Making Connections Using Social Media <br />Leah D. Gordon<br />Strategist<br />Branding the Link<br />Morgan Stanley Smit...
Overview<br />Gain a baseline understanding of social media<br />Motivate you to think about networking differently<br />F...
Internet Use<br />95,354,000<br />www.LeahDGordon.com  |  @simpleelovlee<br />Internet users in the United States.<br />So...
Internet Use<br />94,013,200<br />www.LeahDGordon.com  |  @simpleelovlee<br />Population of Philippines<br />Source: Natio...
Social Media<br />3 out of 4<br />www.LeahDGordon.com  |  @simpleelovlee<br />Americans use social technology.<br />Source...
Question<br />What is social media? <br />www.LeahDGordon.com  |  @simpleelovlee<br />
Social Media<br />The use of web- and mobile-based technologies to turn communication into interactive dialogue<br />www.L...
Question<br />What is the most credible form of advertising? <br />www.LeahDGordon.com  |  @simpleelovlee<br />
www.LeahDGordon.com  |  @simpleelovlee<br />
Question<br />How are small businesses using social media? <br />www.LeahDGordon.com  |  @simpleelovlee<br />
Social Media & Business<br />70%<br />www.LeahDGordon.com  |  @simpleelovlee<br />of  small businesses promote<br /> on Fa...
Social Media & Business<br />$26B<br />www.LeahDGordon.com  |  @simpleelovlee<br />spent on Internet advertising in 2011.<...
Small Businesses & Social Media<br />To promote their brand<br />To network and develop new business<br />To build custome...
www.LeahDGordon.com  |  @simpleelovlee<br />
Question<br />Who is SuzeOrman? <br />www.LeahDGordon.com  |  @simpleelovlee<br />
www.LeahDGordon.com  |  @simpleelovlee<br />
#WealthManagement<br />www.LeahDGordon.com  |  @simpleelovlee<br />
Social Media & Your Business<br />Promote your brand. <br />Be a thought leader in your community. <br />Connect with prof...
www.LeahDGordon.com  |  @simpleelovlee<br />
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Making Connections Using Social Media

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Presentation delivered to Morgan Stanley Smith Barney SE Region Innovation Exchange, Thursday, October 6, 2011 by Leah D. Gordon

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Making Connections Using Social Media

  1. 1. Making Connections Using Social Media <br />Leah D. Gordon<br />Strategist<br />Branding the Link<br />Morgan Stanley Smith Barney <br />Southeast Region Innovation Exchange<br />October 6, 2011<br />
  2. 2. Overview<br />Gain a baseline understanding of social media<br />Motivate you to think about networking differently<br />Find resources for learning<br />www.LeahDGordon.com | @simpleelovlee<br />
  3. 3. Internet Use<br />95,354,000<br />www.LeahDGordon.com | @simpleelovlee<br />Internet users in the United States.<br />Source: Nielsen Online<br />
  4. 4. Internet Use<br />94,013,200<br />www.LeahDGordon.com | @simpleelovlee<br />Population of Philippines<br />Source: National Statistics Office<br />
  5. 5. Social Media<br />3 out of 4<br />www.LeahDGordon.com | @simpleelovlee<br />Americans use social technology.<br />Source: Forrester, The Growth of Social Technology, 2008<br />
  6. 6. Question<br />What is social media? <br />www.LeahDGordon.com | @simpleelovlee<br />
  7. 7. Social Media<br />The use of web- and mobile-based technologies to turn communication into interactive dialogue<br />www.LeahDGordon.com | @simpleelovlee<br />
  8. 8. Question<br />What is the most credible form of advertising? <br />www.LeahDGordon.com | @simpleelovlee<br />
  9. 9. www.LeahDGordon.com | @simpleelovlee<br />
  10. 10. Question<br />How are small businesses using social media? <br />www.LeahDGordon.com | @simpleelovlee<br />
  11. 11. Social Media & Business<br />70%<br />www.LeahDGordon.com | @simpleelovlee<br />of small businesses promote<br /> on Facebook.<br />Source: Regus<br />
  12. 12. Social Media & Business<br />$26B<br />www.LeahDGordon.com | @simpleelovlee<br />spent on Internet advertising in 2011.<br />Source: Internet Advertising Bureau<br />
  13. 13. Small Businesses & Social Media<br />To promote their brand<br />To network and develop new business<br />To build customer loyalty<br />www.LeahDGordon.com | @simpleelovlee<br />Source: SocialMediaToday.com<br />
  14. 14. www.LeahDGordon.com | @simpleelovlee<br />
  15. 15. Question<br />Who is SuzeOrman? <br />www.LeahDGordon.com | @simpleelovlee<br />
  16. 16. www.LeahDGordon.com | @simpleelovlee<br />
  17. 17. #WealthManagement<br />www.LeahDGordon.com | @simpleelovlee<br />
  18. 18. Social Media & Your Business<br />Promote your brand. <br />Be a thought leader in your community. <br />Connect with professionals that compliment your business. <br />Offer your expertise and solve problems. <br />Stay relevant. <br />www.LeahDGordon.com | @simpleelovlee<br />
  19. 19. www.LeahDGordon.com | @simpleelovlee<br />

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