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The Flyer was consolidated as a ideal graphic piece for publishing of events, so the importance of this area is presented for this target group.
This monograph examined the flyer as part graphical tool and alternative communication, with all the visual diversity to public holidays with eclectic festivities for producers and owners of nightclubs. This segment was consolidated in graphic design in the universe of evening entertainment as an ideal vehicle for dissemination of all types of events. Therefore, this project aims to show the importance and control of media in this market, discussing its features, production changes and adjustments to the public as intended. The method of research was done through interviews with professionals involved in the design concepts and graphic works, literature review and documentary research in several flyers. The observation of the layouts had emphasis on its ability to attract fliers to use images of the cognitive impact.
The objectives of this study is to verify that the flyer will reach your target audience, analyzing the codes used to convey the message, based on the graphical representation in communications studies, present in part a composition that combines functionality and attraction, this means in reference position the niche to which it belongs, to demonstrate its use printed and virtual, to address the great diversity of parties for different audiences; justify their use as markers urban sub-cultures leading to different spaces, and ultimately help the public the effectiveness of choice. The need for communication through the flyer, with the natives and tourists, is demonstrated with different models arranged on the market today, being produced and distributed in the nightlife of the main capitals of the world, alongside those produced in Rio de Janeiro.
Keywords: Alternative Media, Flyers, Marketing, Visual Communication, Urban tribes.