Pitch and Pivot Presentation. Design of Wearables Series. @CACollegeofArts

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Lessons for pivoting from software/service to hardware. Inspiration from other companies doing it well. And practical advice for getting a hardware company off the ground. Presented by @leahthehunter.

Lessons for pivoting from software/service to hardware. Inspiration from other companies doing it well. And practical advice for getting a hardware company off the ground. Presented by @leahthehunter.

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  • 10 years we’ll have “implantable technology” voluntarily added.

  • https://www.youtube.com/watch?v=0uaquGZKx_0

    http://www.wired.com/2013/02/moonshots-matter-heres-how-to-make-them-happen/

  • https://www.youtube.com/watch?v=0uaquGZKx_0

    http://www.wired.com/2013/02/moonshots-matter-heres-how-to-make-them-happen/

  • https://www.youtube.com/watch?v=0uaquGZKx_0

    http://www.wired.com/2013/02/moonshots-matter-heres-how-to-make-them-happen/
  • Power sources. 3D Printed lithium ion batteries created at MIT.
    http://www.technologyreview.com/demo/521956/printing-batteries/
    Conversation with Sonny Vu…. Misfit wearables Battery life. Kinetic energy harnessing coming, but not yet there.

    Kinetic energy is the energy of motion, and our bodies constantly move. Even when we’re in a state of rest, our hearts beat, our lungs expand and contract, and our blood circulates throughout the body. While these are minute movements and may not have the capacity to power large devices like smartphones, scientists have found ways to use the power of the heart to run smaller electronics, such as pacemakers and defibrillators. A pacemaker’s batteries currently need to be replaced every 5-7 years, however by using the energy of the heart, the potential for life can exceed far past. (www.sciencedaily.com/releases/2012/11/121104210843.htm)
    Capturing the energy of humans in motion may instead generate the energy to power bigger devices. Backpacks that create electricity when jostled up and down is one invention that has far reaching benefits for long-range hikers and military personnel. Both of these audiences cannot readily get to a power outlet or station for energy, but since they exert massive amounts of energy through walking each day – harnessing this can provide extensive benefits. (http://www.slate.com/articles/health_and_science/alternative_energy/ 2013/03/kinetic_energy_harvesting_technology_to_power_lights_cell_phones_medical.2.html)
    For those who don’t carry around a backpack all day, the SolePower may be a better option – a sole for shoes that powers any battery attached to it.  As one walks, the generated kinetic energy is converted into electrical power and an iPhone’s dead battery can be fully charged after a 2.5 mile walk – at a typical walking speed of 3 miles per hour, it should take less than an hour to use again. (http://news.cnet.com/8301-11386_3-57592593-76/solepower-charges-smartphones-by-harnessing-walking-power/)

     
    There was a new program announced in Jan. US Army Soldiers To Wear Solar Cells In Future. For a 3-day execixse right now, soliders have to pack 3lbs of batteries. The US Army’s comms electronics development and engineering center is working on that. http://wonderfulengineering.com/us-army-soldiers-to-wear-solar-cells-in-future/


    Passive collection.
  • Talk about what the oculist rift is….. This is an international audience www.virtuix.com/
    The Omni by Virtuix™ is an omni treadmill for use in virtual reality applications (earliest buyers military – and architects)
    Virtual reality units.
  • Talk about what the oculist rift is….. This is an international audience www.virtuix.com/
    The Omni by Virtuix™ is an omni treadmill for use in virtual reality applications (earliest buyers military – and architects)
    Virtual reality units.

  • A woman name Meg Grant working out of LA is making woven photovoltaic fabrics and has a prototype ready right now. This is coming.


