October 2009 natiiv workbook


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October 2009 natiiv workbook

  1. 1. You’ve got the accounts, now what? Social Media Coaching with Leah Jones Founder of Natiiv Arts & Media
  2. 2. Agenda <ul><li>Getting more out of search </li></ul><ul><li>Using RSS to bring search and news to you </li></ul><ul><li>You’ve got the account... now what? </li></ul><ul><ul><li>Getting involved in blogging </li></ul></ul><ul><ul><li>Twittering for love and money </li></ul></ul><ul><ul><li>Facebook Fan Page -- the new MySpace? </li></ul></ul><ul><ul><li>YouTube and video sites </li></ul></ul><ul><ul><li>Flickr and photo sites </li></ul></ul><ul><ul><li>Delicious -- your portable pressroom </li></ul></ul><ul><ul><li>HARO -- Be an expert, get more press </li></ul></ul><ul><ul><li>Own one word </li></ul></ul><ul><ul><li>Online to Offline to Online </li></ul></ul><ul><li>Final thoughts </li></ul>
  3. 3. Search Engines Everywhere <ul><li>Blogs </li></ul><ul><li>http://blogsearch.google.com </li></ul><ul><li>http://blogpulse.com </li></ul><ul><li>http://technorati.com </li></ul><ul><li>http://icerocket.com </li></ul><ul><li>Twitter </li></ul><ul><li>http://search.twitter.com </li></ul><ul><li>Video </li></ul><ul><li>www.youtube.com </li></ul><ul><li>www.vimeo.com </li></ul><ul><li>www.veoh.com </li></ul><ul><li>www.blinkx.com </li></ul><ul><li>Photo </li></ul><ul><li>www.flickr.com </li></ul><ul><li>www.picasa.com </li></ul>
  4. 4. Math With Words – Boolean Search OR AND NOT Chicago OR Daley Chicago NOT Daley Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)
  5. 5. What to Search
  6. 6. RSS the Oprah Way Back in Skinny Jeans For More: www.commoncraft.com RSS in Plain English
  7. 7. Set Up Your RSS Reader <ul><li>Google Reader, NetVibes, Bloglines </li></ul><ul><li>Subscribe to RSS feeds of favorite blogs, news sites and comment threads of blogs to follow industry topics </li></ul><ul><li>Subscribe to date sorted searches of </li></ul><ul><ul><li>Your name and username </li></ul></ul><ul><ul><li>Your band or group name </li></ul></ul><ul><ul><li>Book titles, event names, album or song titles </li></ul></ul><ul><ul><li>Names of competitors or people you are compared to </li></ul></ul><ul><ul><li>Each of your URLs to check for new links </li></ul></ul>
  8. 8. Social Media Sites <ul><li>(& what to do when you get there) </li></ul>
  9. 9. Get Involved in Blogging <ul><li>Link it up! Make sure to link to and properly credit people in your posts </li></ul><ul><li>Add a ShareThis button to your template to make it easy to Tweet and share the posts </li></ul><ul><li>Encourage comments by ending with a question or call to action. Respond to comments on your blog, leave thoughtful comments on other blogs </li></ul><ul><li>Subscribe to cool blogs in your RSS reader to keep up with and remember </li></ul><ul><li>Use Google Analytics or Get Clicky to understand how people are coming to your site, use Feedburner to know how people are subscribing to you </li></ul><ul><li>No blog is better than an abandoned blog </li></ul><ul><li>Consider using Posterous or Tumblr </li></ul>
  10. 10. Twitter - Microblogging <ul><li>Find fans, friends and future fans </li></ul><ul><li>Make it about your fans, not just about you </li></ul><ul><li>Share links to videos, reviews, music </li></ul><ul><li>Have conversations about anything important to you </li></ul><ul><li>Always be human </li></ul><ul><li>RT (retweet) great tweets from other people </li></ul><ul><li>Twitter is a global, digital cocktail party </li></ul><ul><li>Applications </li></ul><ul><li>http://search.twitter.com </li></ul><ul><ul><li>Use advanced search to look for tweets by locations </li></ul></ul><ul><li>WeFollow.com is a directory based on location and interest </li></ul><ul><li>Tweetdeck or Seesmic for desktop </li></ul><ul><li>Tweetie, Seesmic or Ubertwitter </li></ul><ul><li>Twitterfeed.com to feed your blog posts into Twitter </li></ul><ul><li>Create a Twitter Landing Page </li></ul>
