The Art of Self-Branding

SXSWi 2008 The Art of Self-Branding http://artofselfbranding.com/ 1

SXSWi 2008 Sounds like that Princess. source: dailymail.co.uk http://artofselfbranding.com/ 2

SXSWi 2008 NOT ABOUT HOW: TO deSigN yOUr BrANd TO reSeArcH yOUr BrANd TO TAP iNTO SOciAl BrANdiNg ON THe WeB http://artofselfbranding.com/ 3

SXSWi 2008 Make your personal brand a success http://artofselfbranding.com/ 4

SXSWi 2008 Vinny chase and Brand Names entourage clip http://artofselfbranding.com/ 5

SXSWi 2008 Branding a company: MANy reSTricTiONS OBjecTiVe iNOrgANic http://artofselfbranding.com/ 6

SXSWi 2008 Branding yourself: liTTle TO NO reSTricTiONS Very SUBjecTiVe OrgANic http://artofselfbranding.com/ 7

SXSWi 2008 http://artofselfbranding.com/ 8

SXSWi 2008 “Brands are built on what people are saying about you, not what you’re saying about yourself.” gUy kAWASAki http://artofselfbranding.com/ 12

SXSWi 2008 Become an amnesiac source: © universal pictures http://artofselfbranding.com/ 13

SXSWi 2008 Who are you? Who cares? http://artofselfbranding.com/ 14

SXSWi 2008 create a brand promise. http://artofselfbranding.com/ 15

SXSWi 2008 The Top 5 Aspects of a Successful Brand iNTerBrANd 2007 MArkeTerS rePOrT http://artofselfbranding.com/ 16

SXSWi 2008 5. relevance dO yOU MAke SeNSe? http://artofselfbranding.com/ 17

SXSWi 2008 4. creative/ design/Brand identity dOeS yOUr lOOk MATcH? http://artofselfbranding.com/ 18

SXSWi 2008 3. Message/ communication dO yOU TAlk THe TAlk? http://artofselfbranding.com/ 19

SXSWi 2008 2. Understanding the customer/ Target dO yOU kNOW WHO yOU’re TAlkiNg TO? http://artofselfbranding.com/ 20

SXSWi 2008 1. consistency cAN We eXPecT THe SAMe qUAliTy iN eVeryTHiNg yOU SAy/TOUcH/dO? http://artofselfbranding.com/ 21

SXSWi 2008 The Nice guy™ vs. The guy’s guy™ THe ePic BATTle http://artofselfbranding.com/ 22

SXSWi 2008 The Nice guy™ WeSABe.cOM http://artofselfbranding.com/ 23

SXSWi 2008 The guy’s guy™ MiNT.cOM http://artofselfbranding.com/ 24

SXSWi 2008 stats found at crunchbase.com and businessweek.com stats found at crunchbase.com and businessweek.com businessweek: businessweek: lAUNcHed: NOV 2006 lAUNcHed: SeP 2007 crunchbase.com crunchbase.com TOTAl fUNdiNg: $4.7M TOTAl fUNdiNg: $5M jAN 2008 STATS jAN 2008 STATS crunchbase.com crunchbase.com MONTHly UNiqUeS: 35k MONTHly UNiqUeS: 41k businessweek businessweek USer cOUNT: 100k USer cOUNT: 135k http://artofselfbranding.com/ 25

SXSWi 2008 5. relevance dO yOU MAke SeNSe? http://artofselfbranding.com/ 26

SXSWi 2008 relevance through cUlTUrAl iNflUeNce SOciAl cliMATe ecONOMic iNdicATOrS geOgrAPHicAl reAliTieS TecHNOlOgicAl TreNdS releVANce http://artofselfbranding.com/ 27

SXSWi 2008 versus THe Nice gUy: THe gUy’S gUy: BliSSfUlly UNAWAre cONSTANT reflecTiON AfrAid Of cHANge eVOlVeS WiTH THe TiMeS SAMe APPrOAcH VAried APPrOAcH releVANce http://artofselfbranding.com/ 28

March 2007

SXSWi 2008 4. creative/ design/Brand identity dOeS yOUr lOOk MATcH? BrANd ideNTiTy http://artofselfbranding.com/ 33

SXSWi 2008 “People attribute personality to products based on their appearance and how they interact.” reeVeS ANd NASS BrANd ideNTiTy http://artofselfbranding.com/ 34

