BIOGRAPHY Jonas Åkerlund (born November 10, 1965) is a Swedish film and music video director, and drummer. He is best known for his stylish music videos, which are often mock forms of movie trailers and short films. Åkerlund was a member of the Swedish black metal band Bathoryfrom 1983 through 1984. He first found fame as main video director for Swedish pop act Roxette.
CAREER HISTORY In 1997 he directed the acclaimed video for The Prodigy's "Smack My Bitch Up", which sparked controversy due to its depiction of drug use, violence, and nudity. In 1998 he worked with Madonna for the song "Ray of Light", he has since worked with acts such as Lady Gaga, Metallica, Christina Aguilera, U2, Blink-182, P!nk, and Britney Spears. He directed the music video for the Smashing Pumpkins' single "Try, Try, Try", from which a short film Try was spawned. He also turned his hand to designer and photographer for the Roxettealbum Room Service in 2001. In 2002 his first full length movie, Spun debuted. He directed recent adverts for Swedish clothing retailer MQ and the re-imagining of the Devo song "Watch Us Work It" used in Dell Computers commercials. He has become a long collaborator of pop singer Madonna having worked on such music videos as "Music", "American Life", which was pulled due to its graphic content and the Iraq War, and "Jump". Among his more recent works was the controversial music video for the video for the song "Telephone" by Lady Gaga featuring Beyoncé and "Hold It Against Me" by Britney Spears.
PREVIOUS WORK David Guetta featuring Rihanna - Who's that chick? OzzyOsbourne - Let me hear you scream N.E.R.D - Hot 'n' Fun Lady Gaga - Telephone featuring Beyonce Marion Cottilard feat. Franz Ferdinand - Eyes Of Mars Rammstein - IchTu Dir Weh Jennifer Lopez - Fresh Out The Oven Mika - We Are Golden Lady Gaga - Paparazzi Pink - Sober Blondie - Good Boys Christina Aguilera - Beautiful Madonna - American Life Janes Addiction - True Nature Robbie Williams - Come Undone Metallica - Turn The Page U2 – Beautiful Day
DIRECTORIAL STYLE Although he doesn’t have a general style. However in every video for every artist there is a very different story and style, a type that effectively works for the video and the artist associated for it. Jonas Akerlund style of music video tends to be either dark or quirky, with images considered bizarre or disturbing. His work can be described as postmodern. Some of his work has been criticised for containing explicit or perhaps inappropriate content for a music video. Putting all criticism aside his music videos have an effect on his audiences for criticisms to have been made.
MUSIC VIDEOS http://www.youtube.com/watch?v=0BpfydZdTE0&oref=http%3A%2F%2Fwww.youtube.com%2Fresults%3Fsearch_query%3Dsmack%2Bmy%2Bbitch%2Bup%26aq%3Df http://www.youtube.com/watch?v=-Edv8Onsrgg&ob=av3e http://www.youtube.com/watch?v=LYduJw5LyFM&ob=av2e
OPINIONS Throughout all of his music videos the use of narrative is there to create a story for his audience to follow. Aukerlund is a unique director who not only stick to one style and one way of producing music videos, by this he shows he is capable of producing a wide range of styles for artist.