Art of Self Branding Macewan

Macewan 2009 The Art of Self-Branding http://artofselfbranding.com/ 1

Macewan 2009 Sounds like that Princess. source: dailymail.co.uk http://artofselfbranding.com/ 2

Macewan 2009 Vinny Chase and Brand Names entourage clip http://artofselfbranding.com/ 3

Macewan 2009 NO. source: thesuperficial.com http://artofselfbranding.com/ 4

Macewan 2009 You are not a unique snowflake. source: imdb.com http://artofselfbranding.com/ 5

Macewan 2009 You are part of a unique story arc. source: collider.com http://artofselfbranding.com/ 6

Macewan 2009 Branding a company: MANY reSTriCTiONS OBjeCTiVe iNOrgANiC http://artofselfbranding.com/ 7

Macewan 2009 Branding yourself: liTTle TO NO reSTriCTiONS VerY SuBjeCTiVe OrgANiC http://artofselfbranding.com/ 8

Macewan 2009 versus iN-hOuSe freelANCe ONe “ClieNT” SeVerAl ClieNTS MANAgiNg 2 BrANdS - uSuAllY fOCuS ON YOurS & The COMPANY YOur OwN BrANd reSTriCTiONS fOr Self-PrOMOS Self-PrOMO = liVelihOOd http://artofselfbranding.com/ 9

Macewan 2009 source: zagbook.com http://artofselfbranding.com/ 10

Macewan 2009 “Brands are built on what people are saying about you, not what you’re saying about yourself.” guY kAwASAki, OrigiNAl APPle eVANgeliST http://artofselfbranding.com/ 14

Macewan 2009 Credibility Based http://artofselfbranding.com/ 15

Macewan 2009 why Brand Yourself? jOB iNSurANCe POrTABiliTY TArgeTS “fiTTiNg iN” http://artofselfbranding.com/ 16

Macewan 2009 The Top 5 Aspects of a Successful Brand iNTerBrANd 2007 MArkeTerS rePOrT http://artofselfbranding.com/ 17

Macewan 2009 5. relevance dO YOu MAke SeNSe? http://artofselfbranding.com/ 18

Macewan 2009 4. Creative/ design/Brand identity dOeS YOur lOOk MATCh? http://artofselfbranding.com/ 19

Macewan 2009 3. Message/ Communication dO YOu TAlk The TAlk? http://artofselfbranding.com/ 20

Macewan 2009 2. understanding the Customer/ Target dO YOu kNOw whO YOu’re TAlkiNg TO? http://artofselfbranding.com/ 21

Macewan 2009 1. Consistency CAN we exPeCT The SAMe quAliTY iN eVerYThiNg YOu SAY/TOuCh/dO? http://artofselfbranding.com/ 22

Macewan 2009 The Nice guy™ vs. The guy’s guy™ The ePiC BATTle http://artofselfbranding.com/ 23

Macewan 2009 versus The NiCe guY: The guY’S guY: BliSSfullY uNAwAre CONSTANT refleCTiON AfrAid Of ChANge eVOlVeS wiTh The TiMeS SAMe APPrOACh VAried APPrOACh releVANCe http://artofselfbranding.com/ 24

Macewan 2009 jason Santa Maria http://artofselfbranding.com/ 25

Macewan 2009 versus The NiCe guY: The guY’S guY: dOeSN’T MATCh STriVeS TO MATCh PreSeNTATiON iS AN CAreS ABOuT PreSeNTATiON AfTerThOughT ThiNkS iTS ABOuT lOgOS kNOwS iT’S MOre ThAN lOgOS BrANd ideNTiTY http://artofselfbranding.com/ 26

Macewan 2009 Matt Brett http://artofselfbranding.com/ 27

Macewan 2009 versus The NiCe guY: The guY’S guY: SPeeCh ANd COPY Are SePArATe SPeeCh ANd COPY Are The SAMe COMMuNiCATeS The wAY TheY COMMuNiCATeS like The ThiNk The CuSTOMer wANTS CuSTOMer SOuNdS fOrCed SOuNdS NATurAl MeSSAge/COMMuNiCATiON http://artofselfbranding.com/ 28

Macewan 2009 jina Bolton http://artofselfbranding.com/ 29

Macewan 2009 versus The NiCe guY: The guY’S guY: TArgeTS TO eVerYONe hAS A NiChe eVerY POTeNTiAl iS equAl TArgeTS The BeST TYPe Of iMPOrTANCe POTeNTiAl ClieNT dOeS whATeVer The ClieNT dOeS whAT NeedS TO Be dONe TellS TheM TO uNderSTANdiNg TArgeT http://artofselfbranding.com/ 30

Macewan 2009 Natalie jost http://artofselfbranding.com/ 31

Macewan 2009 versus The NiCe guY: The guY’S guY: All OVer The PlACe CONSiSTeNCY iS keY CONSiSTeNCY http://artofselfbranding.com/ 32

Macewan 2009 dan Cederholm http://artofselfbranding.com/ 33

Macewan 2009 Veerle Pieters http://artofselfbranding.com/ 34

Macewan 2009 2007 interbrand Marketers report CONSiSTeNCY (36%) uNderSTANdiNg CuSTOMer/TArgeT (18.2%) MeSSAge/COMMuNiCATiON (14.7%) CreATiVe/deSigN/BrANd id (12.8%) releVANCe (12.4%) http://artofselfbranding.com/ 35

Macewan 2009 Create a brand promise. http://artofselfbranding.com/ 36

Macewan 2009 “it is said we are all three different people: the person we think we are (the one we have invented), the person other people think we are (the impression we make), and the person we think other people think we are (the one we fret about).” STePheN BAYleY http://artofselfbranding.com/ 38

Macewan 2009 Stereotype yourself http://artofselfbranding.com/ 39

Macewan 2009 Simplify: The Art of Self-Branding Worksheet 3 AdjeCTiVe ChArT I started The Art of Self-Branding to help others with their personal brand, and now this worksheet will help you put those ideas into practice! This is a companion piece to Branding from the Ground Up Workshop. Visit http://www.artofselfbranding.com/ for more details. Part One: Pretend You’re An Amnesiac What’s a Brand? A brand is a perception Name Relationship Time Known Adjectives of value formed in the minds of people about a company’s leaders, culture, products, and services. This perception is formed at every point where cus- tomers interact with the company, from the word- ing of advertising copy, to the quality of services and products offered, to the type of people hired, right down to what furniture is in the waiting room. The Questions: Who am I? What am I? Where am I? Who are you? How’d I get here? Part Two: Become an Environmentalist The Habits Recycle Reduce Recover Reuse http://artofselfbranding.com/ 40 Final Tips*

Macewan 2009 johari/Nohari window http://artofselfbranding.com/ 41

Macewan 2009 Become an environmentalist http://artofselfbranding.com/ 42

Macewan 2009 recycle, reduce, recover, reuse http://artofselfbranding.com/ 43

Macewan 2009 who are you? who cares? http://artofselfbranding.com/ 44

Macewan 2009 devise a brand execution plan. http://artofselfbranding.com/ 45

Macewan 2009 Persist through CrAP CriTiCiSM rejeCTiON ASShOleS PreSSure riChArd ST. jOhN SeCreTS Of SuCCeSS iN 8 wOrdS, 3 MiNuTeS http://artofselfbranding.com/ 46

Macewan 2009 questions? www.ArTOfSelfBrANdiNg.COM http://artofselfbranding.com/ 47

Art of Self Branding Macewan

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