    How long until these are industrial? Carpets? Textiles? Wallcoverings?
  • 11:36. https://www.youtube.com/watch?v=P0YdK_Tds4Y
  • Not only is he a master
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • Affectiva
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • He is a stunning example of transformation.
  • Play from the beginning. https://www.youtube.com/watch?v=P0YdK_Tds4Y
  • Play from the beginning. https://www.youtube.com/watch?v=P0YdK_Tds4Y
  • Great resource for finding what’s happening and what’s coming: http://vandrico.com/database
  • Play from the beginning. https://www.youtube.com/watch?v=P0YdK_Tds4Y
  • Image credit: Oliver Sin. Math Art. http://oliversin.eu/paintings/ben-green-terence-tao-with-endre-szemeredi

Transcript

  • 1. HUMAN + CONNECTED TECHNOLOGY < RISING TOGETHER > PITCH AND PIVOT WEARABLES SERIES Presented by: Leah Hunter @CACollegeofArts // #designofwearables
  • 2. INTERNET AND PEOPLE THEORY + PRACTICE <WOVEN TOGETHER> UNIFICATION
  • 3. SHOOT FOR THE MOON UNIFICATION https://www.youtube.com/watch?v=0uaquGZKx_0
  • 4. MOONSHOTS ARE EASIER THAN 10% iMPROVEMENT UNIFICATION
  • 5. WHY ARE MOONSHOTS EASIER? “Because when you’re working to make things 10 percent better, you inevitably focus on the existing tools and assumptions, and on building on top of an existing solution that many people have already spent a lot of time thinking about…. It’s tempting to feel improving things this way means we’re being good soldiers, with the grit and perseverance to continue where others may have failed — but most of the time we find ourselves stuck in the same old slog. But when you aim for a 10x gain, you lean instead on bravery and creativity — the kind that, literally and metaphorically, can put a man on the moon.” - Astro Teller. Wired Magazine. Feb 2013.
  • 6. LATEST/BEST EXAMPLES THEORY + PRACTICE <WOVEN TOGETHER> WHO IS TAKING HARDWARE MOONSHOTS?
  • 7. CURRENT STATE ROADBLOCKS OPPORTUNITIES
  • 8. CURRENT STATE ROADBLOCKS OPPORTUNITIES “The company has worked with entertainers like the Black Eyed Peas and created Lady Gaga’s famous ‘flying dress’. They also blew people away with their “Bubelle” dress, which changes color based on the wearer’s mood.” – digitalhealthpost.com
  • 9. UNIFICATION
  • 10. TO START: SPEND 100 HOURS HOW DO YOU GET TO THE MOON? Start video at 11:15 https://www.youtube.com/watch?v=P0YdK_Tds4Y 1 hour a day for the next three months.
  • 11. WHY SHOULD YOU LISTEN TO MATT WEBB? HE IS A GREAT EXAMPLE OF PIVOTING.
  • 12. UNIFICATION
  • 13. UNIFICATION
  • 14. UNIFICATION
  • 15. UNIFICATION
  • 16. UNIFICATION
  • 17. CURRENT STATE ROADBLOCKS OPPORTUNITIES
  • 18. UNIFICATION
  • 19. UNIFICATION
  • 20. UNIFICATION
  • 21. GET GOOD AT PROTOTYPING @BENEINSTEIN MANAGING DIRECTOR AT BOLT #OREILLYSOLID
  • 22. UNIFICATION
  • 23. UNIFICATION
  • 24. UNIFICATION LEARN HOW TO PITCH TO VCS @noUPSIDE PRINCIPAL AT OREILLY ALPHATECH VENTURES
  • 25. UNIFICATION
  • 26. UNIFICATION
  • 27. UNIFICATION
  • 28. IN CLOSING…
  • 29. UNDERSTAND WHAT YOU’RE REALLY SELLING – AND CHOOSE WELL
  • 30. http://vandrico.com/database YOU COULD FRAME GOALS AROUND MARKET FOCUS OR BODY PART
  • 31. BUT THERE’S A MORE POWERFUL WAY BACK TO MATT WEBB Watch the beginning! https://www.youtube.com/watch?v=P0YdK_Tds4Y
  • 32. THANK YOU! Start video at 11:15 Image credit: Oliver Sin. Math Art. http://oliversin.eu/paintings/ben-green-terence-tao-with-endre-szemeredi