• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Business Model iBoatApp
 

Business Model iBoatApp

on

  • 908 views

 

Statistics

Views

Total Views
908
Views on SlideShare
908
Embed Views
0

Actions

Likes
2
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Business Model iBoatApp Business Model iBoatApp Presentation Transcript

    • navigate, add, share! by: Leandro Puca - info@leandropuca.it - tel. +39 3403008873 - www.iboatapp.com Proudly made in Brescia, Italylunedì 11 giugno 12
    • Company & Mission • iBoatApp is a mobile application that helps all those who have or rent a boat, to find information useful for navigation and water safety, thanks to an all-in-one instrument “user generated content”, easy to use. www.iboatApp.comlunedì 11 giugno 12
    • Problemslunedì 11 giugno 12
    • ? Problems - informations • Information problems - where is the nearest refuel? - where are the restaurants near the coast? - where are the landscapes or tourist places to see? - is there a docks map? - what are the local navigation rules? - etc. www.iboatApp.comlunedì 11 giugno 12
    • ? Problems - security • Security problems - is there a real-time instrument to know where are the rocks? - If a boat is in trouble who must call? What to say? - Im a sub, in addition to the signal buoy is there one more tool to indicate my position? www.iboatApp.comlunedì 11 giugno 12
    • Solutionlunedì 11 giugno 12
    • Solution - informations • List of places Places listed by categories (refuel, restaurants, landscapes, rental boats, sailing centre, etc..) www.iboatApp.comlunedì 11 giugno 12
    • Solution - informations • Ultilities Utilities section where to find: - local navigation rules - weather - docks map - emergency numbers. www.iboatApp.comlunedì 11 giugno 12
    • Solution - security • Dangers - view of dangers inserted from other users - possibility to add new dangers choosing between: rocks, boat in difficulty and diver presence (divers can also choose start-end immersion time) www.iboatApp.comlunedì 11 giugno 12
    • How it works?lunedì 11 giugno 12
    • How it works? • Choosing the map The user begins by selecting and buying the map on which he wants to navigate Europe Italy Venice Africa France Sardinia Indian Ocean Spain Lake Garda East-Asia Greece Lake Como Australia ... ... ... www.iboatApp.comlunedì 11 giugno 12
    • How it works? • Consultation The user can find a series of places posted by other users, shown on a map or by list. He can see the details of each place, set it as a route or make a check-in. by map by list place detail check-in www.iboatApp.comlunedì 11 giugno 12
    • How it works? • User generated content The users can add new places or dangers populating the application. They can also vote an existing place, upload one or more images or insert a comment. add an alert add a place vote a place comment a place www.iboatApp.comlunedì 11 giugno 12
    • Marketinglunedì 11 giugno 12
    • Marketing • Who are the customers? - all those who have or rent a boat and have a smartphone - company who want to create promotions using a gamification system - company who want to sponsor its activities on iBoatApp - users who want to buy or sell a boat in a specific area www.iboatApp.comlunedì 11 giugno 12
    • Marketing • Italy - n. of boats: 520.000 - n. of “registered” boats (10mt or more): 99.000 * In Italy there are 4000 boats rented boat (without crew) and rental (boat with crew) with an average of 6 passengers per boat per week for a total of 360,000 ** only slightly more than half (59%!) of the structures pleasure craft are able to provide tourist information • USA - n. of boats: 18 million (1.Florida 946,072 boats - 2. Michigan boats 944,8003 - 3. California 894,884 boats) - n. of “registered” boats: 12,4 million * Retail sales of boats, accessories and marine services increased six percent to $32.3 billion in 2011 *Resources: “La Nautica in cifre”, “Federnautica”, “NMMA” www.iboatApp.comlunedì 11 giugno 12
    • Business model canvaslunedì 11 giugno 12
    • Business model canvas KP KA VP CR CS - Beintoo for gamification - web marketing campaigns - A mobile application that helps - B2B (Adv & Gamification) - divers with a smart-phone - local magazines - refresh the local informations boaters to find informations - B2C (Ads) - all those who have or rent a useful for navigation and water - Self-service (App purchase) boat and have a smartphone - local partnership - monitoring informations safety through categories - company who want to create submitted by users (refuel, restaurants or bar on the promotions using a gamification - local database informations coast, landscapes, etc..) system (maps, rules, etc..) - company who want to sponsor - no more paper maps its activities on iBoatApp - discounts - users who want to buy or sell a KR CH - reduction of accidents boat in a specific area between divers and boat - tool for buying and selling boats geolocated - developers - Apple Store - social media marketing - Android market - SEM, Web marketing - website - WEB/UI/UX designer - social networks - Google Adwords CS RS - Android developer - $$$ in-app/app purchase (Users) - IOS developer - $$$ from the sponsor (Advertising) - web/ui/ux designer - $$$ for ads (User Selling/buying boats) - hosting- - marketing and webmarketing www.iboatApp.comlunedì 11 giugno 12
    • Business model canvas • iBoatApp is looking for 150.000 euro for the first round www.iboatApp.comlunedì 11 giugno 12
    • Metrics (iBoatGarda)lunedì 11 giugno 12
    • Metrics: iBoatGarda • Metrics iBoatGarda (01/05/2012 - 31/05/2012) iBoatGarda is the first map created by iBoatApp and is available from 4 weeks on Android Market and from 2 weeks on Apple Store. * the business model is different than iBoatApp, now there is a sales force to sell services to businesses, in iBoatApp it will be purchased online. iBoatGarda now is free, in iBoatApp the user will purchase the map. - N. of download Android version: 512 - N. of download IOS version: 715 - Registered user on app (active users): 542 - Newsletter submissions: 549 - Fans on iBoatGarda Fan Page: 470 like www.iboatApp.comlunedì 11 giugno 12
    • www.iboatApp.comlunedì 11 giugno 12
    • • Facebook www.iboatApp.comlunedì 11 giugno 12
    • • Android Market www.iboatApp.comlunedì 11 giugno 12
    • • Apple storelunedì 11 giugno 12
    • Thanks. Leandro Puca info@leandropuca.it +39 340 300 88 73lunedì 11 giugno 12