RCC Building Buzz

@leahjonesEarly Adopter with Tech Inertia

Different Features, Same Core
You can tell your story in your own words
You can connect with members, potential members, alumni, partner organizations where they want to connect with you
Social media is not Search Engine Optimization (SEO) or Search Engine Marketing (SEM), but it can improve search-ability
These are sites where you can interact with like-minded people locally or globally
Social Media Sites are relationship building tools, not broadcast media

Search Engines Everywhere
Blogs
http://blogsearch.google.com
http://blogpulse.com
http://technorati.com
Twitter
http://search.twitter.com
Video
www.youtube.com
www.vimeo.com
www.veoh.com
www.blinkx.com
Photo
www.flickr.com
www.picasa.com

Math With Words – Boolean Search
OR
NOT
Chicago OR Daley
Chicago NOT Daley
AND
Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)

Building a Taxonomy
Organizational: How do we (inside the organization) talk about the brand?
Natural: How does the public talk about us?
How do people really spell?
What are common nick-names?
What are related issues and topics?

Additional Items to Search
Your name
Your group’s name
Any URLs/links
Title of a events or publications
Your tag line to see if others are picking it up
Names of competition or your comparables
Use quotes “around phrases of two or more words” to search for an exact phrase
Never be afraid to use the advanced search option
Subscribe to search results using RSS

Building Buzz

Research  Purchase

I Fight Dragons

I Fight Dragons – 2009 Timeline
EP released in February
Won Metromix Best Chicago Band of 2009 in April
First 1000 Fans “cred cards” in May
Advance Guard in May
National tour Oct-Dec
100 Lifetime Subscriptions sell in 48 hours in November
Signed by Atlantic Record in Feb 2010

Leah Jones
www.natiiv.com
leah@natiiv.com
Facebook.com/natiivarts
Twitter.com/leahjones

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RCC Building Buzz

by Leah Jones on Apr 12, 2010

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RCC Building Buzz — Presentation Transcript