SXSWi 2008 versus THe Nice gUy: THe gUy’S gUy: dOeSN’T MATcH STriVeS TO MATcH PreSeNTATiON iS AN cAreS ABOUT PreSeNTATiON AfTerTHOUgHT THiNkS iTS ABOUT lOgOS kNOWS iT’S MOre THAN lOgOS BrANd ideNTiTy http://artofselfbranding.com/ 35

SXSWi 2008 3. Message/ communication dO yOU TAlk THe TAlk? MeSSAge/cOMMUNicATiON http://artofselfbranding.com/ 38

SXSWi 2008 “emotion is the experience in user experience.” TreVOr VAN gOrP MeSSAge/cOMMUNicATiON http://artofselfbranding.com/ 39

SXSWi 2008 versus THe Nice gUy: THe gUy’S gUy: SPeecH ANd cOPy Are SePArATe SPeecH ANd cOPy Are THe SAMe cOMMUNicATeS THe WAy THey cOMMUNicATeS like THe THiNk THe cUSTOMer WANTS cUSTOMer SOUNdS fOrced SOUNdS NATUrAl MeSSAge/cOMMUNicATiON http://artofselfbranding.com/ 40

SXSWi 2008 The Nice guy™ WeSABe.cOM Why join Wesabe? save money, spend wisely and reach your Goals. MeSSAge/cOMMUNicATiON http://artofselfbranding.com/ 41

SXSWi 2008 The guy’s guy™ MiNT.cOM Why will you love mint? you’re always up to date you know your spending you find real savings we look out for you you’re safe and secure ... and it’s free! MeSSAge/cOMMUNicATiON http://artofselfbranding.com/ 42

SXSWi 2008 2. Understanding the customer/ Target dO yOU kNOW WHO yOU’re TAlkiNg TO? UNderSTANdiNg TArgeT http://artofselfbranding.com/ 43

SXSWi 2008 versus THe Nice gUy: THe gUy’S gUy: TArgeTS TO eVeryONe HAS A NicHe eVery POTeNTiAl iS eqUAl TArgeTS THe BeST TyPe Of iMPOrTANce POTeNTiAl clieNT dOeS WHATeVer THe clieNT dOeS WHAT NeedS TO Be dONe TellS THeM TO UNderSTANdiNg TArgeT http://artofselfbranding.com/ 44

SXSWi 2008 The Nice guy™ WeSABe.cOM 30 countries already served list of features slideshow link nowhere -- sounds like rhetoric what banks/credit cards are used? UNderSTANdiNg TArgeT http://artofselfbranding.com/ 45

SXSWi 2008 The guy’s guy™ MiNT.cOM us only... for now benefits outlined clearly, repeatedly, and linked sample banks/credit cards are outlined and easy to find UNderSTANdiNg TArgeT http://artofselfbranding.com/ 46

SXSWi 2008 1. consistency cAN We eXPecT THe SAMe qUAliTy iN eVeryTHiNg yOU SAy/TOUcH/dO? cONSiSTeNcy http://artofselfbranding.com/ 47

SXSWi 2008 versus THe Nice gUy: THe gUy’S gUy: All OVer THe PlAce cONSiSTeNcy iS key cONSiSTeNcy http://artofselfbranding.com/ 48

SXSWi 2008 The Nice guy™ WeSABe.cOM cONSiSTeNcy http://artofselfbranding.com/ 49

SXSWi 2008 The guy’s guy™ MiNT.cOM cONSiSTeNcy http://artofselfbranding.com/ 50

SXSWi 2008 2007 interbrand Marketers report cONSiSTeNcy (36%) UNderSTANdiNg cUSTOMer/TArgeT (18.2%) MeSSAge/cOMMUNicATiON (14.7%) creATiVe/deSigN/BrANd id (12.8%) releVANce (12.4%) http://artofselfbranding.com/ 51

SXSWi 2008 Persist through crAP criTiciSM rejecTiON ASSHOleS PreSSUre ricHArd ST. jOHN SecreTS Of SUcceSS iN 8 WOrdS, 3 MiNUTeS http://artofselfbranding.com/ 52

SXSWi 2008 questions? WWW.ArTOfSelfBrANdiNg.cOM http://artofselfbranding.com/ 53

The Art of Self-Branding

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Notes on slide 1

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