Session 1: UX Process + Interviewing

2,407
-1

Published on

Slides from session 1 of my User Experience class at School of Visual Concepts: Introduction to UX core principles and process, and introduction to interviewing. Learn more at http://svc-ux1.leannagingras.com/

Published in: Design, Technology

Session 1: UX Process + Interviewing

  1. 1. Introduction + Process + Interviewing Session 1 - April 3, 2014 School of Visual Concepts - UX1 http://svc-ux1.leannagingras.com
  2. 2. Week 1: Introduction, process and interviewing what is UX? what does “doing UX” look like? Week 2: Analysis and workflows how do we use our interview insights? Week 3: User-centered design techniques how do we go from workflows to good designs? Week 4: Prototyping and guerilla testing how do we communicate and test design? Week 5: Measuring UX how do we measure UX impact and make UX actionable?
  3. 3. Class: Lecture, discussion, exercises, and studio Homework: Readings - articles, blogs, books Project: Apply what you learn as we go Questions? Need help? Website: http://svc-ux1.leannagingras.com Email: gingras.leanna@gmail.com Twitter: @leegoesplaces
  4. 4. Agenda Week 1: Introduction, process and interviewing ● Introduction, review syllabus ● What does good UX mean? ● Core principles of UX ● What does UX in action look like? ● Interviewing!
  5. 5. WHAT DOES GOOD UX MEAN?
  6. 6. iPhone Wethar app vs Dark Sky app
  7. 7. http://semanticstudios.com/publications/semantics/000029.php
  8. 8. every facet means something different to different people in different contexts.
  9. 9. To create a good user experience, first you have to understand what “bad” means.
  10. 10. THE DEFINITION OF “USEFUL” DEPENDS ON THE USER
  11. 11. “When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.” – Jared Spool
  12. 12. CORE PRINCIPLES OF UX
  13. 13. COLLABORATION
  14. 14. https://www.flickr.com/photos/kjb727/5711194174/ LEARNING FAST
  15. 15. We dig sketching because it’s fast, easy and disposable
  16. 16. http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/ UNDERSTANDING USERS
  17. 17. UNDERSTANDING CONTEXT
  18. 18. Context totally changes how users approach the problem “I want to share my thoughts”.
  19. 19. NEEDS, NOT FEATURES http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
  20. 20. ALIGNING PERSPECTIVES
  21. 21. Squarespace’s target user here is the website’s audience: the casual browser. My users!
  22. 22. Squarespace’s target user here is the website’s administrator or content creator. ME!!!
  23. 23. WHAT DOES UX IN ACTION LOOK LIKE?
  24. 24. Source: UX for Lean Startups
  25. 25. http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf
  26. 26. http://www.discoverdesign.org/design/process
  27. 27. http://www.discoverdesign.org/design/process
  28. 28. http://www.discoverdesign.org/design/process
  29. 29. http://www.discoverdesign.org/design/process
  30. 30. UNDERSTAND THE PROBLEM
  31. 31. https://people.musc.edu/~paggis/WebMakers/pix/UseSidewalks.jpg
  32. 32. A problem can have multiple solutions, but the correct design depends on what the user needs.
  33. 33. GOOD PROBLEM DEFINITIONS BAD: People forget to take their pills EHH: People with complicated pill schedules forget to take their pills GOOD: Tom needs to take his antibiotics every 12 hours GOOD: Young, busy professionals forget their pills GOOD: Chronically ill people need to take specific pill combinations multiple times a day
  34. 34. Define your problem. tell us about the project you’ll be working on. what problem are you trying to solve? who are you trying to solve it for?
  35. 35. INTERVIEWING
  36. 36. UX DETECTIVE WORK Competitive analysis Market analysis Google trends Tweets and Facebook comments Support calls Metrics Interviewing
  37. 37. IT DOESN’T HAVE TO BE COMPLICATED 1. Decide what you want to learn 2. Decide who you want to learn about 3. Decide where you will learn it 4. Decide how you will learn it
  38. 38. “Please show me how you organize your primary source material” GET THEM TO SHOW, NOT TELL
  39. 39. Here, student drew a picture of her studying setup. She arranges all her materials into different piles by time, and then re-arranges them by usefulness as needed.
  40. 40. DECIDE WHAT YOU WANT TO LEARN Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: ● learn what information PTs and clients are sharing now ● learn how the team keeps track of overall workout program progress ● learn what tools clients use during actual workouts on-site
  41. 41. Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: ● learn what information PTs and clients are sharing now during sessions ● learn how the team keeps track of overall workout program progress ● learn what tools clients use during actual workouts on-site DECIDE WHO YOU WANT TO LEARN ABOUT
  42. 42. Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: ● learn what information PTs and clients are sharing now during sessions ● learn how the team keeps track of overall workout program progress ● learn what tools clients use during actual workouts on-site at the gym DECIDE WHERE YOU WILL LEARN IT
  43. 43. Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: ● learn what information PTs and clients are sharing now “walk me through the history of your working relationship” observe: what do they talk about during their sessions? ● learn how the team keeps track of overall workout program progress ● learn what tools clients use during actual workouts on-site DECIDE HOW YOU’LL LEARN IT
  44. 44. DOCUMENT IT Your options: ● Notes ● Audio ● Photos ● Videotape ● Sketches ● Be creative
  45. 45. AFTER THE INTERVIEW ● debrief with team as soon as possible! ● scribble down top 5 impressions ● refine interview guide if needed
  46. 46. INTERVIEWING TIPS ● Your most powerful tool is show & tell! ● Ask questions that allow for explanations & stories ● Ask why, even if it seems dumb or obvious ● Use silence to your advantage - wait 3 seconds after they finish a sentence ● Listen, listen, listen! Be engaged in your body language & don’t check your phone ● Resist the urge to correct them! their misconceptions are clues to go digging For more, check out Steve Pordigal’s Interviewing Users
  47. 47. Exercise: Interview Pair up with someone in class. One of you come see me for your secret objective.
  48. 48. Exercise: Get ready to interview Pair up with someone in class & brainstorm “show and tell” questions for your project.
  49. 49. Homework: Plan your interview objectives, location, questions. Interview 3 people who fit your target user. Bring notes next week!

×