Using Facebook for Business
& Blogging Basics
Leah Messina
CEO & Founder
Sinuate Media - The Organic Marketing Company SM
June 10, 2009
© Copyright Sinuate Media 2009

Facebook for Business

WHY FACEBOOK FOR BUSINESS?
W h y s h o u ld I c a r e w h a t s o m e o n e is
d o in g a ll d a y ?
W h o h a s t im e f o r
t h is ?
It is for kids. I don’t know what
How is this going to help me
to say.
increase my business?
I t i s t oo c onf us i ng .

WHY FACEBOOK FOR BUSINESS?
200,000,000 Active Members 250,000 New Members
EVERY DAY

WHO REALLY USES FACEBOOK?
194.3% Growth
276.4% Growth 29.6% Growth
101.5% Growth 20.6% Growth

Facebook Features & Updating
Best Practices

Profile Picture Status PERSONAL HOMEPAGE
Friend
Lists
Friend
Requests
Friend
Status
Updates
News Feed
Live Chat

Most Recent Status Update
PROFILE
Basic Info & Ads
Networks
Responses Wall
to Status
Update
Friends

SEGMENTING FRIENDS INTO LISTS

PRIVACY FEATURES

WAYS TO INTERACT
• Find People Interested in the Same Things as You
• Connect with Existing Contacts on a Personal Level
• Create an Application
• Distribute Content
• Set up a Fan Page
• Promote Events
• Start a Group
• Advertise

GROUPS VS. PAGES
Groups Pages
Who Who
• Consumer to Consumer •Business to Consumer
What What
• Space for like-minded consumers to •Distribution of official information &
share information & discussions (i.e. - content to interested consumers
virtual petitions where members indicate
support for a cause )
Features
•Meant to be public
Features
•Discussion Forums
• Can be public or private
•Polls
• Way of subscribing to get messages
•“Insights” – shows metrics
from an organization
•Has Administrators
• Doesn’t show metrics
• Has “Officers”

MAKING PAGES DYNAMIC
• Add applications
• Link other social networks
• Pose questions
• Share news regularly
• Post videos

ADVERTISING ON FACEBOOK
Why?
• Ads are highly targeted
because based on behavior
• Reporting is in real-time

APPLICATIONS

Basics of Business Blogging

WHAT IS A BLOG?
• Short for WEBLOG
• Chronological online journal
• Typically focused on a topic
• Is opinionated
• Links to outside sources
• Can be 1 author or several
• Can share multimedia: photos, links, videos, audio, text
• Often contains a blogroll & comments

WHY BLOG?
• Show the personal side of a business
• Share information quickly & easily
• Set the record straight
• Be a resource
• Connect with the media

HOW TO GET STARTED
• Blogger
• TypePad
• WordPress

HOSTED VS. STAND ALONE BLOGS
Hosted Stand Alone
Simple Complex
Hosted Stand Alone
Limited Options Flexibility
blogthatmommy.blogspot.com puckupdate.com
www.sinuatemedia.com/blog

WHAT MAKES YOUR CONTENT RELEVANT

HOW TO USE BLOGS FOR MARKETING
• Research conversation
• Find influencers
• Pitch your product or service

CONVERSATION MONITORING TOOLS

WHAT TO MONITOR
• Your name
• Your company name
• Your products’ names
• Key managements’ names
• Your tagline
• Competitors names
• Client’s names
• Business partners

THINGS TO CONSIDER
• Where will you get content?
• How often are you committed to sharing information?
• Do you see blogging long term?
• What do you hope to get out of blogging?
• Do you plan on putting ads on your blog?

CONTACT INFO
Leah Messina
CEO, Sinuate Media
leah@sinuatemedia.com
443.992.4691
Twitter: @leahmessina, @SinuateMedia
www.sinuatemedia.com
www.sinuatemedia.com/blog

Appendix

FACEBOOK TERMS TO KNOW
• Wall – section of a user’s profile where friends can post comments
• Wall Post – a comment left on someone’s profile
• Wall-to-Wall – screen that shows comments between 2 specific people
• Box – part of a user’s profile where they can add applications
• Networks – feature that lets users see &
connect with people from a certain
geographic region or school

FACEBOOK TERMS TO KNOW
• Fan – a user that signs up to be a member of a company’s fan page
• News Feed – Twitter-like feature which lists updates from a user’s
network
• Facebook Friend – someone who you are friends on Facebook but not in
real life
• Facebook Connect – Developer center for those looking to integrate
Facebook into websites & build applications

Measuring Success

WHAT TO LOOK FOR
• # of Friends
• # of Friend Requests
• # of Comments
• # of Fans (for Pages)
• # of Views on Content
• # of “Likes”
• # of Discussions

EXTRACTING DATA FROM FACEBOOK
Fan Page Traffic Contest announcement sent out
• 1,019 Total Pageviews
• 36 Total Photo Views New videos posted
• 88 Total Video Plays
•Traffic peaked on days when Contest winners announced
new content was posted I Heart Matt Iseman Group posts
announcement
Fan Page Demographics Sample Comments

LONG-TERM SOCIAL MEDIA STRATEGIES
• What’s the schedule for releasing new content?
• Are you responding to friend requests & messages?
• What’s your strategy for reacting to news?
• Are your social profiles linked together?