Silicon Halton Lean Startup Day - Sep 2013
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Silicon Halton Lean Startup Day - Sep 2013

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Slides from Silicon Halton Lean Startup day that we sponsored.

Slides from Silicon Halton Lean Startup day that we sponsored.

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    Silicon Halton Lean Startup Day - Sep 2013 Silicon Halton Lean Startup Day - Sep 2013 Presentation Transcript

    • run a smarter business
    • Today What we’ll do today learn what Lean Startup is pitch ideas do customer validation learn more about UX and experiments
    • Tools and Books Tools Books
    • New Startups 400,000
    • Lean Startup 101 buildbuild measumeasu rere learnlearn build Objective: to learn something via MVP - landing page - street sign - customer interview scripts - lean coffee - not necessarily code measure Objective: to see progress - Acquisition - Activation - Retention - Referral - Revenue “pirate metrics” learn Objective: uh, to learn? - review metrics - pivot? persevere? - create options for next MVP
    • Business Model Canvas PROBLEM SOLUTION METRICS UVP UNFAIR ADVANTAGE CUSTOMER SEGMENTS CHANNELS COST STRUCTURE REVENUE STREAMS Existing Alternatives?
    • Validation Canvas
    • Tracking Experiments Assumption To Do In progress Done Insights MVPs busy people want a better way to make decisions faster landing page pitch night people thought this would be used in meetings twitter account setup WP make logo slide deck buffer tweets follow agile folks on tw create script
    • The Pitch
    • Where to Start? N EW ID EA EARLY STAGE 1ST M VP LIVE ESTABLISH ED PRO D UC T - alternatives? - market research? - look for innovators - less formal approach - test riskiest assumptions - MVP may not be SW - website/landing page - customer interview scripts - pirate metrics - split testing - app metrics - SEO testing - pirate metrics - agile development - feed backlog using data - customer communities THERE IS NO ONE RIGHT WAY!
    • Stories Sebastian Dwornik
    • Handouts
    • Lean Startup 101 buildbuild measumeasu rere learnlearn build Objective: to learn something via MVP - landing page - street sign - customer interview scripts - lean coffee - not necessarily code measure Objective: to see progress - Acquisition - Activation - Retention - Referral - Revenue “pirate metrics” learn Objective: uh, to learn? - review metrics - pivot? persevere? - create options for next MVP
    • Business Model Canvas PROBLEM SOLUTION METRICS UVP UNFAIR ADVANTAGE CUSTOMER SEGMENTS CHANNELS COST STRUCTURE REVENUE STREAMS Existing Alternatives?
    • 1) Customer Segments: Who has your problem? 2) Problem: What problem are you trying to solve? List a few. 3) UVP: What is unique about your offering compared to competitors? 4) Solution: What is the solution to the problem you’re trying to solve? 5) Channels: Where will your solution be offered? 6) Revenue Stream(s): How will you make money? 7) Cost Structure: What are your estimated costs? 8) Metrics: How will you measure progress to solving the problem? 9) Unfair Advantage: What is it about your company that gives you an edge? 10) Existing Alternatives: Who are your competitors? Business Model Canvas
    • Validation Canvas
    • 1) Create your customer, problem and solution hypothesis: IE: Problem hypothesis - managers are over-burdened with meetings and need a faster way to make decisions. Solution hypothesis - managers will use an app that will help them reduce the amount of time spent in meetings Customer hypothesis - any company who has people that aren’t in the same building 2) Brainstorm your assumptions: - managers feel over-burdened with meetings - people would use an app vs calling meetings (behaviour change) 3) Identify your riskiest assumption: - people would use an app vs calling meetings (behaviour change) 4) Validated or Invalidated? - neither, learned after the pitch people thought this tool would be used IN the meeting 5) Pivot: - more clear language and a simple working version of the app Validation Canvas Example
    • Experiment Canvas Assumption To Do In progress Done Insights MVPs busy people want a better way to make decisions faster landing page pitch night people thought this would be used in meetings twitter account setup WP make logo slide deck buffer tweets follow agile folks on tw create script
    • Where to Start? N EW ID EA EARLY STAGE 1ST M VP LIVE ESTABLISH ED PRO D UC T - alternatives? - market research? - look for innovators - less formal approach - test riskiest assumptions - MVP may not be SW - website/landing page - customer interview scripts - pirate metrics - split testing - app metrics - SEO testing - pirate metrics - agile development - feed backlog using data - customer communities THERE IS NO ONE RIGHT WAY!
    • Metrics Acquisition Activation Retention Referral Revenue Good Metrics new customers, IE signed up new customer uses your product that customer comes back that customer tells other people that customer pays you Other Measures: - conversion rates - funnel progress - data from keywords used for SEO
    • Vanity Metrics Bad Metrics Twitter followers Facebook likes Website visitors (with no actionable data) Page views Market research (“if I get 3% of that market!!) If it makes you feel good and the metric doesn’t fit into AARRR it’s probably a vanity metric!
    • Tools and Stuff Landing Pages - www.unbounce.com - www.launchrock.com - www.landerapp.com Metrics - www.piratemetrics.com - www.kissmetrics.com - www.google.com/analytics Other Stuff www.leanstartupmachine.com/validationboard www.leanlaunchlab.com www.leanstack.com www.wufoo.com www.mailchimp.com More Stuff www.chargify.com www.verifyapp.com