Usability testing leanuxmachine 2011
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Usability testing leanuxmachine 2011

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Daniel Szuc about usability testing

Daniel Szuc about usability testing

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Usability testing leanuxmachine 2011 Usability testing leanuxmachine 2011 Presentation Transcript

  • Usability Testing +
    Daniel Szuc
    @dszuc
    dszuc@apogeehk.com
  • Thank You
  • About Dan
    • The Journey
    • Home
    • The Future
  • http://www.globaldesignresearch.com/
  • Usability Kit
  • Global UX
  • www.uxhongkong.com
  • DANSZUC25% discountwww.rosenfeldmedia.com
  • UX Thoughts
    • Design is key (in all forms)
    • Cross disciplinary (holistic delivery)
    • Small & nimble (to make decisions)
    • Product Roadmap (having one)
    • Envisioning & UX Vision (outline the dream)
  • About Usability
  • Any observations?
    Any ideas?
  • Now?
  • Now?
  • 5E’s
  • Effective
    help users achieve goals
    www.wqusability.com
  • Efficient
    speed & accuracy
    www.wqusability.com
  • Engaging
    pleasant, satisfying & interesting
    www.wqusability.com
  • Error Tolerant
    prevents errors & allows users to recover
    www.wqusability.com
  • Easy to Learn
    supports orientation & deeper learning
    www.wqusability.com
  • Usability Testing
  • Seeing if people can understand and use the design of the thing you have made, towards meeting business goals with the greatest amount of happiness, respect, delight and (fill in your own word) possible
  • Set Scene
    • What do you want to find out?
    • Who do you need to convince?
    • How to transfer wisdom into design action?
    • How will it help everyone improve?
  • Test Types
    Political
    Rolling
    Mature
    Broadway
    Infant
    Checkpoint Charlie
    The Big Bang
  • Organizational Context
    Integrate with business plan
    Who do you need to evolve
    Think: old & new
    Aggregate up
  • Plan
    Know your users (who)
    Goals (discovery)
    Scope it (reality)
    Hardware (logistics)
    Expected results (assumptions)
  • Recruitment
    • Segments = No (remove irrelevant criteria)
    • Passion for use = Yes (meets a need)
    • Numbers & Statistical Significance = Yes + No
    • Mix & match (new & repeat)
  • Running a test
    • Conversation not research
    • Not all answers in the universe
    • Be human
    • Improvise & question
  • Observation
    • Give observers things to do
    • Patterns in the matrix
    • Quotes
    • Repeats
    • Roadblocks
    • Surprises
    • Ideas
    • Spreadsheets good, post it notes better
    • Debriefs towards understanding
    • Ground it in your test goals
  • Communicating findings (1)
    • Storytelling (what happened)
    • Insights (design & business)
    • Energy (be excited about it)
    • Envision (what do we do next)
  • Communicating findings (2)
    Aggregate (screen, component, framework, product, business)
    Clarity (at every point)
    Knowledge Transfer (UX Champions)
  • Organizational Memory
    • Log results for lookup (database)
    • Show improvement history (results)
    • Map back to design patterns (visual)
  • Experiences over time
    marketing
    shop
    bought
    friends
    USER EXPERIENCE WHITE PAPER
    Bringing clarity to the concept of user experience
    Result from Dagstuhl Seminar on Demarcating User Experience, September 15-18, 2010
    February 11, 2011
  • Clear Communications
    Engineering
    Marketing
    Shared
    Language
    Shared
    Values
    Design
  • Thank You