candy Rice August 25 PRSA Luncheon presentation by Candy Rice Presentation Transcript

  • Getting through Obstacles, Rejuvenating, Brainstorming, & Taking your Business Mobile
    Presented by
    Candy Rice
    The Collective Savvy
  • Savvy = “practical know-how.”
  • My Story
    Candy Rice
    Minnesota native.
    Lived in 9 states in 16 years of marriage (Denverfrom 2006-2010).
    MBA in Leadership, full-time PhD student in Organizational Leadership.
    Past professional life: D2 coach, software trainer for senior citizens, teacher, D3 sport marketing director, photographer
    How my business began in 2007: ALO, photographers in Breckenridge, $8K in the hole, Candy Rice Design
    Partnership x2, lessons learned: became very identified with my business and saw it fade as my life goals were being realized.
    Now: FT Rver (Alaska to Maine and beyond), business is in transition, mobile business lifestyle
  • Obstacles in Our Businesses
  • “It’s not enough to go through hard times, you have to get through them!” ~Dr. Tim Rice
    Common to most small/medium/large businesses. Solve these and you will find a way to get through nearly any obstacle in your business:
    Little to no marketing, and usually no plan.
    Usually no business plan and trying to be all things to all people.
    No delegation, doing too much technician work yourself (The E-Myth, Michael Gerber, technician, manager, entrepreneur)
    Little to no emphasis on your story, what makes you unique
    Not enough time/energy for personal goals
    No “real” end goal in sight (Greek fisherman)
  • What is it that you want from your business and your life?
    Make sure your goals are not being overlooked as you strive for success!
  • Creative Business Brainstorming
  • “Enlightened trial and error succeeds over the planning of the lone genius” ~IDEO
    Ways to be more creative in your business brainstorming:
    Large group vs. 2-4 friends or colleagues
    Include an outsider (outside your dept./business)
    Basic premises--IDEO’s mantra:
    One conversation at a time.
    Stay focused on topic.
    Encourage wild ideas.
    Defer judgment.
    Build on the ideas of others.
    New and Interesting locations, in a car (why this works so well), art gallery, ethnic restaurant, ice cream shop, bookstore
    Importance of playfulness and non-judgmentalism
    Exercise: New Uses for Normal Objects
  • IDEO shopping cart redesign
    What can you redesign/retool in your business to have more fun, be more efficient, and help others? Watch the creative process that produced this cart:
  • Rejuvenate Your Business
  • “It was a door, and I went through it!”~Temple Grandin
    Easy ways to get excited about your business again:
    Start (or join) a think tank.
    Brainstorm with someone about your business.
    Glance over your business plan and quickly rewrite it for the business you WANT to have.
    Develop a niche market: people prefer specialists to generalists.
    Think of one new incentive to offer to clients (NOT price reduction).
    Go to a new type of networking event: meet and listen to people and how they position themselves, identify what they need help with and offer your services.
    Go to a bookstore (or go online), browse through graphic design books: sometimes refreshing your brand, collateral, website, FB page, etc. can rejuvenate your feelings about your business and give you a fresh new outlook.
  • Take your Business Mobile
  • “Business is not about money. It’s about making dreams come true for others and for yourself.”~Derek Sivers
    As with anything worth having in life, this may require some sacrifices and thoughtful choices in order to achieve:
    Communicate with your contacts and clients: tell them your story, they will probably find it fascinating and wish you well! Then continue to communicate!
    Stay current with what is happening in the area where most of your clients reside: use news sites, Google alerts, and apps
    Pare down to the essential tools: laptops vs. tower PCs, tablets vs. laptops if appropriate, smart phones with great apps (see resources for a list of apps I use)
    Consolidate your points of contact
    Determine what you want most from your mobile lifestyle: money or freedom
    Have fun! Stay flexible and loose in your planning, avoid stress from over-planning. Explore the geographic area you are in: who knows? You might find a new client or even a new niche market!
  • Resources
  • Books that have changed my mind and life!
    The War of Art, by Steven Pressfield
    Do the Work, by Steven Pressfield
    The E-Myth Revisited, by Michael Gerber
    Anything You Want, by Derek Sivers
    My Exile Lifestyle, by Colin Wright
    Lateral Thinking, by Edward De Bono
    5000 Year Leap, by Cleon Skousen
    No B.S. Marketing to the Affluent, by Dan Kennedy
    The Ultimate Sales Letter, by Dan Kennedy
    Influencer: The Power to Change Anything, by Patterson, Grenny, Maxfield, McMillan, & Switzler
    Integrity: The Courage to Meet the Demands of Your Reality, by Henry Cloud
  • Newsletters I actually read!
    The Suitcase Entrepreneur,
    Brave Girls Club,
    Jim Palmer,
    Ali International,
    Register for my newsletter (back in production this fall):
    The Savvy:
  • Thank You!
    Have questions?
    Need help implementing?
    I’m happy to help!
    Contact me at