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@leahjonesEarly Adopter with Tech Inertia,[object Object]
Different Features, Same Core,[object Object],You can tell your story in your own words,[object Object],You can connect with members, potential members, alumni, partner organizations where they want to connect with you,[object Object],Social media is not Search Engine Optimization (SEO) or Search Engine Marketing (SEM), but it can improve search-ability,[object Object],These are sites where you can interact with like-minded people locally or globally ,[object Object],Social Media Sites are relationship building tools, not broadcast media,[object Object]
Search Engines Everywhere,[object Object],Blogs ,[object Object],http://blogsearch.google.com,[object Object],http://blogpulse.com,[object Object],http://technorati.com,[object Object],Twitter,[object Object],http://search.twitter.com,[object Object],Video,[object Object],www.youtube.com,[object Object],www.vimeo.com,[object Object],www.veoh.com,[object Object],www.blinkx.com,[object Object],Photo,[object Object],www.flickr.com,[object Object],www.picasa.com,[object Object]
Math With Words – Boolean Search,[object Object],OR,[object Object],NOT,[object Object],Chicago OR Daley,[object Object],Chicago NOT Daley,[object Object],AND,[object Object],Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball),[object Object]
Building a Taxonomy,[object Object],Organizational: How do we (inside the organization) talk about the brand?,[object Object],Natural: How does the public talk about us?,[object Object],How do people really spell?,[object Object],What are common nick-names?,[object Object],What are related issues and topics?,[object Object]
Additional Items to Search,[object Object],Your name,[object Object],Your group’s name,[object Object],Any URLs/links ,[object Object],Title of a events or publications,[object Object],Your tag line to see if others are picking it up,[object Object],Names of competition or your comparables,[object Object],Use quotes “around phrases of two or more words” to search for an exact phrase,[object Object],Never be afraid to use the advanced search option,[object Object],Subscribe to search results using RSS,[object Object]
Building Buzz,[object Object]
Research  Purchase,[object Object]
I Fight Dragons,[object Object]
I Fight Dragons – 2009 Timeline,[object Object],EP released in February,[object Object],Won Metromix Best Chicago Band of 2009 in April,[object Object],First 1000 Fans “cred cards” in May,[object Object],Advance Guard in May,[object Object],National tour Oct-Dec,[object Object],100 Lifetime Subscriptions sell in 48 hours in November,[object Object],Signed by Atlantic Record in Feb 2010,[object Object]
Leah Jones,[object Object],www.natiiv.com,[object Object],leah@natiiv.com,[object Object],Facebook.com/natiivarts,[object Object],Twitter.com/leahjones,[object Object]

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