  11. 11. Flickr – Photo Sharing <ul><li>Upload photos from touring, recording, meet-ups and life </li></ul><ul><li>Use it to store your best bio photos for use in press and by bloggers </li></ul><ul><li>Create a pool to collect photos by others </li></ul><ul><li>Find photographers in other cities and invite to upcoming events </li></ul><ul><li>Make it easy for people to find photos to include in stories </li></ul>
  12. 12. Facebook Fan Page <ul><li>Easier to manage events, photos, and communication with a Fan Page than with a Group </li></ul><ul><li>New format makes it like a profile with walls, status updates and group messaging, but don’t overwhelm fans with updates </li></ul><ul><li>Facebook.com/username </li></ul><ul><li>Blog  Facebook Fan Page  Twitter </li></ul><ul><li>A fan page keeps your personal page personal </li></ul><ul><li>Add other pages to your page favorites to show partnerships </li></ul>
  13. 13. Video Sharing – Be Everywhere <ul><li>Get all of your videos up on multiple sites because everyone isn’t on YouTube </li></ul><ul><li>Connect with users that like your videos </li></ul><ul><li>Comment on videos and respond to comments on your own </li></ul><ul><li>Want to save time uploading and track analytics? Use Tubemogul.com </li></ul><ul><li>Try live video on Ustream.com or using Qik.com from your phone </li></ul><ul><li>Use YouTube insights to make decisions about how to edit and change videos </li></ul>
  14. 14. Delicious – Portable Press Room <ul><li>Keep all reviews and press in one place </li></ul><ul><li>Add articles on the fly </li></ul><ul><li>Add relevant tags to make them searchable </li></ul><ul><li>Also a great “back up brain” </li></ul><ul><li>Save links to articles, videos, inspiration in one place </li></ul>
  15. 15. HARO – Be The Expert <ul><li>Everyone’s An Expert at Something! </li></ul><ul><li>Subscribe to HARO and pitch when you are the expert the journalist is looking for </li></ul><ul><li>Position yourself as an expert in your industry </li></ul><ul><li>Get more press </li></ul><ul><li>What is your expertise? </li></ul>
  16. 16. One Click Sites <ul><li>Artist Data </li></ul><ul><li>Allows you to update the calendars on multiple sites at once </li></ul><ul><li>Tube Mogul </li></ul><ul><li>Allows you to update multiple video sites at once </li></ul><ul><li>Aggregates statistics </li></ul><ul><li>Sonic Bids </li></ul><ul><li>EPK for submitting to festivals </li></ul><ul><li>Look for specials from businesses – KOA offered free camping to bands that did a 30 minutes show or lesson; Denny’s offered half priced food after midnight </li></ul>
  17. 17. Trust in a Username <ul><li>Pick a persistent username and make it your log-in EVERYWHERE </li></ul><ul><li>Trust travels with your username from site to site </li></ul><ul><li>Own Google for that one word </li></ul><ul><li>Make sure people find you when they are looking for you </li></ul>
  18. 18. Online  Offline  Online <ul><li>Use Facebook, Twitter, and Blogs to organize in person events </li></ul><ul><li>Twitter from the event to let people know what’s going on </li></ul><ul><li>Try Ustream or BlogTalkRadio from the road </li></ul><ul><li>Write a wrap-up post on your blog, add photos to Flickr and Facebook </li></ul>Amy Guth’s ScavenTour Twitter + Blogs + Flickr + People!
  19. 19. A few more sites <ul><li>Location Based </li></ul><ul><li>BrightKite </li></ul><ul><li>FourSquare </li></ul><ul><li>Artist Sites </li></ul><ul><li>www.thesixtyone.com </li></ul><ul><li>iLike </li></ul><ul><li>www.librarything.com </li></ul>
  20. 20. A Few More Thoughts <ul><li>Always be human </li></ul><ul><li>You use the technology, the technology doesn’t use you </li></ul><ul><li>Viral is an outcome, not a strategy </li></ul><ul><li>Perso-professional is more interesting than only professional </li></ul><ul><li>Saying “thank you” goes a long way with fans, so does “I’m sorry.” </li></ul><ul><li>Join conversations outside of your field if you enjoy the topic </li></ul><ul><li>Leave thoughtful comments, not spam comments </li></ul>
  21. 21. Natiiv Arts & Media, LLC <ul><li>Leah Jones </li></ul><ul><li>leah@natiiv.com </li></ul><ul><li>www.natiiv.com </li></ul><ul><li>twitter.com/leahjones </li></ul><ul><li>twitter.com/natiiv </li></ul>You’re referrals and testimonials mean a lot to me as a small business owner. Please send feedback, referrals or testimonials to me via email, Facebook or LinkedIn. -Leah