CPP Branding

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CPP Re-Branding Initiative

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CPP Branding

  1. 1. Leah Walling, Director, Marketing Communications and Product Marketing
  2. 2. © 2012, CPP, Inc. All rights reserved 2
  3. 3. © 2012, CPP, Inc. All rights reserved 3
  4. 4. © 2012, CPP, Inc. All rights reserved 4
  5. 5. Front cover with refreshed brand Inside introduction page with Back cover with ½ page TKI ad andcreative for 2011 refreshed brand creative for 2011 refreshed brand creative for 2011 © 2012, CPP, Inc. All rights reserved 5
  6. 6. Certification advertisement with FIRO Business advertisement withrefreshed creative for 2011 refreshed creative for 2011 © 2012, CPP, Inc. All rights reserved 6
  7. 7. FIRO Business Email 2010 CPP General Email Template 2011 Sales Seminar Email 2011 © 2012, CPP, Inc. All rights reserved 7
  8. 8. MBTI Certification Nurturing Email 1 MBTI Certification Nurturing Email 2 MBTI Certification Nurturing Email 32010-2011 2010-2011 2010-2011 © 2012, CPP, Inc. All rights reserved 8
  9. 9. Certification Campaign Landing Page Q3 Webinar Followup Landing Page2011 2011 © 2012, CPP, Inc. All rights reserved 9
  10. 10. CPP Insider eNewsletter 2011 Career Insider eNewsletter 2011 © 2012, CPP, Inc. All rights reserved 10
  11. 11. MBTI Product Onesheet 2011 (front) MBTI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 11
  12. 12. CPI Product Onesheet 2011 (front) CPI Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 12
  13. 13. FIRO Business Product Onesheet 2011 (front) FRIO Business Product Onesheet 2011 (back) © 2012, CPP, Inc. All rights reserved 13
  14. 14. www.cpp.com Homepage (2009) www.cpp.com Popular Products Page (2010) © 2012, CPP, Inc. All rights reserved 14
  15. 15. © 2012, CPP, Inc. All rights reserved 15
  16. 16. iStartStrong Research Report 2011 (front cover)ASTD Print Postcard Mailer 2009 CPP Catalog 2011 MBTI Multi-Product Advertisement © 2012, CPP, Inc. All rights reserved 16
  17. 17. For More information: Leah Walling Director, Marketing Communications and Product Marketing lwalling@cpp.com 650.623-9291 www.cpp.comMBTI, Myers-Briggs Type Indicator, Myers-Briggs, the MBTI logo and Introduction to Type are registered trademarks of the Myers-Briggs Type Indicator Trust. SkillsOne and the CPP logo are registered trademarks of CPP, Inc.

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