Usability testing leanuxmachine 2011
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Usability testing leanuxmachine 2011

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Daniel Szuc about usability testing

Daniel Szuc about usability testing

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    Usability testing leanuxmachine 2011 Usability testing leanuxmachine 2011 Presentation Transcript

    • Usability Testing +
      Daniel Szuc
      @dszuc
      dszuc@apogeehk.com
    • Thank You
    • About Dan
      • The Journey
      • Home
      • The Future
    • http://www.globaldesignresearch.com/
    • Usability Kit
    • Global UX
    • www.uxhongkong.com
    • DANSZUC25% discountwww.rosenfeldmedia.com
    • UX Thoughts
      • Design is key (in all forms)
      • Cross disciplinary (holistic delivery)
      • Small & nimble (to make decisions)
      • Product Roadmap (having one)
      • Envisioning & UX Vision (outline the dream)
    • About Usability
    • Any observations?
      Any ideas?
    • Now?
    • Now?
    • 5E’s
    • Effective
      help users achieve goals
      www.wqusability.com
    • Efficient
      speed & accuracy
      www.wqusability.com
    • Engaging
      pleasant, satisfying & interesting
      www.wqusability.com
    • Error Tolerant
      prevents errors & allows users to recover
      www.wqusability.com
    • Easy to Learn
      supports orientation & deeper learning
      www.wqusability.com
    • Usability Testing
    • Seeing if people can understand and use the design of the thing you have made, towards meeting business goals with the greatest amount of happiness, respect, delight and (fill in your own word) possible
    • Set Scene
      • What do you want to find out?
      • Who do you need to convince?
      • How to transfer wisdom into design action?
      • How will it help everyone improve?
    • Test Types
      Political
      Rolling
      Mature
      Broadway
      Infant
      Checkpoint Charlie
      The Big Bang
    • Organizational Context
      Integrate with business plan
      Who do you need to evolve
      Think: old & new
      Aggregate up
    • Plan
      Know your users (who)
      Goals (discovery)
      Scope it (reality)
      Hardware (logistics)
      Expected results (assumptions)
    • Recruitment
      • Segments = No (remove irrelevant criteria)
      • Passion for use = Yes (meets a need)
      • Numbers & Statistical Significance = Yes + No
      • Mix & match (new & repeat)
    • Running a test
      • Conversation not research
      • Not all answers in the universe
      • Be human
      • Improvise & question
    • Observation
      • Give observers things to do
      • Patterns in the matrix
      • Quotes
      • Repeats
      • Roadblocks
      • Surprises
      • Ideas
      • Spreadsheets good, post it notes better
      • Debriefs towards understanding
      • Ground it in your test goals
    • Communicating findings (1)
      • Storytelling (what happened)
      • Insights (design & business)
      • Energy (be excited about it)
      • Envision (what do we do next)
    • Communicating findings (2)
      Aggregate (screen, component, framework, product, business)
      Clarity (at every point)
      Knowledge Transfer (UX Champions)
    • Organizational Memory
      • Log results for lookup (database)
      • Show improvement history (results)
      • Map back to design patterns (visual)
    • Experiences over time
      marketing
      shop
      bought
      friends
      USER EXPERIENCE WHITE PAPER
      Bringing clarity to the concept of user experience
      Result from Dagstuhl Seminar on Demarcating User Experience, September 15-18, 2010
      February 11, 2011
    • Clear Communications
      Engineering
      Marketing
      Shared
      Language
      Shared
      Values
      Design
    • Thank You