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NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
NTC Tech Awards 2012
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NTC Tech Awards 2012

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  • 1. NTC – Tech Awards 2012Social Media Listening SummaryPrepared by Leah Mackey on behalf of ACS Advertising, a Xerox CompanyOct. 30, 2012
  • 2. Search Configuration & SummaryA current search for the following keywords returned 832 mentions from May 1, 2012 – Oct. 30, 2012. The search was configuredusing the following search set:• (#techawards2012 OR techawards2012 OR nashtechcouncil) + tech awards• (nashville tech council OR nash tech council OR nash tech council OR ntc) + (awards OR gala)Summary of results:• Majority of content from Twitter• Majority of conversation occurring the week of the awards, peaking the night of the galaSearching includes:• Social Media Channels• Images & Videos• Online Mainstream News sites• Forums & Forum Replies• Blogs & Blog Comments• Any site with an active RSS FeedFilters include:• Included English language only• Included U.S.A. and no location disclosure 2 October 30, 2012
  • 3. Total Volume = 832 mentions Public Facebook Statuses 7 Blogs 1% 82 10% News 58 7% Forums 20 2% Twitter 665 80%3 October 30, 2012
  • 4. Conversation Word Cloud4 October 30, 2012
  • 5. Conversation BuzzGraph A BuzzGraph shows a visual summary of buzz around the searched query by listing words that appear frequently along with the search query. Association between different keywords is represented by edges between them which can be bold, simple, or dashed based on the strength of association. Strongly related words, which frequently appear together, have darker edge between them. The position of a word is not indicative to its relevance or frequency of mention.5 October 30, 2012
  • 6. Popularity Trend6 October 30, 2012
  • 7. Sentiment*Using automated sentiment scoring system Overall Sentiment Negative Neutral / No Sentiment Positive 7 October 30, 2012
  • 8. Geography8 October 30, 2012
  • 9. #TechAwards2012A Deeper Dive on Twitter
  • 10. Twitter Reach1.5 million impressions from 665 Tweets Authority Breakdown - shows breakdown of the authority (influence) of the Tweet authors. Tweets are segmented into ordinary, prominent or influential categories based on their author’s influence. Mention Type Engagement Level The # of times a single user tweeted about the subject 10 October 30, 2012
  • 11. Most Authoritative Top 10 Twitter users with the highest authority who tweeted about the event1. 6.2. 7.3. 8.4. 9.5. 10. 11 October 30, 2012
  • 12. Top SourcesTop 12 users who tweeted the most 12 October 30, 2012
  • 13. Twitter Demographics / Geography Gender Demographics U.S. State Distribution Analyzing 426 profiles from 665 Twitter results Analyzing 609 profiles from 665 Twitter results Other 30 5% Tennessee 579 95%13 October 30, 2012
  • 14. Popular TweetsThe most retweeted Tweets14 October 30, 2012

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