CMPRSA THE WORKSHOP Leah Jones Senior Analyst, Edelman Digital Research & Digital Culture

COMBINE TOOLS TO BUILD PRESENCE AND RELATIONSHIPS

BIGGBY COFFEE: TWITTER, FLICKR, BLOG, GOOGLE MAPS

ENJOY ILLINOIS: TWITTER, FLICKR, BLOGGER EVENTS

THE BITS & PIECES

BLOGS Frequently updated online journals, published in reverse chronological order 100M tracked by T’rati, 15M of which are active Likely tens of millions more in Asian countries Good For: Personally connecting with communities big and small Provides perspective and context to a company Delivering insight into influential mindset

Frequently updated online journals, published in reverse chronological order

100M tracked by T’rati, 15M of which are active

Likely tens of millions more in Asian countries

Good For:

Personally connecting with communities big and small

Provides perspective and context to a company

Delivering insight into influential mindset

MICROBLOGGING Takes short-form inputs (e.g., IM and text message) and serves them up as a blog Front page of MSM this year, Twitter takes control Messages can be public, private, or privately public Good For: Delivering minute-by-minute updates from personal perspective Following tech conferences through the eyes of enthusiasts Building relationships with individuals Monitoring for customer service

Takes short-form inputs (e.g., IM and text message) and serves them up as a blog

Front page of MSM this year, Twitter takes control

Messages can be public, private, or privately public

Good For:

Delivering minute-by-minute updates from personal perspective

Following tech conferences through the eyes of enthusiasts

Building relationships with individuals

Monitoring for customer service

SOCIAL NETWORKS Connect to people you know and find like-minded groups to join Create an online group for an offline group Organize events via group Share photos of events Expand your social circle Foster relationships locally and globally

Connect to people you know and find like-minded groups to join

Create an online group for an offline group

Organize events via group

Share photos of events

Expand your social circle

Foster relationships locally and globally

VIDEO SHARING Users upload video, tag it, and share it in a Web-friendly format Top sites include YouTube, Revver, and DailyMotion Terms of service are starting to relax (a little ) for corporations

Users upload video, tag it, and share it in a Web-friendly format

Top sites include YouTube, Revver, and DailyMotion

Terms of service are starting to relax (a little ) for corporations

PHOTO SHARING A place where users can upload, tag, share, and collaborate around photos Flickr is clearly the most popular (and open) photo-sharing community; Google offers Picasa Compare to Shutterfly or Kodak/Ofoto

A place where users can upload, tag, share, and collaborate around photos

Flickr is clearly the most popular (and open) photo-sharing community; Google offers Picasa

Compare to Shutterfly or Kodak/Ofoto

LISTEN, THEN ENGAGE

Establishing an online presence Engaging online influencers Enriching content Embracing community CRAWL WALK RUN FLY Evolution of an Online Engagement Program Online Monitoring