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Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
Permission, participation & understanding: embedding social media in your organisation
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Permission, participation & understanding: embedding social media in your organisation

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Getting buy-in for social media activities can be challenging. This is a presentation I gave for a Media Trust training event.

Getting buy-in for social media activities can be challenging. This is a presentation I gave for a Media Trust training event.

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  • Giving a voice
  • Transcript

    • 1. Permission, participation & comprehension: embedding social media in your organisation Leah Williams Community & Social Media Manager
    • 2. Who am I? I am also
    • 3. I used to be But I was still
    • 4. I used to be
    • 5. So why is securing buy-in a challenge?
    • 6. http://www.flickr.com/photos/dreadfuldan/70849603/
    • 7. http://www.flickr.com/photos/cafedumonde/
    • 8. Monarchy Democracy
    • 9. Social model See also http://www.slideshare.net/mexicanwave/putting-people-at-the-heart-of-your-social-media-strategy
    • 10. What sort of buy-in do you need? <ul><li>Permission </li></ul><ul><li>Participation </li></ul><ul><li>Understanding </li></ul>Who do you need it from? How might you get it?
    • 11. Permission <ul><li>Who from? </li></ul><ul><li>To do what? </li></ul><ul><li>Strategies </li></ul><ul><ul><ul><li>Learn & understand </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Play with social media </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Know your own organisation & people </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Educate </li></ul></ul></ul><ul><ul><ul><li>Explain </li></ul></ul></ul><ul><ul><ul><li>Evaluate </li></ul></ul></ul>
    • 12. Participation <ul><li>Why? </li></ul><ul><li>Who? </li></ul><ul><li>What? </li></ul><ul><li>Strategies </li></ul><ul><ul><ul><li>Educate </li></ul></ul></ul><ul><ul><ul><li>Empower </li></ul></ul></ul><ul><ul><ul><li>Enthuse </li></ul></ul></ul><ul><ul><ul><li>Evaluate </li></ul></ul></ul>
    • 13. <ul><li>Enthuse </li></ul><ul><ul><li>Showcase success </li></ul></ul><ul><ul><li>Reward people (twophy) </li></ul></ul><ul><ul><li>Talk talk talk talk </li></ul></ul><ul><ul><li>Share stats / reports </li></ul></ul><ul><li>Educate </li></ul><ul><li>Overcome myths </li></ul><ul><li>Explain changing landscape </li></ul><ul><li>Training on tools & approaches </li></ul><ul><li>@justgiving @stevebridger </li></ul><ul><li>@robmdyson @mashable </li></ul><ul><li>Evaluate </li></ul><ul><ul><li>Monitor </li></ul></ul><ul><ul><li>Collect </li></ul></ul><ul><ul><li>Analyse against goals </li></ul></ul><ul><ul><li>Share </li></ul></ul><ul><li>socialmention.com, Twittersearch </li></ul><ul><li>Socialoomph.com, FB insights </li></ul><ul><li>Empower </li></ul><ul><li>guidelines </li></ul><ul><li>permissions / sign-offs </li></ul><ul><li>training </li></ul><ul><li>Kodak social media tips </li></ul>
    • 14. Understanding <ul><li>Storytelling </li></ul><ul><ul><ul><li>Own successes </li></ul></ul></ul><ul><ul><ul><ul><li>Strawberry Tea blogpost </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Connections made via twitter </li></ul></ul></ul></ul><ul><ul><ul><li>Other charities </li></ul></ul></ul><ul><ul><ul><ul><li>WhoMadeYourPants? (@beckypants) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Text giving #haiti (twitter) </li></ul></ul></ul></ul><ul><li>Top line results </li></ul><ul><li>Feedback </li></ul><ul><ul><li>Family history forum (blog, Facebook & Twitter) </li></ul></ul><ul><ul><li>Helpline (blog) </li></ul></ul>
    • 15. Measuring results: monitoring <ul><li>Be present </li></ul><ul><li>Alerts (socialoomph, socialmention, google etc) </li></ul><ul><li>Note anecdotal stuff too </li></ul><ul><li>Share with colleagues </li></ul><ul><li>Twitter search => keywords </li></ul><ul><li>Samepoint, addictomatic, monitter </li></ul><ul><li>Paid-for monitoring tools? </li></ul>http://www.flickr.com/photos/clover_1/
    • 16. Measuring results: what to measure <ul><li>Attention </li></ul><ul><ul><ul><li>Followers </li></ul></ul></ul><ul><ul><ul><li>Pageviews </li></ul></ul></ul><ul><li>Engagement </li></ul><ul><ul><ul><li>Click throughs (bit.ly) </li></ul></ul></ul><ul><ul><ul><li>Retweets and replies </li></ul></ul></ul><ul><ul><ul><li>Comments </li></ul></ul></ul><ul><ul><ul><li>Use of hashtags </li></ul></ul></ul><ul><li>Conversion </li></ul><ul><ul><ul><li>Donations </li></ul></ul></ul><ul><ul><ul><li>Sign-ups </li></ul></ul></ul>What do I need to know to know whether I’m doing a good job? What do I need to know to know to persuade other people?
    • 17. Food for thought <ul><li>http://www.slideshare.net/ jwaddingham </li></ul><ul><li>http://www.slideshare.net/ kanter /social-media-measurement-tips </li></ul><ul><li>http://www.slideshare.net/ RobDyson /measuring-social-media-metrics-rob-dyson-presentation-at-the-nfptweetup-4310 </li></ul><ul><li>http://www.slideshare.net/ rachelbeer </li></ul><ul><li>http://www. freshnetworks .com/blog/2010/04/social-media-and-the-rebirth-of-the-storyteller/ </li></ul><ul><li>http://www.slideshare.net/ mexicanwave </li></ul>
    • 18. Breast Cancer Care here for anyone affected by breast cancer

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