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RCC Building Buzz
 

RCC Building Buzz

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Presentation given at the RCC in Chicago in April 2010.

Presentation given at the RCC in Chicago in April 2010.

Most of the hour was a Q&A, so the presentation is pretty sparse.

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    RCC Building Buzz RCC Building Buzz Presentation Transcript

    • @leahjonesEarly Adopter with Tech Inertia
    • Different Features, Same Core
      You can tell your story in your own words
      You can connect with members, potential members, alumni, partner organizations where they want to connect with you
      Social media is not Search Engine Optimization (SEO) or Search Engine Marketing (SEM), but it can improve search-ability
      These are sites where you can interact with like-minded people locally or globally
      Social Media Sites are relationship building tools, not broadcast media
    • Search Engines Everywhere
      Blogs
      http://blogsearch.google.com
      http://blogpulse.com
      http://technorati.com
      Twitter
      http://search.twitter.com
      Video
      www.youtube.com
      www.vimeo.com
      www.veoh.com
      www.blinkx.com
      Photo
      www.flickr.com
      www.picasa.com
    • Math With Words – Boolean Search
      OR
      NOT
      Chicago OR Daley
      Chicago NOT Daley
      AND
      Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)
    • Building a Taxonomy
      Organizational: How do we (inside the organization) talk about the brand?
      Natural: How does the public talk about us?
      How do people really spell?
      What are common nick-names?
      What are related issues and topics?
    • Additional Items to Search
      Your name
      Your group’s name
      Any URLs/links
      Title of a events or publications
      Your tag line to see if others are picking it up
      Names of competition or your comparables
      Use quotes “around phrases of two or more words” to search for an exact phrase
      Never be afraid to use the advanced search option
      Subscribe to search results using RSS
    • Building Buzz
    • Research  Purchase
    • I Fight Dragons
    • I Fight Dragons – 2009 Timeline
      EP released in February
      Won Metromix Best Chicago Band of 2009 in April
      First 1000 Fans “cred cards” in May
      Advance Guard in May
      National tour Oct-Dec
      100 Lifetime Subscriptions sell in 48 hours in November
      Signed by Atlantic Record in Feb 2010
    • Leah Jones
      www.natiiv.com
      leah@natiiv.com
      Facebook.com/natiivarts
      Twitter.com/leahjones