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Making Connections Using Social Media

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Presentation delivered to Morgan Stanley Smith Barney SE Region Innovation Exchange, Thursday, October 6, 2011 by Leah D. Gordon

Presentation delivered to Morgan Stanley Smith Barney SE Region Innovation Exchange, Thursday, October 6, 2011 by Leah D. Gordon

Published in: Business, Technology
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  • 1. Making Connections Using Social Media
    Leah D. Gordon
    Strategist
    Branding the Link
    Morgan Stanley Smith Barney
    Southeast Region Innovation Exchange
    October 6, 2011
  • 2. Overview
    Gain a baseline understanding of social media
    Motivate you to think about networking differently
    Find resources for learning
    www.LeahDGordon.com | @simpleelovlee
  • 3. Internet Use
    95,354,000
    www.LeahDGordon.com | @simpleelovlee
    Internet users in the United States.
    Source: Nielsen Online
  • 4. Internet Use
    94,013,200
    www.LeahDGordon.com | @simpleelovlee
    Population of Philippines
    Source: National Statistics Office
  • 5. Social Media
    3 out of 4
    www.LeahDGordon.com | @simpleelovlee
    Americans use social technology.
    Source: Forrester, The Growth of Social Technology, 2008
  • 6. Question
    What is social media?
    www.LeahDGordon.com | @simpleelovlee
  • 7. Social Media
    The use of web- and mobile-based technologies to turn communication into interactive dialogue
    www.LeahDGordon.com | @simpleelovlee
  • 8. Question
    What is the most credible form of advertising?
    www.LeahDGordon.com | @simpleelovlee
  • 9. www.LeahDGordon.com | @simpleelovlee
  • 10. Question
    How are small businesses using social media?
    www.LeahDGordon.com | @simpleelovlee
  • 11. Social Media & Business
    70%
    www.LeahDGordon.com | @simpleelovlee
    of small businesses promote
    on Facebook.
    Source: Regus
  • 12. Social Media & Business
    $26B
    www.LeahDGordon.com | @simpleelovlee
    spent on Internet advertising in 2011.
    Source: Internet Advertising Bureau
  • 13. Small Businesses & Social Media
    To promote their brand
    To network and develop new business
    To build customer loyalty
    www.LeahDGordon.com | @simpleelovlee
    Source: SocialMediaToday.com
  • 14. www.LeahDGordon.com | @simpleelovlee
  • 15. Question
    Who is SuzeOrman?
    www.LeahDGordon.com | @simpleelovlee
  • 16. www.LeahDGordon.com | @simpleelovlee
  • 17. #WealthManagement
    www.LeahDGordon.com | @simpleelovlee
  • 18. Social Media & Your Business
    Promote your brand.
    Be a thought leader in your community.
    Connect with professionals that compliment your business.
    Offer your expertise and solve problems.
    Stay relevant.
    www.LeahDGordon.com | @simpleelovlee
  • 19. www.LeahDGordon.com | @simpleelovlee

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