BHSU College of Business Marketing Plan 2011

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A brief presentation to the faculty and administrators of Black Hills State University of our teams findings and recommendations for pursuing AACSB accreditation. The full is plan is more than 70 …

A brief presentation to the faculty and administrators of Black Hills State University of our teams findings and recommendations for pursuing AACSB accreditation. The full is plan is more than 70 pages long.

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Transcript

  • 1. Marketing Plan 2011 College of Business and Technology Presented by: Buzz Marketing
  • 2. Executive Summary  The Industry  The College  COB Services  The Market  Environmental Factors
  • 3. Situational Analysis The Competition  University of South Dakota  South Dakota State University  Northern State University  Dakota State University
  • 4. SWOT Analysis Strengths Student involvement within the community High quality faculty Student work ethic Small class sizes Location Weaknesses Having to sell the value of the University to the community Low salary for faculty members Lack of student involvement Technology gap on campus Faculty work loads Low population Limited majors Opportunities AACSB accreditation (increased credibility) Deeper connections within the community Strengthen perceived value Student research DUSEL Growth Threats Raising tuition costs Higher credit requirement Online degree programs Recent budget cuts
  • 5. Marketing Strategy  Brand the College of Business  Increase national presence through conference competitions  Increase COB student organization cohesion  Push COB Minors • Focus on freshman students
  • 6. BUSINESS KNOWLEDGE puts you ahead of the competition to opportunity Minor in Business & discover endless options! BUSINESS KNOWLEDGE puts you ahead of the competition to opportunity Minor in Business & discover endless options! Open the Door Open the Door
  • 7. Marketing Strategy  Structured internship program • Internship information on school website or create interactive website • Student position to assist in management of internships • Ongoing relationship with businesses  Strengthen student commitment to COB • Fall welcome for COB students • Student mentor program • Student research
  • 8. Marketing Strategies  Increase perceived value of COB within community • Strengthen ties between the College of Business Student Advisory Board and Community Advisory Board. • Semi-annual community mixers • Visits to local high schools
  • 9. Appendices Appendix A: Research – BHSU CBT Student Survey – Research result graphs Appendix B: College of Business promotional materials
  • 10. Thank You! Buzz Marketing