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October 2009 natiiv workbook
 

October 2009 natiiv workbook

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    October 2009 natiiv workbook October 2009 natiiv workbook Presentation Transcript

    • You’ve got the accounts, now what? Social Media Coaching with Leah Jones Founder of Natiiv Arts & Media
    • Agenda
      • Getting more out of search
      • Using RSS to bring search and news to you
      • You’ve got the account... now what?
        • Getting involved in blogging
        • Twittering for love and money
        • Facebook Fan Page -- the new MySpace?
        • YouTube and video sites
        • Flickr and photo sites
        • Delicious -- your portable pressroom
        • HARO -- Be an expert, get more press
        • Own one word
        • Online to Offline to Online
      • Final thoughts
    • Search Engines Everywhere
      • Blogs
      • http://blogsearch.google.com
      • http://blogpulse.com
      • http://technorati.com
      • http://icerocket.com
      • Twitter
      • http://search.twitter.com
      • Video
      • www.youtube.com
      • www.vimeo.com
      • www.veoh.com
      • www.blinkx.com
      • Photo
      • www.flickr.com
      • www.picasa.com
    • Math With Words – Boolean Search OR AND NOT Chicago OR Daley Chicago NOT Daley Chicago NOT (Daley OR Obama OR “white sox”) AND (game OR Cubs OR baseball)
    • What to Search
    • RSS the Oprah Way Back in Skinny Jeans For More: www.commoncraft.com RSS in Plain English
    • Set Up Your RSS Reader
      • Google Reader, NetVibes, Bloglines
      • Subscribe to RSS feeds of favorite blogs, news sites and comment threads of blogs to follow industry topics
      • Subscribe to date sorted searches of
        • Your name and username
        • Your band or group name
        • Book titles, event names, album or song titles
        • Names of competitors or people you are compared to
        • Each of your URLs to check for new links
    • Social Media Sites
      • (& what to do when you get there)
    • Get Involved in Blogging
      • Link it up! Make sure to link to and properly credit people in your posts
      • Add a ShareThis button to your template to make it easy to Tweet and share the posts
      • Encourage comments by ending with a question or call to action. Respond to comments on your blog, leave thoughtful comments on other blogs
      • Subscribe to cool blogs in your RSS reader to keep up with and remember
      • Use Google Analytics or Get Clicky to understand how people are coming to your site, use Feedburner to know how people are subscribing to you
      • No blog is better than an abandoned blog
      • Consider using Posterous or Tumblr
    • Twitter - Microblogging
      • Find fans, friends and future fans
      • Make it about your fans, not just about you
      • Share links to videos, reviews, music
      • Have conversations about anything important to you
      • Always be human
      • RT (retweet) great tweets from other people
      • Twitter is a global, digital cocktail party
      • Applications
      • http://search.twitter.com
        • Use advanced search to look for tweets by locations
      • WeFollow.com is a directory based on location and interest
      • Tweetdeck or Seesmic for desktop
      • Tweetie, Seesmic or Ubertwitter
      • Twitterfeed.com to feed your blog posts into Twitter
      • Create a Twitter Landing Page
    • Flickr – Photo Sharing
      • Upload photos from touring, recording, meet-ups and life
      • Use it to store your best bio photos for use in press and by bloggers
      • Create a pool to collect photos by others
      • Find photographers in other cities and invite to upcoming events
      • Make it easy for people to find photos to include in stories
    • Facebook Fan Page
      • Easier to manage events, photos, and communication with a Fan Page than with a Group
      • New format makes it like a profile with walls, status updates and group messaging, but don’t overwhelm fans with updates
      • Facebook.com/username
      • Blog  Facebook Fan Page  Twitter
      • A fan page keeps your personal page personal
      • Add other pages to your page favorites to show partnerships
    • Video Sharing – Be Everywhere
      • Get all of your videos up on multiple sites because everyone isn’t on YouTube
      • Connect with users that like your videos
      • Comment on videos and respond to comments on your own
      • Want to save time uploading and track analytics? Use Tubemogul.com
      • Try live video on Ustream.com or using Qik.com from your phone
      • Use YouTube insights to make decisions about how to edit and change videos
    • Delicious – Portable Press Room
      • Keep all reviews and press in one place
      • Add articles on the fly
      • Add relevant tags to make them searchable
      • Also a great “back up brain”
      • Save links to articles, videos, inspiration in one place
    • HARO – Be The Expert
      • Everyone’s An Expert at Something!
      • Subscribe to HARO and pitch when you are the expert the journalist is looking for
      • Position yourself as an expert in your industry
      • Get more press
      • What is your expertise?
    • One Click Sites
      • Artist Data
      • Allows you to update the calendars on multiple sites at once
      • Tube Mogul
      • Allows you to update multiple video sites at once
      • Aggregates statistics
      • Sonic Bids
      • EPK for submitting to festivals
      • Look for specials from businesses – KOA offered free camping to bands that did a 30 minutes show or lesson; Denny’s offered half priced food after midnight
    • Trust in a Username
      • Pick a persistent username and make it your log-in EVERYWHERE
      • Trust travels with your username from site to site
      • Own Google for that one word
      • Make sure people find you when they are looking for you
    • Online  Offline  Online
      • Use Facebook, Twitter, and Blogs to organize in person events
      • Twitter from the event to let people know what’s going on
      • Try Ustream or BlogTalkRadio from the road
      • Write a wrap-up post on your blog, add photos to Flickr and Facebook
      Amy Guth’s ScavenTour Twitter + Blogs + Flickr + People!
    • A few more sites
      • Location Based
      • BrightKite
      • FourSquare
      • Artist Sites
      • www.thesixtyone.com
      • iLike
      • www.librarything.com
    • A Few More Thoughts
      • Always be human
      • You use the technology, the technology doesn’t use you
      • Viral is an outcome, not a strategy
      • Perso-professional is more interesting than only professional
      • Saying “thank you” goes a long way with fans, so does “I’m sorry.”
      • Join conversations outside of your field if you enjoy the topic
      • Leave thoughtful comments, not spam comments
    • Natiiv Arts & Media, LLC
      • Leah Jones
      • leah@natiiv.com
      • www.natiiv.com
      • twitter.com/leahjones
      • twitter.com/natiiv
      You’re referrals and testimonials mean a lot to me as a small business owner. Please send feedback, referrals or testimonials to me via email, Facebook or LinkedIn. -Leah